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What is IAB Europe?
IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable businesses to thrive in the European market.
Digital Ad Spend in Europe
IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 30 markets. Released in May 2025, the latest report indicates that European digital advertising market grew by 16%, reaching €118.9 billion – the highest annual revenue recorded in constant currency terms.
Why Join Us?
Join us to shape the future of the digital marketing and advertising ecosystem in Europe.
Position Your Company as a Digital Leader
Collaborate with Industry Peers
Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.
Access our Resources
Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.
Reach and Develop Across Europe
Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.
Protect your Interests
Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.
Join Us & Our Members To Help Shape Tomorrow
Our members are at the forefront of decision making about the interactive industry. The IAB Europe Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with our members - Companies and National Trade Associations – IAB Europe represents over 5,500 organisations.
Latest resources
News
Events
Updated Guide to Attention in Digital Advertising
Originally published in May 2023 and now refreshed with the latest insights, our Guide to Attention, developed by our Programmatic […]
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[Watch on Demand] EASA’s AdEthics - Raising Standards & Building Trust in Influencer Marketing
On 29th September, IAB Europe and the European Advertising Standards Alliance (EASA) hosted a webinar introducing AdEthics - a new […]
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The Impact of AI on Digital Advertising Report
In order to understand how AI is being adopted, governed, and leveraged across the digital advertising ecosystem, IAB Europe's AI […]
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New IAB Europe Board Elects Chair and Executive Committee to Lead Through Next Phase of Growth and Innovation
22nd September 2025, Brussels, Belgium - Last week, during DMEXCO in Cologne, IAB Europe, the European-level association for the digital […]
Read moreNew IAB Europe Board Elects Chair and Executive Committee to Lead Through Next Phase of Growth and Innovation
22nd September 2025, Brussels, Belgium - Last week, during DMEXCO in Cologne, IAB Europe, the European-level association for the digital […]
Read moreIAB Europe Releases First Impact of AI on Digital Advertising Report Revealing Widespread Adoption, Rising Investment, and Urgent Calls for Governance
18th September 2025, Brussels, Belgium - IAB Europe, the leading European-level industry association for the digital advertising industry, has today […]
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IAB Europe’s Virtual Programmatic Day – H2 2025
26th November | 12:00 CET - Register here Join us on 26th November for IAB Europe’s Virtual Programmatic Day (VPD), the […]
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IAB Europe's The Great Debate: AI
30th October I 12:00 pm - 14:00 pm CET I Register here In this virtual event, industry experts from across […]
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The Future of Media
4th - 5th November | London | Register here The Future of Media London 2025 takes place 4–5th November at […]
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IAB Europe is the European-level association for the digital marketing and advertising ecosystem
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