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Sustainability in Digital Advertising
Our Sustainability Hub features the work of IAB Europe, created in collaboration with National Federations and our members, to showcase what we are doing and the steps we are taking to support and act on this important topic.

Why is Sustainability in Digital Advertising Important?
In recent years, sustainability has risen to the forefront of discussions in the digital advertising industry, evolving from a niche concern to a widely acknowledged priority.
Recognising the significant environmental impact of internet-related activities, devices, and supporting systems, the industry has a responsibility to address the climate crisis and to take decisive action to ensure a sustainable advertising choice for brands and, more importantly, to reduce the overall carbon footprint of the digital advertising ecosystem.
For further information on how IAB Europe is uniting with National Federations to tackle climate action, read here:
Featured Articles

Proposed Methodology for Estimating Digital Ad Emissions

IAB Europe Launches LEAF: Smart Solutions for Sustainable Digital Advertising

Driving Sustainable Digital Advertising: Pan-European Case Studies on Decarbonisation & Innovation

State of Readiness - Sustainability in Digital Advertising Report 2025
Latest News and Resources

LEAF 2.0: Major Updates to IAB Europe’s Platform for Sustainable Digital Advertising

Sharpen Your Skills This Autumn: ‘Back-to-School’ Training with IAB Europe

Driving Media Decarbonisation Through Precision: GMSF v1.2 and the Power of Contributed Data

Cannes Lions 2025 Wrap-Up: AI & Sustainability Insights from IAB Europe

S8. Ep 2 - Tackling the Carbon Cost of Digital Advertising

Cracking Creative Compression: Carbon Claims

Proposed Methodology for Estimating Digital Ad Emissions

IAB Europe Launches LEAF: Smart Solutions for Sustainable Digital Advertising

[Watch on Demand] IAB Europe's The Great Debate: Sustainability

IAB Europe Announces New Chair and Vice-Chair of the Sustainability Standards Committee

Driving Sustainable Digital Advertising: Pan-European Case Studies on Decarbonisation & Innovation

[PubMatic] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

[Impact Plus] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

[Cedara] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

[Footsprint] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

[Carbon Footprint Initiative] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain
IAB Europe Sustainability Standards Committee
The committee brings industry stakeholders together to share expertise and to deliver on a work plan that helps to reduce the amount of energy consumed and emissions produced by digital advertising. The committee’s core focus areas are:

ESG Definitions and Business Guidance

ESG Methodology and Frameworks

ESG Policy and Regulation
Get Involved
The Committee meets once a month usually via a virtual conference call.
To find out more about how you can join and get involved in the committee's work please contact IAB Europe’s Marketing & Communications Director, Lauren - wakefield@iabeurope.eu or IAB Europe's Sustainability Manager Dimitris - beis@iabeurope.eu. You can also follow the link below to enquire.
Don’t Just Take Our Word For It
Laura Wade
Global Head of Sustainability Strategy, Essencemediacom
"The IAB Sustainability Standards Committee has accelerated cross-market collaboration, education, and knowledge sharing on this industry-defining issue, providing a valuable foundation for members to understand and define what meaningful ambition and progress look like for a sustainable digital ecosystem."Steffen Johann Hubert
Associate Director & Sustainability Lead, ProsiebenSat.1 & Vice-Chair IAB Europe's Sustainability Standards Committee
"In the IAB Europe Sustainability Standard Committee, we develop and set the essential framework conditions to ensure that the digital advertising industry can rapidly tackle the fundamental challenges of sustainable business. Our involvement in this complex challenge also enables us as a company to be directly informed about the dynamic evolution of the topic in politics and society."Audrey Danthony
Co-founder & Chief Product Officer, IMPACT+
"Active participation in the IAB Europe Sustainability committee is really important for us, to share our expertise, best practices and results, and to better understand the needs of the different markets that make up IAB Europe’s membership.
We are delighted to have already contributed to multiple pieces of content that are helping digital advertising players to navigate the many topics around sustainability.
The Sustainability committee is made up of people who are highly engaged in helping their companies and our industry move to a more sustainable path, and the IAB Europe give them the support to amplify their impact though a whole continent!”Benjamin Davy
Sustainability Director, Teads
"Joining the IAB Europe sustainability committee not only empowers us to share knowledge on assessing the environmental footprint of digital advertising but also keeps us informed about evolving ESG regulations. It's a collaborative space where we learn and contribute to address this collective challenge while staying ahead in an ever-evolving landscape."
Key Members & Partners
IAB Europe’s Own Sustainability Efforts

Sustainability Action Plan
The role of the committee is to bring industry stakeholders together to share expertise and to deliver on a work plan that helps to reduce the amount of energy consumed and emissions produced by digital advertising. The committee’s core focuses are as follows...
IAB Europe Carbon Reduction Efforts
IAB Europe Carbon Offsetting Initiatives
IAB Europe Sustainability Policy and Regulation
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