| CARVIEW |
Retail Media Impact Summit
Retail Media Impact Summit 2025
24th September 2025 | Amsterdam
We’re officially sold out – registration is now closed!
IAB Europe is proud to present the first-ever edition of the Retail Media Impact Summit - a bold new leadership event created to define the future of Retail Media across Europe and beyond.
This one-day summit will unite 150 senior decision-makers, from visionary retailers and innovative advertisers to pioneering tech partners and policy shapers. Through high-impact keynotes, collaborative workshops, and expert-led breakout sessions, we’ll unpack the toughest challenges, spotlight new opportunities, and shape the next chapter of this fast-changing space.
Why attend?
Because this isn’t just another industry event. It’s where leaders unite to impact the future of retail media in Europe - building meaningful content, exchanging powerful insights, and driving change through collaborative roundtables and hands-on workshops.
What to Expect
- Powerful keynotes and thought-provoking fireside chats, including a macroeconomic outlook from our Chief Economist, Daniel Knapp, and a keynote on the opportunity to lead with Managing Director, Adaptive Retail Group & Chief Strategist, Vantage, Drew Cashmore.
- Strategic and technical breakout sessions on guidelines, standards, and innovation that span six core themes, including:
1. Incrementality Measurement
2. Retailer First‑Party Data & Clean Rooms
3. Evolution of On‑Site Opportunities
4. The Duo Effect – Retail Media & CTV
5. Evolution of Industry Standards for Commerce Media
6. Digital In‑Store Buying and Measurement -
During the breakout sessions, you can choose one of three inspiring sessions, each taking place in a different room at the same time:
-
Breakout Room 1: De Studio
-
Breakout room 2: De Foyer
-
Breakout room 3: Het Bankgeheim
Each room offers a unique setting to explore new ideas and connect with others. Pick the session that interests you most!
Please note: Attendees will need to register for their preferred breakout session prior to the event.
-
- Exclusive roundtables and collaborative workshops
- A networking dinner to connect with peers and unwind in style
Who Will Be There?
- Retailers, Brands, Agencies, Ad Tech, Publishers
- C-Suite Leaders, Directors, Senior Managers
- Global & Regional Market Influencers
Curated with the input of a multi-stakeholder committee, including WFA, leading retailers, agencies, and more, the agenda is designed to deliver real value, provoke big ideas, and accelerate collaborative progress.
In Collaboration with VIA
The Retail Media Impact Summit 2025 is proudly organised in collaboration with VIA, the national trade association for the marketing and media industry in the Netherlands and a valued member of IAB Europe. VIA’s local expertise and deep industry connections bring essential insights to the event, helping to shape a truly impactful and regionally grounded experience in Amsterdam.
Agenda
09:00-09:30
REGISTRATION & NETWORKING
Brief networking & coffee
Located in the The Theatre Hall
09:00-09:45
REGISTRATION & NETWORKING
Brief networking & coffee
09:30-09:50
WELCOME AND INTRODUCTION
Hosts: Patricia Grundmann & Jason Wescott
Located in the The Theatre Hall
09:45-09:50
WELCOME AND INTRODUCTION
Hosts:
Patricia Grundmann & Jason Wescott
09:50-10:25
KEYNOTE & AUDIENCE Q&A
09:45-09:50
WELCOME AND INTRODUCTION
Hosts:
Patricia Grundmann & Jason Wescott
10:25-10:45
KEYNOTE & AUDIENCE Q&A
Drew Cashmore, Retail Media Leader & Strategist
Europe's Leapfrog Moment in Retail Media: The Opportunity to Lead
Located in the The Theatre Hall
10:25-10:45
KEYNOTE & AUDIENCE Q&A
Topic: Europe's Leapfrog Moment in Retail Media: The Opportunity to Lead
Speaker: Drew Cashmore, Retail Media Leader & Strategist
Retail media is still in its early innings. And that means leadership is still up for grabs.While other markets are wrestling with complexity—legacy stacks, siloed data, and retrofitted teams—Europe is in a uniquely powerful position. Not because it's catching up. But because it's building with clearer eyes.
The truth is, the global retail media market is hungry for a different kind of model. One that values simplicity over scale-for-scale’s-sake. Interoperability over individual walled gardens. A system that works for retailers and brands and customers, because it was designed that way from the start.
That’s Europe’s opportunity. What’s been built here already is strong—multi-market collaboration, strong trade organisations, retailer openness to shared infrastructure. The foundations are there. And if we make the right strategic moves now, Europe can leapfrog into global leadership. Not just in revenue—but in influence, model design, and measurement integrity.
10:45-11:00
FIRESIDE CHAT
Fireside Chat: The Live Retail Media Roundtable with Daniel Knapp and Drew Cashmore
Located in the The Theatre Hall
10:45-11:00
FIRESIDE CHAT
Fireside Chat: The Live Retail Media Roundtable with Daniel Knapp and Drew Cashmore
Join Daniel Knapp, Chief Economist at IAB Europe, and Drew Cashmore, Retail Media Leader & Strategist for a 15-minute fireside chat on the retail media landscape. From macroeconomic trends to on-the-ground innovation, this live roundtable will explore what’s driving growth, where challenges remain, and how retailers and brands can unlock the full potential of retail media in Europe.
11:00-11:05
CLOSING OF MORNING PLENARY
Hosts: Patricia Grundmann & Jason Wescott
Located in the The Theatre Hall
11:00-11:05
CLOSING OF MORNING PLENARY
11:05-11:30
COFFEE BREAK
Located in the The Theatre Hall
11:05-11:30
COFFEE BREAK
Located in the The Theatre Hall
11:30-12:20
BREAK OUT SESSIONS
3 breakout sessions in 3 rooms located in:
1 Breakout room: De Studio
2 Breakout room: De Foyer
3 Breakout room: Het Bankgeheim
11:30-12:20
BREAK OUT SESSIONS
11:30-12:20
BREAK OUT ROOM: DE STUDIO
Chris Riegel, CEO of STRATACACHE
Unlocking the Untapped Potential of Digital In-Store: What will it take to get to the Next Frontier?
Unlocking the Untapped Potential of Digital In-Store: What will it take to get to the Next Frontier?
Chris Riegel, CEO/Founder of STRATACACHE
Room: De Studio
One of the largest-ever studies of the impact of in-store digital signage (Vrije Universiteit Amsterdam and Babson College) has
uncovered empirical data that digital ads boost sales conversion. This session will delve into the current landscape of digital in-store media,
exploring why it often falls short of its full potential despite compelling independent data on its effectiveness. Grounded in work done by the IAB we
will discuss the existing challenges, particularly around measurement and capabilities, where digital in-store is often treated merely as an
extension of static advertising.
Through an interactive discussion, we will explore innovative approaches to monetisation, and the need for dynamic, data-driven messaging that goes
beyond simple time-based bookings. The session aims to identify the barriers to greater investment and adoption, whether they are related to
education, technology costs, or a lack of understanding regarding the nuanced capabilities available. Participants will collaborate to envision the "next frontier" for in-store retail media and discuss what the industry needs to do to get there, considering the diverse perspectives of retailers, advertisers and agencies.
11:30-12:20
BREAK OUT ROOM: Bankgeheim
Yara Daher, Retail Media Consultant, IAB Europe
Tami Harrigan, Vice President, Business Development, AppsFlyer Data Collaboration
Debunking Clean Room Myths: Building a Smarter Data Collaboration Blueprint
Debunking Clean Room Myths: Building a Smarter Data Collaboration Blueprint
Yara Daher, Retail Media Consultant, IAB Europe
Tami Harrigan, Vice President, Business Development, AppsFlyer Data Collaboration
Room: Het Bankgeheim
As retailer first-party data becomes central to audience strategy and campaign measurement, Clean Rooms are gaining traction as essential tools for privacy-safe collaboration. Yet, confusion persists—from assumptions about universal measurement capabilities to misconceptions around data privacy.
In this interactive session, AppsFlyer will unpack five common myths surrounding Clean Rooms and reveal the critical questions every brand, retailer, and tech partner should ask before choosing a provider. Through live audience input and shared insights, we’ll co-create a practical Blueprint for Data Collaboration in Retail Media—designed to help the industry move from complexity to clarity.
11:30-12:20
BREAK OUT ROOM: De Foyer
Dan Sands, Regional Director, EMEA, Zitcha Lisa Avery, Director of Customer Success EMEA, Zitcha
Michael Islip, Founder of Grace & Co
Colin Lewis, Public speaker, Editor in Chief at Internet Retailing & Advisor at Grace & Co
Breaking the Channel Mindset: One Retailer, One Shopper, One Strategy
Breaking the Channel Mindset: One Retailer,
One Shopper,
One Strategy
Dan Sands, Regional Director, EMEA at Zitcha
Lisa Avery, Director of Customer Success EMEA at Zitcha
Michael Islip, Founder of Grace & Co
Colin Lewis, Public speaker, Editor in Chief at Internet Retailing & Advisor at Grace & Co
Room: De Foyer
This session will spark strong debate: why do retailers still treat in-store, app, CTV, and eCommerce as separate channels? Zitcha will showcase how a unified, shopper-first approach delivers stronger results.
13:30-14:20
BREAK OUT SESSION
2 breakout sessions in 2 rooms located in:
1 Breakout room: De Studio
2 Breakout room: Het Bankgeheim
13:30-14:20
BREAK OUT SESSION
Breakout room De Studio: Steve Lockwood & Adolpho Fernandez, TikTok
Breakout room De Foyer: IAB Europe + Showcase
Breakout room Het Bankgeheim: Daniel Knapp, IAB Europe
13:30-14:20
BREAK OUT ROOM: DE STUDIO
Josh Gray, Head of Global Commerce Product Strategy & Operations, TikTok Steve Lockwood, Head of Client Measurement, Europe, TikTok
Scaling Outcomes in Retail Media
13:30-14:20
BREAK OUT SESSION
Josh Gray, Head of Global Commerce Product Strategy & Operations, TikTok
Steve Lockwood, Head of Client Measurement, Europe, TikTok
Room: De Studio
Scaling Outcomes in Retail Media
At this session, TikTok will explore the role of entertainment platforms in Retail Media. With a focus on the challenges of scale and attribution, join senior leaders from our global product and measurement teams as they explore and discuss the inter-tangled worlds of retail, media and content followed by a panel discussion with industry leaders from data integration platforms and leading European retailers.
13:30-14:20
BREAK OUT ROOM: Bankgeheim
Daniel Knapp, IAB Europe
Sandy Ukat, Lead Data Solutions, RTL Ad Alliance
Paul Rottstegge, Head of OFMG Offer & Ad Tech, OBI First Media Group
The Duo Effect: Retail Media and Connected TV
13:30-14:20
The Duo Effect: Retail Media and Connected TV
Daniel Knapp, IAB Europe
Sandy Ukat, Lead Data Solutions, RTL Ad Alliance
Paul Rottstegge, Head of OFMG Offer & Ad Tech, OBI First Media Group
Room: Bankgeheim
As Retail Media and Connected TV (CTV) continue to scale, their convergence is creating new opportunities for marketers. Retail and commerce media data are increasingly powering CTV strategies—enabling more precise targeting, closed-loop measurement, and omnichannel storytelling.
The session will feature exclusive insights from Daniel Knapp, IAB Europe’s Chief Economist, who will unpack the macro trends driving this convergence and offer a forward-looking view on its implications for advertisers, platforms, and retailers.
Audience engagement will be central to the workshop discussion. Participants will be invited to:
- Share perspectives on the future of Retail Media and CTV
- Contribute to content development through live polling and open discussion
- Help shape a short thought-leadership piece to be published by IAB Europe, capturing collective insights from the session
14:25-15:15
BREAK OUT SESSION
3 breakout sessions in 3 rooms located in:
1 Breakout room: De Studio
2 Breakout room: De Foyer
3 Breakout room: Het Bankgeheim
14:25-15:15
BREAK OUT SESSION
Breakout room De Studio: Paul Dahill, Koddi
Breakout room De Foyer: Yara Daher, IAB Europe
Breakout room Het Bankgeheim: IAB Europe + Case Studies from Retailers
14:25-15:15
BREAK OUT ROOM: DE STUDIO
Paul Dahill, Managing Director, EMEA Sales, Koddi
From Promise to Performance: Building an Off-Site Retail Media Strategy That Works
14:25-15:15
From Promise to Performance: Building an Off-Site Retail Media Strategy That Works
Paul Dahill, Managing Director, EMEA Sales, Koddi
Room: De Studio
Koddi presents new research exploring the current and future state of offsite retail media. From where media buyers are investing today to the barriers preventing broader adoption. This 50-minute session will unpack real insights into formats like CTV, podcast, and DOOH, along with persistent challenges such as transparency, measurement, and buying complexity. Framed around audience engagement, the session will invite live reactions to the findings and foster a discussion on what needs to happen next for offsite to truly deliver on its promise.
14:25-15:15
BREAK OUT ROOM: Bankgeheim
Marie-Clare Puffett, Industry Development & Insights Director, IAB Europe
Christian Raveaux, Retail Media Connect, REWE
Barbara van Kaauwen, Lead Sales & Business Development Manager, DOUGLAS Marketing Solutions
Maurits Priem, VP Monetization, Europe and Indonesia, Ahold Delhaize
Evolution of On-Site: Sponsored Products and Ad Portfolio Diversification
14:25-15:15
Evolution of On-Site: Sponsored Products and Ad Portfolio Diversification
Intro from IAB Europe + Case studies by Retailers
Marie-Clare Puffett, Industry Development & Insights Director, IAB Europe
Christian Raveaux, Retail Media Connect, REWE
Barbara van Kaauwen, Lead Sales & Business Development Manager, DOUGLAS Marketing Solutions
Maurits Priem, VP Monetization, Europe and Indonesia, Ahold Delhaize
Room: Bankgeheim
Sponsored products remain the largest and most established segment of retail media programs. This session will feature case studies that demonstrate how retailers are optimising sponsored product performance while also diversifying their ad product portfolios to drive incremental revenue and value for brands.
14:25-15:15
BREAK OUT ROOM: De Foyer
Yara Daher, Retail Media Consultant, IAB Europe
Collin Colburn, VP, Commerce & Retail Media, IAB US
Tom Ashby, Global Lead, Media Services, WFA
Bridging Trade and Media: Navigating Investment Convergence in Retail
14:25-15:15
Bridging Trade and Media: Navigating Investment Convergence in Retail
Yara Daher, Retail Media Consultant, IAB Europe
Collin Colburn, IAB US
Tom Ashby, WFA
Room: De Foyer
Trade marketing and digital media are no longer operating in silos—this session explores how these investment streams are converging, what it means for strategic planning, and how brands can harmonise both approaches for maximum impact. Featuring direct insights from advertisers via the WFA, we’ll unpack the evolving relationship between trade and media budgets and invite participants to share their own experiences and challenges.
This session is exclusively open to brands, agencies, and retailers.
15:20-16:10
BREAK OUT ROOM: DE STUDIO
Yara Daher, Retail Media Consultant, IAB Europe
Stanislas Lajouanie, VP Brands EU & LATAM, Liveramp
Collin Colburn, VP, Commerce & Retail Media, IAB US
Advancing Incrementality Measurement
15:20-16:10
Advancing Incrementality Measurement
Yara Daher, IAB Europe
Stanislas Lajouanie, VP Brands EU & LATAM, Liveramp
Collin Colburn, IAB US
Room: De Studio
With growing demand for robust, transparent measurement in retail media, incrementality has emerged as a critical metric for evaluating true campaign impact. In this session, we’ll review the forthcoming IAB Europe Incrementality Measurement Guidelines, set for public comment in September 2025, and invite open discussion on their scope, clarity, and applicability. The session will also feature a showcase presentation from LiveRamp.
Participants will:
- Gain early insight into the proposed framework and its implications for buy-side and sell-side stakeholders
- Share feedback to help refine the guidelines ahead of finalisation
- Explore the next phase of industry collaboration needed to operationalise incrementality at scale
15:20-16:10
BREAK OUT ROOM: Bankgeheim
Drew Cashmore, Managing Director, Adaptive Retail Group & Chief Strategist, Vantage
Andreas Preuer, EMEA Lead for Retail & Commerce Media, Moloco
Retail Media Reimagined: How AI Is Reshaping Strategy, Measurement & Shopper Experience
15:20-16:10
Advancing Incrementality Measurement
16:10-16:25
COFFEE BREAK
16:00-16:20
COFFEE BREAK
16:30-16:45
FIRESIDE CHAT
Jason Wescott, Global Head of Commerce Solutions, WPP Media & Chair of the IAB Europe’s Retail & Commerce Media Committee
Andy Flint, Head of Business Development, ABC
Kathryn Hodgkinson, ABC
Raising the Bar: Inside IAB Europe’s Retail Media Certification Programme
Located in the The Theatre Hall
16:30-16:50
KEYNOTE & AUDIENCE Q&A
Topic: Raising the Bar: Inside IAB Europe’s Retail Media Certification Programme
Speakers: TBC
16:45-17:00
KEYNOTE
Lucy Cunningham, Head of Media and Propositions, EMEA & APAC, dunnhumby Emma Foley, Head of Strategic Planning, Tesco Media and Insights Platform
Go Far, Go Together
Located in the The Theatre Hall
16:45-17:00
KEYNOTE
Topic: Go far, go together
Speakers:
Lucy Cunningham, Head of Media and Propositions, EMEA & APAC, dunnhumby
Emma Foley, Head of Strategic Planning, Tesco Media and Insights Platform
Retail media will soon overtake TV in terms of advertising spend and potential. Retailers are in a fantastic position to take advantage of this opportunity and whilst many have started on their journey, it can be hard to navigate the complex ecosystem in order to scale without partnering. Join us to hear how others across the world including Tesco and JLP have been successful in building and launching retail media businesses and real life lessons in how to expand across channels in a customer centric way, the pitfalls to watch out for and how a collaborative approach can progress faster growth.
17:00-17:10
CLOSING KEYNOTE
Jeroen Wagenaar, Head of Country Sales, MediaMarktSaturn Retail Media
Located in the The Theatre Hall
16:30-16:50
KEYNOTE & AUDIENCE Q&A
Speaker: Jeroen Wagenaar, Head of Country Sales, MediaMarktSaturn Retail Media
17:10-17:20
EVENT WRAP UP AND CLOSE
Hosts: Patricia Grundmann & Jason Wescott
Located in the The Theatre Hall
16:40-17:00
EVENT WRAP UP AND CLOSE
Notes:
Coming Soon
19:00-21:00
NETWORKING DINNER
Located in the The Theatre Hall
19:00-23:00
NETWORKING DINNER
Notes:
Coming Soon
Speakers
Patricia
Grundmann
Before joining OBI, she was Head of Business Development & Partner Management at OTTO Group / shopping 24. For more than 3.5 years was Team Lead Sales & Marketing for moebel.de Einrichten & Wohnen AG, a subsidiary of ProSiebenSat1. She was able to develop her passion for the topics of communication, innovation and transformation as well as her passion for brands and people as co-founder of a consulting firm for ideation.
Jason
Wescott
As the former European E-Commerce lead for Hasbro, he seamlessly transitioned his expertise to pivotal senior Commerce roles at Publicis Groupe and now WPP’s GroupM. Jason's fervour lies in crafting global growth strategies that seamlessly integrate people, data, and AdTech. His client engagements have included Colgate-Palmolive, Amazon, Samsung, P&G, HP, Disney, and Vodafone.
Elected Chair of IAB Europe’s Retail Media Committee in January 2024, Jason champions this multi-stakeholder group’s industry-defining work in standardisation across this nascent category of digital advertising.
Marie-Clare
Puffett
Insights Director,
IAB Europe
Andreas
Preuer
Andy
Flint
ABC
In his current role, he’s responsible for business development across all media sectors, both traditional and digital. Andy sits on numerous industry working groups with expertise spanning sectors including retail media, data privacy, brand safety, ad fraud, digital publishing and more. During his time at ABC, he ran the company's Internet Technical
Group for 15 years and has spearheaded many projects seeing new industry standards and
certification schemes successfully enter the market.
Andy’s media career began in 1993 at VNU Business Publications Ltd. As an Associate Publisher, he held commercial responsibility for editorial and sales staff across several professional IT titles, including Computer Contractor and PC Week. During this time, he also developed and launched Jobnet, the company's first website for IT contractors. He worked for Learned Information in Oxford, a publisher of scientific journals and later returned to VNU in 1997 as a Publisher, where he was
responsible for Financial Director and Management Consultancy magazines. He joined Advanstar at the beginning of 1999 as Group Publisher with commercial responsibility for two call centre titles, before joining ABC Electronic later that year, working with Richard Foan to develop ABC’s role within digital media.
Barbara
van Kaauwen
With over six years of experience in digital marketing and media, she brings a broad background across industries such as beauty, FMCG, and travel – and a strong international perspective from her work in both the Netherlands and Germany.
Before joining DOUGLAS, Barbara worked with brands such as NEONAIL, Secret Escapes, and Royal ERU, where she led initiatives in market expansion, influencer marketing, social media, and performance-driven campaigns.
Her strategic mindset, analytical strengths, and creative drive make her a trusted partner for brands aiming to leverage Retail Media for sustainable growth.
Chris
Riegel
STRATACACHE
Chris is an often-quoted speaker on technology and business, and a subject matter expert on topics ranging from the future of the customer experience to emerging artificial intelligence and next generation computing and digital display technology. Chris believes in a strong company ethos that attracts, motivates, and retains the best and brightest with a culture that is more than a 9-to-5, supporting multiple charitable causes.
Christian
Raveaux
REWE
Collin
Colburn
IAB
Before joining IAB, Collin led Growth and Go-To-Market Strategy at Horizon Commerce. Prior to that, Collin spent over a decade at Forrester, holding multiple leadership roles. Specifically, he spent six years leading Forrester’s performance marketing research and pioneered the company’s initial coverage of retail media. In this role, Collin worked with a wide range of B2B and B2C CMOs and their teams to drive performance improvements in their marketing initiatives. His research and insights were frequently quoted in publications such as The New York Times, The Wall Street Journal, Digiday, and MediaPost. A popular industry speaker, Collin has keynoted global industry and vendor events in addition to being a quarterly guest on Bloomberg TV. During his last several years at Forrester, Collin sharpened his consultative selling skills by growing the company’s Fortune 500 list of clients. This unique blend of visionary thought leadership and commercial success allows Collin to empathize and collaborate with marketing and business leaders across the commerce ecosystem.
Colin
Lewis
Retail Media Works
Colin advises both brands and retailers in Europe on their retail media strategy. He is the author of six Best Practice reports on Retail Media, including Amazon Advertising, Walmart Connect, Target Roundel, Kroger Precision Marketing and Instacart and well as eCommerce Best Practice and Marketplaces Best Practice Reports.
Colin is a Marketing Week Magazine columnist - since 2015, as well as being a columnist for WARC with the focus on Retail Media.
He has an MBA and MSc in Marketing as well as being an Aussie passport holder, having worked in Australia for eight years.
Daniel
Sands
Zitcha
Daniel
Knapp
IAB Europe
Drew
Cashmore
He was an original architect of and former executive at Walmart Connect in the U.S. and Canada, helping to scale the retail media business to $2BN and beyond. In addition, Drew was a founding member of Walmart eCommerce and the CMO of a SoftBank-backed Live Shopping platform called Firework.
Today, Drew runs a retail media strategy group called Adaptive Retail, as well as leading strategy for a retail media orchestration layer called Vantage Retail Media. He spends his days consulting for some of the world’s largest retailers on their monetization strategies.
Emma
Foley
She is an expert in building insight led integrated media plans to help connect customers across multiple channels and now heads up strategic planning. This sees her build and develop teams to help clients and agencies identify and drive opportunities for success with Tesco, using retail media expertise to deliver desired business outcomes.
Kathryn
Hodgkinson
ABC
she has been a driving force for over 9 years. Leveraging her
background in publishing, she seamlessly transitioned to
helping clients navigate the complexities of modern digital
media.
With specific expertise in developing cutting-edge software and digital audit programs, Kathryn brings a dynamic, forward-thinking approach to every project. She’s instrumental in shaping ABC’s audit products and contributes significantly to industry standards.
Beyond managing a large team of auditors, Kathryn's areas of expertise are broad, including website
auditing, online privacy, content verification (brand safety), AI, viewability measurement, and
COUNTER. Her technical and dynamic approach has also led her to successfully lead numerous
bespoke audit projects.
Kathryn is ABC's lead expert in Retail Media auditing. She’s developed a unique certification program
tailored to meet the needs of businesses in this fast-evolving landscape, all while upholding ABC's
core values of rigor and trust.
Lucy
Cunningham
Lucy then joined Nectar360, where she rebuilt the digital media proposition for Sainsbury’s, launched the Digital Trading Platform and led partnerships with major platforms including Facebook, Google and Channel 4. Her work spanned product development, data governance, partnerships and media strategy, helping FMCG brands deliver data-led campaigns across the funnel.
She went on to serve as Chief Commercial Officer at a retail tech start-up, shaping early commercial strategy, product-market fit and team development ahead of launch.
Her current role at dunnhumby sees her leading teams delivering retail media projects on behalf of retail clients - building insight-led, multi-channel media plans and strategies that drive commercial performance.
Through her wide-ranging experience, Lucy brings deep expertise in digital media, first-party data and go-to-market strategy across both UK and global markets
Lisa
Avery
Zitcha
Paul
Dahill
Koddi
Pierre-Andre
Gautier
Paco
Rente
Previously, he worked at CESP, where he audited audience measurement studies in France and abroad. He also teaches courses at the University of Paris on quantitative survey methods.
Stanislas
Lajouanie
Liveramp
Sandy
Ukat
Ad Alliance GmbH
Sarah
Reintjes
Expert
Tami
Harrigan
Yara
Daher
Consultant
Josh
Gray
Return on Investment: ensuring that each dollar is working it's hardest to drive business outcomes.
Return on Effort: giving time back, while creating seamless shopping experiences.
Return on Creative: extending the life of creative assets and turn a single asset into thousands of sales moments.
Jeroen
Wagenaar
Steve
Lockwood
Tickets & Information
We’re officially sold out – registration is now closed!
Tickets
- Full Price Ticket for IAB Europe members - 450 (excl. BTW)* Euro
- Full Price Ticket for non-members - 500 (excl. BTW)* Euro
*BTW number (belasting over de toegevoegde waarde) or VAT number is the Dutch equivalent of the Tax Identification Number
Tickets include access to the full-day conference on 24th September, along with an exclusive networking dinner at the end of the event.
Location
The TOBACCO Theatre (Address: Nes 75-87, 1012 KD Amsterdam, Netherlands)
How to Get There
From Amsterdam Airport Schiphol:
By Train + Walk (Approx. 30 minutes total):
-
Take a direct train from Schiphol Airport to Amsterdam Central Station (trains run frequently, approx. 15–20 min).
-
From Central Station, it’s about a 15-minute walk to the theater.
-
Exit the station and head south toward Dam Square.
-
From Dam Square, turn left onto Nes Street.
-
The theater will be on your right at Nes 75–87.
-
By Taxi or Rideshare (Approx. 25 minutes):
-
Taxis and rideshare services (like Uber) are available at the airport and can drop you off directly at the venue.
From Amsterdam Central Station:
By Foot (Approx. 15 minutes):
-
Exit the station and walk south toward Damrak.
-
Continue straight to Dam Square.
-
Turn left onto Nes Street.
-
Walk to Nes 75–87 — the TOBACCO Theater will be on your right.
By Tram (Approx. 10 minutes):
-
Take Tram 4, 14, or 24 from Central Station to Rokin (1 stop).
-
Walk 2 minutes to Nes Street, and continue to number 75–87.
Hotel Suggestions
Headline Sponsors
Koddi is a global technology company specializing in commerce media solutions. We offer a suite of software and services that empower commerce monetization. Our enterprise platforms are built to promote high scale and performance and are powered by advanced artificial intelligence, utilizing first-party data and a unique partner ecosystem to enhance user experience and optimize targeting at every stage of the purchase path.Visit Website
STRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 3 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, San Jose, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore.Visit Website
Showcase Sponsors
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and technology partners to create better, more meaningful customer relationships.Visit Website
LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. Visit Website
Moloco provides machine learning-powered performance advertising solutions to empower businesses of all sizes to grow through operational machine learning. With Moloco's machine learning platform, eCommerce marketplaces and app advertisers can maximize the value of their 1st party data and achieve their growth goals.Visit Website
Supporting Sponsors
Advertima designed its technology with respect to people’s privacy. It only processes the minimum of data to provide the best possible experience while it ensures that any person remains anonymous all the time. Advertima ties its demographic metadata such as age, gender or head pose to an anonymous abstraction which on its own cannot restore a person’s identity. At no time Advertima generates, possesses or accesses the information required to do so.Visit Website
Partners
VIA is the network that connects the entire marketing chain in the Netherlands. Together with 300 members, they help the market move forward by sharing knowledge and insights. Their network has room for data, media, creation, and technology, and for everyone in the industry, from CEOs to starters, and from advertisers to publishers.Visit Website
The World Federation of Advertisers (WFA) is the only global network for senior marketers from the world's biggest brands and national associations from more than 60 markets. WFA connects the best marketers to share unparalleled experiences, knowledge, and leadership to make marketing better.Visit Website
The Women in Retail Media Collective is a global network dedicated to empowering women to shape the future of retail media. Their mission is to connect, grow, and lead by providing a community for women to support each other, share insights, and build connections through events, speaking engagements, and mentorship.Visit Website
Contact / FAQ
For any questions about the event including tickets, agenda, or sponsorship opportunities, please contact us at:
- Marie-Clare Puffett, Industry & Insights Director at puffett (at) iabeurope.eu
-
Helen Mussard, CMO at mussard (at) iabeurope.eu
-
Lauren Wakefield, Marketing & Communications Director at wakefield (at) iabeurope.eu
- Nicole Laleva, Marketing & Events Coordinator at laleva (at) iabeurope.eu
Privacy Overview
| Cookie | Duration | Description |
|---|---|---|
| __cf_bm | 30 minutes | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
| cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
| cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
| cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
| cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
| CookieLawInfoConsent | 1 year | CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie. |
| viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
| Cookie | Duration | Description |
|---|---|---|
| _pk_id.1.be1c | 1 year 27 days | Matomo Analytics |
| _pk_ses.1.be1c | 30 minutes | Matomo Analytics |
| browser_id | 5 years | This cookie is used for identifying the visitor browser on re-visit to the website. |
