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Programmatic Trading Committee - IAB Europe
Programmatic Trading Committee
Programmatic Trading Committee
The Programmatic Trading Committee is a multi-stakeholder group that aims to increase understanding of the programmatic ecosystem and the impact it is having on digital advertising and influence industry initiatives to improve the ecosystem.
2024 Priorities:
- 2 x Virtual Programmatic Days
- AI in Programmatic Advertising
- MFAs - Inventory quality and definitions in the open web
- DE&I in Programmatic
- A dedicated working group to help members and the wider community navigate the upcoming deletion of third-party cookies
- Supply Chain Transparency
- Annual Attitudes to Programmatic Advertising Research Report
Committee Chair and Vice-Chair:
- Chair: Wayne Tassie, Group Director, Integrated Solutions, DoubleVerify
- Vice-Chair: Jörg Vogelsang, BVDW & Consultant
Meeting Rota:
The committee meets on a monthly basis.
Interested in joining the Programmatic Trading Committee?
For more information on the Programmatic Trading Committee please contact:
Helen Mussard - mussard@iabeurope.eu
© 2025 IAB Europe. All Rights Reserved.
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