Our Focus in 2025

In 2025, we continue with our commitment to shape the future of the digital ecosystem. Our focus centres around five key pillars that ensure a resilient and thriving industry.

Embracing the era of privacy, we advocate for responsible and ethical data practices. Our initiatives drive the development and adoption of privacy-centric technologies, empowering businesses to build trust with consumers while navigating regulatory landscapes.Embracing the era of privacy, we advocate for responsible and ethical data practices. Our initiatives drive the development and adoption of privacy-centric technologies, empowering businesses to build trust with consumers while navigating regulatory landscapes.

We actively engage with policymakers and regulators to keep abreast of upcoming changes. IAB Europe serves as a powerful advocate for our members and the wider community, representing the digital advertising industry at the political forefront. By fostering collaboration, we shape policies that support innovation, fair competition, and a vibrant digital economy.

As digital landscapes evolve, so do the technologies that power them. IAB Europe is at the forefront of identifying and harnessing emerging trends. From AI and retail media to immersive experiences and advanced TV, we guide the industry towards innovative solutions that redefine the advertising landscape.

Knowledge is power, and we are committed to empowering our members with the insights necessary to drive their skills and the industry forward. Our educational outputs, events, and resources equip professionals to keep abreast of the latest technologies and industry advancements. We also conduct European-level market research and insight sessions to provide clarity on what factors are driving innovation and growth in digital advertising.

Sustainability is not just a buzzword; it's a responsibility. We are actively driving and promoting sustainable practices within the digital advertising ecosystem. From reducing carbon footprints to promoting circular economies, we believe in advertising that not only captivates but also contributes positively to our planet.

In 2024, IAB Europe will remain your dedicated partner in navigating the challenges and opportunities that the digital world presents. Together, we can build an inclusive, innovative, and sustainable future for digital advertising.

Explore our latest initiatives, join the conversation, and be part of the transformation!