| CARVIEW |
Open Now - MIXX Awards Europe 2025
The 2025 MIXX Awards Europe are now open for entries under this year’s inspiring theme: Future Proof Creativity!
The MIXX Awards Europe are designed to recognise and celebrate excellence in digital advertising across various formats and platforms. The acronym "MIXX" stands for "Marketing and Interactive Excellence." These awards honour campaigns that demonstrate outstanding creativity, innovation, and effectiveness in the digital advertising landscape.
Now in its 14th year, The MIXX Awards Europe remains the benchmark for excellence across the continent, showcasing campaigns that combine imagination with effectiveness across all channels, formats, and platforms. Under this year’s theme, Future Proof Creativity, we’re spotlighting the ideas and strategies that are built to last. Work that transcends trends, embraces new technologies, and connects with audiences in powerful, enduring ways.
With 28 categories, the 2025 MIXX Awards reflect the full scope of innovation shaping our industry. Whether you’re redefining user experiences through AI or immersive tech, building compelling content narratives, or delivering performance-driven results in high-growth areas like CTV, digital audio, or Retail Media, there’s a category to spotlight your success.
Why Enter the 2025 MIXX Awards Europe?
Winners of the awards are renowned in the industry for having delivered some of the most impactful and innovative work that Europe has ever seen. Here’s why you should enter:
- Gain industry recognition for your campaigns or research projects
- Get your work in front of industry leaders across Europe
- Develop business opportunities
- Benchmark your work against competitors
- Inspire the community
- Challenge and reward your team
Enter Now
Enter before the deadline on Thursday, 18th September. You can find the entry notes and the FAQs below to help make sure your entry is on track. We also recommend entering your work into multiple categories to get maximum visibility for your project or campaign.
The final deadline for all entries is Wednesday, 24th September.
Entries for the Prestigious Annual MIXX Awards Europe are Now Open!
The MIXX Awards Europe is now accepting entries from talented and hard-working teams that have created some of the best digital campaigns in Europe.
The awards offer a unique opportunity to gain pan-European exposure in front of industry leaders and to be celebrated by the industry through 2024 and beyond. Entries will be reviewed by a jury of experts from across the digital advertising industry who dedicate hours of their time to reviewing and discussing all entries. Winners of the awards are renowned in the industry for having delivered some of the most impactful and innovative work that Europe has ever seen!
Why enter?
- Gain industry recognition for your campaigns
- Get your work in front of industry leaders across Europe
- Develop business opportunities
- Benchmark your work against competitors
- Inspire the community
- Challenge and reward your team
Hosted by IAB Europe, the winners will be announced at a virtual ceremony on Thursday 18th July that will be live-streamed to ensure that anyone from across Europe can participate. Winners will also be invited to participate in a series of IAB Europe webinars and podcasts on 2024 creativity in digital advertising.
Promoted across IAB Europe’s network of National IABs and corporate members, it will be a great opportunity to promote and celebrate the very best of our industry by doing a deep dive analysis into the strategy, creativity, and results of the 2024 winners.
More About The MIXX Awards Europe
The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe. Winning entries will be showcased to educate the marketplace about what works and why within digital marketing, as well as inspire the industry by highlighting innovations and future trends.
All European campaigns that have been entered into another IAB MIXX Awards national competition (or other national competition if there is no national IAB MIXX Awards competition) or international award competition from 2023 to present can be entered.
Gold, Silver, and Bronze awards are available for each category. Gold award winners will be entered into the MIXX Grand Prix award representing the pinnacle of achievement in European digital marketing this year.
The early bird deadline to enter is 20th May 2024. The final deadline for entries is 7th June 2024.
Find out more about the entry requirements and fees here. We have also put together a list of handy FAQs here.
View the 2023 winners here.
MIXX Awards 2025 FAQs
With 28 categories grouped under five themes: Tech & Innovation Excellence, Content & Social Storytelling, Strategic Impact & Purpose, Media & Channel Innovation, and Culture, Communities & Immersion - there’s a spotlight for every forward-thinking campaign. Before you enter, take a look at the FAQs below to help with your submission.
How much does it cost to enter the awards?
Early bird fee (by Thursday 7th August 2025):
- €330 (excl. VAT) per campaign in one category
- €200 (excl. VAT) per campaign for each additional category
Regular fee (8th August – 24th September 2025):
- €450 (excl. VAT) per campaign in one category
- €300 (excl. VAT) per campaign for each additional category
Entrants from small European markets (with total digital ad spend < €0.6bn, per AdEx Benchmark 2024) can access the early bird fee throughout the competition. These markets include: Bulgaria, Croatia, Greece, Hungary, Ireland, Romania, Serbia, Slovakia, Slovenia.
Please note: Entries from Russia and Belarus are not currently accepted due to IAB Europe’s suspended cooperation with these regions.
What are the key deadlines?
- Entries Open: 17th July 2025
- Early Bird Deadline: Thursday 7th August 2025
- Final Entry Deadline: Wednesday 24th September 2025
Awards Ceremony (Online): Week commencing 17 November 2025
Who can enter?
Any European campaign that was entered into a national or international award competition between 2024 to present can be entered.
What are this year’s core themes and categories?
The 2025 MIXX Awards feature 28 categories under these 6 themes:
- Tech & Innovation Excellence – e.g. AI, immersive tech, product design
- Content & Social Storytelling – e.g. influencer collaborations, branded content
- Strategic Impact & Purpose – e.g. B2B, ESG, NGO, marketing effectiveness
- Media & Channel Innovation – e.g. CTV, retail media, cross-platform synergy
- Culture, Communities & Immersion – e.g. gaming, metaverse, co-created content
- Format Excellence - e.g. audio, DOOH, Retail Media, In-Gaming
For full descriptions and criteria, view the Entry Notes online.
How do I enter?
Entries will need to be submitted online via the Eventora platform:
https://www.eventora.com/en/Events/mixx-awards-europe-2025/Submissions/Create
We encourage you to submit your campaign in multiple categories* to increase its visibility and showcase its strengths across different areas. All category selections must be made within the same entry process. Each additional category is charged at a reduced rate of €200 (early bird) or €300 (regular) entry fee. Submissions made separately will be charged as full individual entries.
*Please note that the platform does not allow separate summaries, objectives, or results for each additional category you want to enter your campaign in. Therefore, if you are planning to enter one campaign across multiple categories, please ensure the entry details have been written so it is relevant to all of the selected categories.
Can I enter more than one category?
Yes, you can enter each campaign into multiple categories. There is a discounted fee for each additional category (see entry fees under question 1). If you would like to enter the same project into multiple categories, please use the same details and materials for each category. If you wish to tailor the details according to each category, then please submit these as a separate entry.
What information do I need to provide?
The entry form asks for a campaign summary as well as details of:
- The objectives and strategy
- The creative
- The campaign results
Do I get a discount for multiple entries?
Yes, entering the same campaign into multiple categories. Discounts do not apply for submitting different campaigns.
What should the supporting video include?
- Max 3 minutes
- Hosted on YouTube (unlisted)
- Clear explanation of the campaign and its creative assets
- English voiceover or subtitles
What time period should my campaign cover?
Campaigns entered into a national or international competition from 2024 to present are eligible.
How will entries be judged?
Entries are judged on:
- Strategy (33.3%)
- Creative (33.3%)
- Results (33.3%)
Scores are combined, and judges meet to determine Gold, Silver, Bronze, or Nominee status. The top gold winner may be awarded the MIXX Grand Prix 2025.
What awards are available?
- Gold
- Silver
- Bronze
- Grand Prix (top Gold winner)
- Shortlist Nominee (up to 5 entries per category)
When will winners be announced?
Winners will be announced at a virtual ceremony. The event will be live streamed for all participants across Europe.
Who is on the jury?
The jury includes senior digital experts from across Europe. The full jury list will be published on the MIXX Awards website shortly.
What if I need more time to submit?
Please contact the IAB Europe team directly:
awards@iabeurope.eu
How will the winners be promoted?
Winning campaigns will:
- Be included in IAB Europe’s Knowledge Hub
- Be showcased across IAB Europe’s social channels and member networks
- Feature in press releases, case studies, webinars, and potentially WARC
- Be invited to participate in IAB Europe’s post-award webinars and podcasts
Where can I see previous winners?
You can view the 2024 MIXX Award Winners here
You can watch the full 2024 MIXX Awards Ceremony here
Can I enter a campaign that has previously been entered into another awards competition?
Yes, we welcome campaigns that have been entered into other awards competitions.
How will my entry be evaluated?
The judges will give a score against each criteria (strategy, creative and results) for each entry as per the criteria outlined in the entry notes. These factors are then combined to create a total score for each entry. All judges' scores are totalled and the highest scoring entries will determine the shortlist. The judges will then meet to discuss the highest scoring entries and then agree on winners for each category. More detail is in the Entry Notes.
MIXX Awards Europe Judges
Eddie
Adedeji
Agnieszka
Parfienowicz
Actively involved in the development of the industry as a member of the Program Council of the IAB Forum and a juror of the Mixx Awards at IAB Poland.
Since 2023, she has been a Partner at WPP Media, where she is responsible for creating and implementing strategies for the development of new media solutions, such as Advanced TV and ADOOH. She focuses on integrating innovative tools and technologies in media communication and developing offers for the company's key clients, combines experience with a passion for market education and implementing innovative solutions that support effective digital transformation in marketing.
Ania
Gruszka
adQuery
Andy
Childs
At Meta he leads the EMEA Strategy Team and is the Global Brand and Insights Lead.
Andreas
Staios
UM
Currently as Digital Director at UM Greece, I oversee digital strategy and execution for clients such as Piraeus Bank, Reckitt Beckinser and many more delivering performance-driven campaigns across platforms.
My career spans leadership roles at agencies including Ogilvy, Saatchi & Saatchi, UpSet! and Nielsen, where I’ve built and scaled digital units, led CRM and data-driven marketing initiatives, and managed cross-functional teams. I bring a balanced approach to leadership—combining strategic thinking with operational execution, and a strong focus on client success.
Active in the industry as former President of IAB Hellas and member of Jury Committees regarding Digital Awards , I’m committed to advancing digital standards and fostering innovation across the media landscape.
Angel
Iskrev
proof.
Sofia, Bulgaria, and part of By The Network.
With over 12 years in the game, his work for brands like Telenor, Carlsberg, Lidl, fritz-kola, TELUS, four paws, and more has picked up 250+ awards across national and international shows.
He co-founded proof. in 2018. Since then, the agency has:
– won Creative Agency of the Year at FARA (2022)
– been named Digital Agency of the Year four times at IAB MiXX (2018, 2020, 2021, 2022)
– earned 10 Effie Awards, including 7 Golds
In 2025, Angel’s campaign The Witness became the first-ever Global Effie Contender from Bulgaria. His work has been recognised at The One Show, Epica, Cresta, MAdStars, AdBlackSea, The Drum, Lisbon Ad Fest, White Square, IAB MiXX, and more — bringing in 40+ international
awards. He’s also judged almost everything that matters: Effie Europe, The One Show, ADC*E, Lisbon Ad Fest, MAdStars, Kyiv Festival, WINA, IAB Europe, Effie Bulgaria — and chaired the creative jury at IAB MiXX Bulgaria three times.
Angel is a board member at IAB Bulgaria, guest lecturer at the American University in Bulgaria, NBU & SoftUni, and speaker at Webit, Digitalk, and Ad Academy Busan.
Outside of advertising, he’s the voice behind 8 Olympic Games as a sports commentator for
Eurosport.
contact: angel@proof.bg
Alex
Prezenszki
Mediator
In recent years, his agency’s work has been recognized at international festivals including Golden Drum, The Clios, New York Festivals, One Show, Epica, Eurobest, Cresta, and Webby, reflecting a team-driven approach to innovation and creativity.
Beyond campaigns, Alex is committed to shaping the industry’s future: he teaches at educational institutions, speaks regularly at industry events, serves on creative juries, and plays an active role in professional organizations.
Connie
Hawker
IAB UK
She is passionate about demystifying the evolving video landscape, championing the power of content creators for advertisers, and facilitating cross-industry collaboration.
Callum
Smith
Elsa
Kalervo
Bauer Media Group Finland
Emanuela
Recalcati
WPP Media
In my current role, I lead teams in delivering cutting edge solutions that push the boundaries in the ever evolving media landscape. Before joining WPP Media, I served as the Targeting & Programmatic Lead at Microsoft, where I drove the strategy for Microsoft AdExchange and audience data products.
Originally from Milan, I now call London home, where I live with my husband, daughter, son, and our little Yorkshire Terrier.
I’m also honoured and excited to serve as a judge for the IAB Mixx Awards, where I have the privilege of recognizing and celebrating the best in digital creativity and innovation.
Luis
Marinho-Falcão
IAB Portugal
Leonardo
Metelli
Nazlı
Eda Kırali
Sascha
Dolling
Mediaplus
Realtime
Until 2021, Sascha Dolling was Senior Ad Tech Sales Manager at Amazon Ads, where he was responsible for sales of Amazon's entire Ad Tech Suite for clients such as Procter & Gamble, L'Oréal and Nestlé. Before that, the media science graduate spent three years at OMD Hamburg as Managing Partner Data Driven Marketing, where he was responsible for the further development of the agency's strategic orientation in programmatic and data-driven advertising. In this role Sascha became Tyto’s “Most Influential German in the Technology Sector 2020” for being the driving force behind the development of an early cookie-less targeting solution.
Until 2017, he was Director Digital Media Optimisation at G+J e|MS, where he was responsible for the entire yield management as well as the development and expansion of programmatic advertising. Further stations were Tchibo, Initiative Media and pilot.
Szymon
Kukanow
My work blends a deep understanding of consumer behavior with a relentless focus on business growth, helping brands navigate complexity and stand out in crowded markets. I partner with global and local leaders to shape distinctive narratives and push the boundaries of brand potential. Drawing on my background in psychology, I bring a human lens to strategy—translating cultural shifts and behavioral patterns into actionable advantage. As a conference speaker and academic lecturer, I challenge orthodoxies, inspire new perspectives, and spark solutions at the intersection of human insight and bold innovation.
Tony
Giordani
RTL AdAlliance
Virginia
Alvarez
Virginia, a media and research agency veteran, joined us in January 2021 with the responsibility of launching and driving this pioneering practice in the EMEA region. Prior to this, she worked as the Executive Director: Insights at OMD and has over 20 years’ experience across media and research agencies including Ipsos, TNS, Mindshare, and Omnicom Media Group (OMG). Virginia has worked with iconic international brands and has developed strong business relationships with clients.
Her brilliant work has been recognised with awards from IAB Europe, for Best Consumer Understanding and OMD RetAIl Revolution in 2018 and 2020, respectively and in 2023 for Best Brand Advertising Effectiveness: “Capitalising on inspiration: Unlocking a ski resort’s potential through emotional understanding” (Highly commended). She is passionate about understanding consumers’ behaviour and motivations and believes that you can learn something from absolutely everyone.
Frequently Asked Questions
How much does it cost to enter the awards?
The early bird entry fee (enter by Friday 20th May) is €300 (excl. VAT) for entering a campaign in one category; €175 (excl. VAT) for entering the same campaign in additional categories.
The regular entry fee is (from 21st May to 7th June): €400 (excl. VAT) for entering a campaign in one category; €250 (excl. VAT) for entering the same campaign in additional categories.
Entrants from the smaller European markets can take advantage of the early bird entry fee throughout the competition. The definition of a ‘small market’ is a market with a total digital ad spend revenue of €0.6bn or less as per our AdEx Benchmark 2022 Report. The markets are: Bulgaria, Croatia, Greece, Hungary, Ireland, Romania, Serbia, Slovakia, Slovenia.
Please note, as with last year, we are currently not accepting any entries from Russia or Belarus due to our suspension of all cooperation with IAB Russia and Belarus (see IAB Europe statement here).
What is the entry deadline?
Early bird deadline: 20th May
Regular deadline: 7th June
Can I enter more than one campaign?
Yes, as long as the campaign has been entered into a local MIXX Awards, or equivalent, competition.
Can I enter a campaign that has previously been entered into another awards competition?
Yes, we welcome campaigns that have been entered into other awards competitions.
What timeframe should the campaign be?
All European campaigns that have been entered into another national or international award competition from 2023 to present can be entered.
Do I get a discount for entering more than one award?
A discount is available for entering a campaign into more than one category (see fees under question one). It is not possible to get a discount for entering multiple campaigns.
Can I enter more than one category?
Yes, you can enter each campaign into multiple categories. There is a discounted fee for each additional category (see entry fees under question 1). If you would like to enter the same project into multiple categories, please use the same details and materials for each category. If you wish to tailor the details according to each category, then please submit these as a separate entry.
What information do I need to provide?
The entry form asks for a campaign summary as well as details of:
- The objectives and strategy
- The creative
- The campaign results
Entrants are also required to upload a supporting video which should:
- Be no longer than 3 minutes
- Be uploaded on YouTube (unlisted privacy)
- Explain the campaign and showcase the creative
- Be in English or have English subtitles
How will my entry be evaluated?
The judges will give a score against each criteria (strategy, creative and results) for each entry as per the criteria outlined in the entry notes. These factors are then combined to create a total score for each entry. All judges' scores are totaled and the highest-scoring entries will determine the shortlist. The judges will then meet to discuss the highest-scoring entries and then agree on winners for each category. More detail is in the Entry Notes.
Who is on the Jury?
The members of the jury will be listed on the Awards Webpage once they are finalised.
What if I need more time to submit my entry?
Please contact the IAB Europe team who will discuss this with you.
When will I know if my entry has been shortlisted?
The shortlist will be published W/C 1st July 2024
What awards are available?
Gold, Silver, and Bronze awards are available for each category. Gold award winners will be entered into the MIXX Grand Prix award representing the pinnacle of achievement in European digital marketing this year.
When will I know if my entry has won an award?
The 2024 winners will be announced at a virtual awards ceremony on Thursday 18th July. Hosted by IAB Europe, the ceremony will be live-streamed to ensure that anyone from across Europe can participate. Tune in live to see if your campaign has won and join hundreds from across the globe.
How will the winners be further promoted by IAB Europe?
Winners will be invited to participate in a series of IAB Europe webinars and podcasts on 2024 creativity in digital advertising. Promoted across IAB Europe’s network of National IABs and corporate members, it will be a great opportunity to promote and celebrate the very best of our industry by doing a deep dive analysis into the strategy, creative and results of the Gold winners.
Where can I see previous award winners?
You can view the PR to announce the 2023 winners here.
You can view videos of the 2023 winners here.
You can also watch short webinar recordings of some of the 2022 winners via the following
links:
In-Gaming Winner
Influencer Marketing Winner
Digital Out of Home Winner
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