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ID5 - The impact of cookie syncing on data leakage and energy consumption - IAB Europe
Amy Mazzola
ID5 - The impact of cookie syncing on data leakage and energy consumption
Dec 07,2022Amy MazzolaKnowledgeHub
The advertising world as we know it is changing. Third-party cookies are on their way out, yet they are still available and heavily used in Chrome today. Many are unaware of the consequences that cookie syncing presents for publishers, such as piggybacking and energy consumption.
To explore this in more detail and quantify the scale of the problem, ID5 has commissioned a study with Sincera to assess the damaging implications of cookie syncing by looking at 63,604 domains.
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