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Jo Chang :: UXmatters Authors
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Insights and inspiration for the user experience community
Jo Chang
Senior Product Designer
Bristol, UK
Jo is a product designer who has experience in various markets. She has worked in countries such as Taiwan, China, the Netherlands, and the United Kingdom. Jo has a keen interest in exploring how different cultures intersect and influence the software user interface (UI), user experience, and product strategy. Over the years, Jo has gained valuable insights from these diverse cultures and their transitions. As a result, she aims to share these insights with a broader audience that is interested in the cultural aspects of digital product design.
Connect with Jo on LinkedIn.
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Jo’s Column on UXmatters
How Cultural Attitudes Toward Risk Shape the Digital Lending UX
January 2026
Cultural Proximity’s Influence on the User Experience
October 2025
Designing AI for Cultural Diversity
April 2025
How Social Proof Shapes User Trust in Online Banking Across Cultures
February 2025
How Pinduoduo’s Group-Buying Model Shapes the Asian Ecommerce Experience
December 2024
Understanding Cultural Norms to Design Inclusive User Experiences
September 2024
How Cultural Differences Influence Security and Convenience in Digital Payment Experiences
August 2024
Cultural Influences on Loyalty Program Design: Exploring Rewards Across Cultures
June 2024
Jo’s Article on UXmatters
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New on UXmatters
- The Hidden Geometry of Calm Screens
- Designing Smarter Payment Ecosystems: The Role of AI and UX Strategy in Financial Transformation within Emerging Markets
- Designing for Trust: How Psychology Drives Trust, Conversions, and Brand Loyalty
- The Icarus Pattern in UX Research
- Product Roadmapping with Empathy: Prioritizing Features Based on Actual User Needs