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A graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.
News
November 2021
Ideas that Matter
Bryony will serve on the jury for the 2021 Ideas that Matter grants, presented by Sappi, that provide “funding to support the brilliant designs that make a difference”.
June 2020
The Follow-up
Introducing The Follow-up! A bi-weekly podcast that goes in depth into projects recently reviewed on Brand New, featuring conversations with the designers — and sometimes their clients — uncovering the context, background, and design decisions behind the work.
December 2019
LADFEST
Armin will be speaking at LADFEST on February 29, 2020, in Lima, Peru.
May 2019
Typographics
Armin will be speaking at Typographics on June 14 – 15, in New York, NY.
January 2019
Dieline Conference
Armin will be speaking at the 2019 Dieline Conference on May 8 – 10 in Chicago, IL.
Dieline Awards
Armin will serve on the jury of the 2019 Dieline Awards.
A graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.
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Colophon
Headlines and wordmark
Druk Condensed XX Super by Berton Hasebe for Commercial Type.
Body
Neue Haas Unica by Toshi Omagari for Monotype. Served via fonts.com.
UCLLC logo
Custom lettering by Mark Caneso.
Blogs we Publish
Brand New
Opinions on corporate and brand identity work.
…/brandnew
In-house In-focus
Highlighting in-house design teams.
…/inhouseinfocus
Products we Sell
Flaunt (PDF + Print)
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
…/flaunt
Brand New Conference Videos
Individual, downloadable videos of every presentation since 2010.
brandnewconference/video/
This.
Products that need no further description. They are that good.
…/this
Events we Organize
Brand New Conference
A two-day event on corporate and brand identity with some of today’s most active and influential practitioners from around the world.
bnconf.com
NEXT #BNCONF:
SEPTEMBER 17 – 18, 2026
NASHVILLE, TN
First Round
A one-day showcase of original presentations made to clients showing initial design explorations for logo, identity, and branding projects.
../firstround
NEXT #FIRSTROUND:
MAY 7, 2026
NEW YORK, NY
In-house In-focus In-person
A two-day conference highlighting the array of experiences possible at design, communication, and brand in-house teams from around the world and their impact on their organization’s goals.
../inhouseinfocus/inperson
NEXT #IHIFIP:
MARCH 19 – 20, 2026
CHICAGO, IL
Projects we’ve Concluded
Art of the Menu (2011 – 2019)
A fairly enjoyable niche blog that provided a foray into restaurant menus from around the world.
…/artofthemenu
Quipsologies (2005 – 2017)
One of our longest-running blogs that curated curious, creative, and notable projects, stories, and events of the graphic design industry.
…/quipsologies
FPO (2009 – 2017)
One of our original blogs that published compelling printed projects.
…/fpo