Over 2,000 Restaurants Depend on TRAY’s Cloud-Based POS System
TRAY – the Enterprise Cloud POS
Proven Success for Enterprise Restaurant Operators
Our unique and customizable platform enables your restaurant’s success
John Peyton
CEO, DINE Brands International
TRAY POS is in over 96% of our iHOP locations. Already the brand is seeing servers turn tables faster, average check size grow, and larger tips come in for staff.
At MURTEC in 2024, John Peyton addressed the gathered audience of industry leaders to discuss the state of restaurant technology. In that presentation he acknowledged the benefits TRAY has brought to over 1,500 iHop locations saying “TRAY POS is in over 96% of our iHOP locations. Already the brand is seeing servers turn tables faster, average check size grow, and larger tips come in for staff.”
01
Chad Parks
Manager @ Flip’d by IHOP
“The TRAY system is different and so simple. It’s very easy, very straightforward. And, honestly, anybody can use it.”
TRAY, an innovative Point of Sale and restaurant management platform geared toward Enterprise restaurants, today announced a multi-year deal with IHOP® restaurants in the US.
In this new partnership, IHOP will be upgrading its current POS systems to TRAY’s system. The new system allows IHOP franchisees to leverage more efficient training, and allows for more up to date technology throughout the restaurants. Since TRAY technology uses Android-based hardware, it provides an additional cost-savings opportunity for franchisees and allows for rapid conversion with minimal restaurant disruption.
“TRAY meets the stringent requirements for our business and the business of our franchisees now and in the future,” said Justin Skelton, Chief Information Officer of DINE Brands. “TRAY’s ability for customization allows for continued growth and innovation.”
03
Anna Masielo
General Manager at THE RUSH
“The Cloud-Based POS System is just amazing and really easy to use.”
04
Sammy Zaitar
Franchisee/Owner, iHOP
“The TRAY company’s dedication to customer service is truly commendable. Their team is responsive, knowledgeable, and always willing to go the extra mile to address any inquiries or concerns promptly.”
I am writing to express my utmost satisfaction and gratitude for the exceptional services provided by Tray Company to our IHOP stores located in Madison, Huntsville AL, and Jackson TN. The efficiency and user-friendliness of their system have significantly contributed to the success of our franchise operations.
The TRAY company offers a comprehensive system that effortlessly keeps us informed about all aspects of our franchise business. The ease of access to essential reports and data is unparalleled, allowing us to stay updated on crucial information relevant to our IHOP locations. Whether it’s tracking sales, monitoring inventory, or analyzing performance metrics, their system provides all the necessary tools to effectively manage our stores.
One of the standout features of Tray Company’s system is its remarkable simplicity and ease of use. Navigating through the platform is intuitive, making it accessible to all members of our team, regardless of their technical proficiency. This accessibility ensures that everyone is on the same page and can contribute to the success of our franchise operations.
Furthermore, Tray Company’s dedication to customer service is truly commendable. Their team is responsive, knowledgeable, and always willing to go the extra mile to address any inquiries or concerns promptly. It’s reassuring to know that we have a reliable partner supporting us every step of the way.
In summary, I wholeheartedly recommend Tray Company to any franchise business looking for a comprehensive and user-friendly system. Their commitment to excellence and exceptional service have undoubtedly made a positive impact on our IHOP franchise operations.
Thank you, Tray Company, for your outstanding support and partnership.
05
Matt Epstein
iHop 4667
I have recently switched over to TRAY from Micros. What a fantastic switch.
I have recently switched over to TRAY from Micros. What a fantastic switch. The course of operations within the system is so much more logical and efficient to use. All sub and add options are within the main button or menu item. To get used to this system for employees who have worked for years or employees who are brand new is the same. I believe it is because of the way the system includes all ingredients that make up the order and the fact that all you need to modify an order is within easy reach on the page of your main menu item. At IHOP 4667 we love this system.
06
Mike Fine
VP of Sales
“I love working for companies that have disruptive technology, and TRAY is one of those companies!”
07
New Handheld Server
A Server New to TRAY Using Our Handheld
“This system is so good, I’m gonna owe you guys half my tips!”
08
Sarah Gaines
Customer Success Manager
“We are disrupting industries and improving businesses and allowing them streamlining their operations to optimize their costs”
09
Joe Evans
Chief Marketing Officer, Arctic Circle
TRAY’s POS system provides the advanced features and capabilities that we need to run our business more efficiently
10
TRAY named a Great Place To Work
Our first goal is to be a Great Place To Work – and we’ve already achieved that!
An Enterprise POS system is one that’s designed expressly for the needs of multi-site operators. Whether this is managing prices, items, promotions, taxes or other configuration updates or running reports and conducting analysis across multiple stores, Enterprise POS platforms like TRAY have been built from the ground up to meet these complex needs. Enterprise POS systems are built to handle the technical rigors of a large brand – the ability to process the tens of thousands of records every minute with high performance so your data is ready when you are.
The key difference in an Enterprise System is the ability to manage large amounts of locations in a simple, easy manner. Look for the ability to update an item and evaluate the complexity needed to complete that process. Does it give you all the controls you need? Are there any single points of failure (site controllers, on premise servers, etc) that could block a store from getting the updated information? How does the platform scale to handle peak business days? These are all questions that TRAY has answered to meet the needs of the Enterprise market.
The best part of TRAY is it’s priced market competitively – meaning in many cases you won’t pay more for an Enterprise System with TRAY than you will with other platforms that aren’t Enterprise grade. But remember to factor in all the cost elements – are you required to use a specific credit card processor? Is there proprietary hardware involved? With TRAY you can choose your own processor and hardware insuring you’re getting the absolute best deal – and service – for your brand at all times.
First thing, click the button above to get a demo with TRAY. Seriously, there are several choices on the market today. The key is finding one that has the ability to scale with your brand over time. Look for a way to establish a solid partnership including a clear process to get product innovations delivered quickly and affordably. Do you have the ability to interface with your partners as you see fit? Can you select your own hardware and payment options? As your brand grows it will be key to have as much flexibility as possible – and with the POS being the center of the transaction system it is the most critical system to be able to interface and adapt.
YES! And while that’s important the real key is to find one that leverages a long-term strategy of being independent of hardware. Too many times brands have faced significant capital investments or had to delay guest innovation because in order to take advantage of new POS features they had to upgrade hardware. With TRAY, our customers know they will have the ability to drive innovation, meet guest needs and keep costs low for a long time.
Runs on Any Hardware
