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Eye tracking brings contextual awareness to AI
AI lies at the heart of what we do. Our technology translates head and eye movements into insights that reveal real human behavior.
Introducing Tobii Glasses X
Our latest wearable eye tracker — easy-to-use in all environments
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Need help getting started?
Partner with us through tailored research services, expert consulting, or full-scale studies — designed to turn eye tracking data into meaningful results.
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February 19, 2026
The latest advancements in eye tracking research
Join us for the 2025 Annual Research Report webinar, where we will unveil the latest findings on the uses of eye tracking in scientific research over the past year.
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Tobii Blog
Understanding cognitive load with Tobii eye tracking
Discover how eye tracking reveals what truly captures attention and drives decisions — unlock insights into human behavior like never before.
The global leader in eye tracking and pioneer of attention computing
Trusted by the world's leading companies and academic institutes
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Part of the AI revolution since 2001
Artificial intelligence has shaped our work since the beginning. Machine learning, AI, and advanced signal processing have been part of our product development for decades.
Our products
Advanced screen-based and wearable eye trackers for research, commercial, industry, and gaming.
Integrations
From XR technology to intelligent screen-based integrations and in-cabin sensing — our solutions deliver seamless eye tracking across immersive, interactive, and in-cabin experiences.
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XR solutions
Elevate your XR products with Tobii eye tracking technologies—essential for true immersive experiences.
- Smart glasses
- Augmented reality
- Mixed and virtual reality
- Foveation technology
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Screen-based solutions
Seamless eye tracking integration for your products. Whether you're creating software or hardware, Tobii provides flexible solutions designed to fit your needs.
- Webcam eye tracking
- Eye tracker integrations
- Custom integrations
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Autosense
Enabling a safer, more intuitive and comfortable in-cabin experience — for everyone in the car.
- Driver monitoring system
- Occupancy monitoring system
- Single camera interior sensing
Success stories from our valued customers
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“With eye tracking we can pinpoint exactly where passengers face confusion in their journeys and what signage is being ignored or misinterpreted.
How Heathrow Airport used eye tracking to improve wayfinding in Terminal 5
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“Seeing that first-person view allows us to pinpoint exactly where an inspector needs support, rather than retraining an entire process.
How Kubota improved inspection training with eye tracking
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“Understanding human behavior will benefit aviation safety, space exploration, and enable safe, autonomous flight.
Studying human performance and attention at NASA Langley Research Center
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“Eye tracking technology can provide real-time workflow videos overlaid with eye-movement data and using this resource to analyze experts' visual attention distribution, hand-eye coordination, and workflow enables researchers to extract key operational steps and attention details to optimize the training process.
Improving thoracoscopic surgery training using eye tracking technology
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“The accuracy and efficiency of the inspection process has been improved, the eye tracker has proven useful for training — we have halved the training time for new hires.
Denso halves training time thanks to eye tracking
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“Using eye tracking gives you the opportunity to look through the consumer’s eyes, so instead of only listening to an opinion we now see the analysis…and when we need a specific answer to a question, we use a lot of eye tracking because eyes don’t lie.
Improving package design for Unilever
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“As revealed through the study Tobii conducted for Facebook, eye tracking provides marketers with unbiased and accurate insight on what commercials need to have to be more compelling and relevant to the public.
TV advertising research for Facebook
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Accelerating the game: Alpine Esports' winning vision for sim racing
Alpine Esports, a premier player in the virtual racing world, teamed up with Tobii for a two-year deal that promised to redefine the future of sim racing. Discover how Alpine Esports used Tobii's Eye Tracker 5 to redefine performance and immersion in virtual racing.
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Stardots and the future of objective mental health diagnosis
Swedish startup Stardots is refining the diagnosis process for psychological illnesses with Psilmi™, a new platform that uses eye tracking to assess mental health.
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“Training QE with Tobii Pro Glasses 3 has helped me replicate lab findings, improve competitive putting, and make performance more anxiety-resistant.
The science behind the swing: Eye tracking boosts golf performance
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“Wearable eye tracking has an advantage nothing else has. We can bring nurses into labs like the simulated lab we have here and run them through realistic clinically based scenarios and watch exactly what they're doing and track it...It gives you a level of granularity of data you just can't get anywhere else.
How eye tracking is improving medical device safety
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How eye tracking can enhance space industry processes
OHB Sweden shares their insights on how eye tracking technology within space industry operations can be used to enhance quality control, reduce human error and ease employee training.
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Transforming autism social skills training with eye tracking
In the ever-evolving field of autism therapy, eye tracking technology is making a profound impact on how children engage and learn. Discover how BioStream Technologies is one of the pioneers driving this revolution.
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Navigating museum narratives with eye tracking
In this study, we partnered with the Rijksmuseum in Amsterdam, a world-renowned art museum, using Tobii Pro Glasses 3 to explore how labels guide visitor’s attention.
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Tracking eye movements to diagnose Parkinson’s disease
Karolinska Institute explored the possibility of using eye tracking as a prospective diagnostic tool for Parkinson’s disease, and their quest yielded exciting results.
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Gaze matters: Rethinking eye tracking in precision sport
Coaches can use eye tracking to train not just where athletes look, but how they look — enhancing gaze stability, saccades, and fixation for better performance under pressure.
Application areas
Our solutions help you implement eye tracking and leverage the data it
delivers—whatever your industry.
Get started with eye tracking
Our team are ready to help you start your eye tracking adventure!