Carview!

HOME
ABOUT
- RESULTS
- differences
- BENEFITS
- HISTORY
- TEAM
- LOCATION
- FACILITIES
- BANKING
- MEMBERSHIPS
- APPROVALS
- LICENCES
- SUPPLIERS
- SPONSORSHIPS
- MEDIA
- PRIVACY
AUCTIONS
SHIPPING
FEES
- TS REWARDS
TOOLS
guides
FAQ
CONTACT
- CONNECT

VEHICLES
BRAND
- JAPANESE CARS
  - DAIHATSU
  - EUNOS
  - FORD
  - HONDA
  - ISUZU
  - LEXUS
  - MAZDA
  - MITSUBISHI
  - MITSUOKA
  - NISSAN
  - SUBARU
  - SUZUKI
  - TOYOTA
- GERMAN CARS
- AMERICAN CARS
- BRITISH CARS
- ITALIAN CARS
- FRENCH CARS
- SWEDISH CARS
- KOREAN CARS
TYPE
- mobility
- VENDING
- instruction
- TAXIS
- AMBULANCES
- FIRE ENGINES
- HEARSES
- LIMOUSINES
- COMMERCIAL
CLASS
FUEL
TRUCKS
minitrucks
- DAIHATSU
- HONDA
- MAZDA
- MITSUBISHI
- NISSAN
- SUBARU
- SUZUKI
- DUMP
- CRANE
- CAMPER
- REFRIGERATED
- 4WD
- NEW
BUSES
MOTORHOMES
- YAHOO!
- RAKUTEN
- DEALER

PARTS
- FREE REPORT
- PARTS CONTAINERS
- PARTS SYSTEMS
- PARTS PROTECTION
- BODY SHELLS
- DISMANTLING
- ONLINE PARTS
- NEW PARTS
- INTERIOR PARTS
- EXTERIOR PARTS
  - BONNETS
  - BUMPERS
  - GRILLES
  - FENDERS
  - DOORS
  - TRUNKS
  - SPOILERS
  - LIGHTS
  - EMBLEMS
  - CAMERAS
- ENGINES
- TRANSMISSIONS
- WHEELS & TYRES
  - WHEELS
  - TYRES
CUTS
PERFORMANCE PARTS
TRUCK PARTS
MOTORBIKE PARTS
- MOTORBIKE ENGINES
- MOTORBIKE ACCESSORIES

MOTORBIKES
MARINE
FORKLIFTS
MACHINERY
AGRICULTURAL
OTHER
COUNTRY
- AUSTRALIA
- CANADA
- KENYA
- MYANMAR
- NEW ZEALAND
- PAKISTAN
- TANZANIA
- UNITED STATES

CARVIEW

MOTORHOMES

Select Language

HTTP/2 200 content-type: text/html; charset=UTF-8 date: Mon, 19 Jan 2026 17:57:18 GMT x-hostname: d7428796c7ce content-encoding: gzip set-cookie: AWSALBTG=JV1brT1gNyx3Y0EtxaZoDheq+eLm/FQHG46AFbA3MIi50oiWh9tNsLIseQABFfBry+OOEHWIFZkdImMLvU5aiTXSE+Em8q3e7jKahR1gZiNGyRJdL3/ep6x2WPyzpBY4IyC5o6HoU5rJLFXJZO85P1fFCuNdtjrefFlTCWgpF8t0yDqOuR0=; Expires=Mon, 26 Jan 2026 17:57:18 GMT; Path=/ set-cookie: AWSALBTGCORS=JV1brT1gNyx3Y0EtxaZoDheq+eLm/FQHG46AFbA3MIi50oiWh9tNsLIseQABFfBry+OOEHWIFZkdImMLvU5aiTXSE+Em8q3e7jKahR1gZiNGyRJdL3/ep6x2WPyzpBY4IyC5o6HoU5rJLFXJZO85P1fFCuNdtjrefFlTCWgpF8t0yDqOuR0=; Expires=Mon, 26 Jan 2026 17:57:18 GMT; Path=/; SameSite=None; Secure server: nginx cache-control: no-cache, private vary: Accept-Encoding x-cache: Miss from cloudfront via: 1.1 e3fa108e9b3fe9d22878ae63261b1a56.cloudfront.net (CloudFront) x-amz-cf-pop: BOM78-P6 x-amz-cf-id: 10wm4JfWywzpdxlrvwq1aXy0uzVAv5JCm-5IxqoXGyjMl-XxaTf3hA== x-xss-protection: 1; mode=block x-frame-options: DENY referrer-policy: strict-origin-when-cross-origin x-content-type-options: nosniff strict-transport-security: max-age=31536000; preload The latest Marketing, Advertising, Digital & Media news | The Drum

back to thedrum.com

Today’s top stories

Brand Strategy

Mark Ritson: Why ‘maximiniflation’ is about to blow up in brands’ faces

As brands quietly shrink packs and raise prices simultaneously, consumers are spotting the trick and reacting with fury. Mark Ritson explains why this ‘maximiniflation’ is psychologically different from shrinkflation and why it risks turning routine price rises into full-scale brand crises.

Mark Ritson

Founder, MiniMBA

Brand Strategy

From endorsement to snackable fame: Star-backed D2C brands are remaking celebrity

Technology

ChatGPT is about to get ads. Will this next phase of AI monetization make or break trust?

Ad of the Day

Ad of the Day: Dos Equis brings back ‘Most Interesting Man in the World’

Super Bowl

Super Bowl LX ad lineup: the advertisers confirmed so far

Retail Media

Kiri Masters: At NRF, retailers say ‘bring on all the bots’

Retail Media

Why Best Buy thinks the future of retail media still lives in the store

Mergers and Acquisitions

Dentsu’s stalled exit leaves it with two options: Refocus or reinvent

Agency Models

Agency life after holdcos: Ajaz Ahmed and Tiffany Rolfe in conversation

Brand Strategy

How Cathay Pacific’s CMO Edward Bell makes marketing ‘appreciated’ in the C-suite

Brand Strategy

Andrew Tindall: How to ignore the Hippo and make evidence-based marketing decisions

From our columnists

show all

If you look at the brand and agency landscape in 2025… ‘we are doing fine’ slowly, almost politely, erodes into a more uncomfortable truth: If we disappeared tomorrow, very few people would notice for long.

Linh Nguyen

Strategy director

HFSS is well-meaning legislation… but the notion that these regulations will somehow hobble McDonald’s, Coca-Cola or Cadbury fundamentally misunderstands how marketing works.

Mark Ritson

Founder

MiniMBA

Marketing is absolutely saturated with expert opinion… and it’s dangerously seductive. But there’s no method, no data and no way of knowing whether the person speaking is right or just loud.

Andrew Tindall

SVP

System1 Group

Built to be believed – why experience is becoming the strongest trust signal in B2B

Latest creative work

show all

‘Heinz Dipper’ by Rethink

Dunkin’ ‘Dunk n’ Pump’ by Artists Equity

Austria Tourism ‘Non-Disclosure Austria’ by Wien Nord Serviceplan

Loveholidays ‘Holiday Reads’ by Ark Agency

The Drum Honors show all

Powered by a treasure trove of data from our global awards shows across the year and culminating with The Drum’s Awards Festival, The Drum Honors celebrate the companies, campaigns and people who gathered the most recognition for their work in 2025.

The Drum Awards

The top creatives in experiential categories revealed in The Drum Honors 2025

The Drum Awards

The top creatives in B2B revealed in The Drum Honors 2025

The Drum Awards

The Drum Honors 2025: Revealing the top creatives in Design and Digital Experience categories

The Drum Awards

The Drum Honors 2025: Revealing the most-awarded PR & media people

B2B

show all

Creative Work

FactSet’s Wall Street takeover uses AI’s mistakes to make a smarter B2B point

By turning AI’s blind spots into the creative idea, the financial data company explains why domain fluency has become the real differentiator in enterprise tech.

Margo Waldrop

Content Writer, The Drum

Technology

What the agentic web means for B2B marketers

Brand Strategy

Has your ABM been optimized into irrelevance?

Brand Strategy

DeepL CMO Steve Rotter: marketing teams are underestimating the impact of AI

Brand Strategy

How live experience kicks off the B2B buyer journey for ‘paddlers, swimmers & divers’

Technology

Intuit’s Thomas Ranese says the funnel isn’t dead. It just won’t sit still

Subscriber-only

show all

My Creative Career

Gabriel Schmitt on agency heritage, reinvention and leading Grey into its next chapter

Media Planning and Buying

Ad revenues grew 8.8% in 2025 as analysts grapple with ‘the era of AI advertising’

Agency Culture

Arthur Sadoun: ‘Investors have ended the legacy holding company landscape as we knew it’

The Big Interview

‘Holding companies, stop calling us’: Rethink’s Aaron Starkman on why indies matter more than ever

World Creative Rankings 2025 show all

Discover the world’s most awarded creative people, companies and campaigns.

The Drum Awards

The Drum Honors class of 2025: This year’s newly Recommended agencies

Agency Models

Farewell FCB: A look back at the creative renaissance of an agency sunsetted at its peak

Creative

World Creative Rankings Mid-Year Leaderboards: the most-awarded networks and holdcos

Creative

World Creative Rankings Mid-Year Leaderboards: the most-awarded agencies of 2025 so far

Partner insights

find out more

Xbox

When everybody’s a player, ‘it makes no sense’ for brands to still be on the sidelines

.Monks London

As AI goes from feature to infrastructure, data becomes the new ROI

Fluency

Leaner on the surface, stronger underneath – why consolidation is forcing agencies to rethink scale in 2026

Circana

How entertainment is becoming a ‘connected, intelligent ecosystem’ for commerce media

Awards Case Studies show all

The only place to discover the best work from around the world, entered into The Drum Awards. And the only place to read the success stories behind the winning work.

Awards Case Studies

How Nippon turned matcha from wellness trend into daily ritual

The Drum Awards

How Comcast Business redefined golf experience with a tech-driven game

The Drum Awards

Why SCAD’s immersive brand story redefined campus recruitment

The Drum Awards

How Singapore Tourism Board revitalized Orchard Road with a creative festival

Marketing

show all

Brand Strategy

Mark Ritson: Why ‘maximiniflation’ is about to blow up in brands’ faces

Mark Ritson

Founder, MiniMBA

Brand Strategy

From endorsement to snackable fame: Star-backed D2C brands are remaking celebrity

OOH

Heineken’s ‘Bakerl0.0’ stunt is brilliant. And a warning sign

Michael Corcoran on why many brands still misunderstand how social media works

Brand Strategy

How independent verification can support brands navigating the LHF ban

Brand Strategy

What it takes to be a CMO in 2026 (spoiler: it’s complicated)

Agencies

show all

Agency Advice

‘We keep talking redundancies but not the fallout’: Agency leaders’ 2026 outlook

Leading agency figures tell us which stories have been flying under the radar but are nonetheless shaping the year ahead.

Sam Anderson

Intelligence editor, The Drum

Agency Models

Leaner on the surface, stronger underneath – why consolidation is forcing agencies to rethink scale in 2026

Agencies

AI has left the sandbox. Agencies need systems, not demos

Mergers and Acquisitions

Dentsu’s stalled exit leaves it with two options: Refocus or reinvent

Agency Advice

Gen AI licensing, server-side tracking & more: The AI and tech trends shaping 2026

Agency Models

Agency life after holdcos: Ajaz Ahmed and Tiffany Rolfe in conversation

Creativity

show all

Creative Work

FactSet’s Wall Street takeover uses AI’s mistakes to make a smarter B2B point

By turning AI’s blind spots into the creative idea, the financial data company explains why domain fluency has become the real differentiator in enterprise tech.

Margo Waldrop

Content Writer, The Drum

Ad of the Day

Ad of the Day: Dos Equis brings back ‘Most Interesting Man in the World’

Ad of the Day

Ad of the Day: Dove and Bridgerton team up to turn gossip into confidence

Creative Work

ManyPets gives pet parents tails in new ‘Tailmates’ spot

Super Bowl

Super Bowl LX ad lineup: the advertisers confirmed so far

Ad of the Day

Ad of the Day: Ryan Reynolds and Hugh Jackman (nearly) bare all in sailing spot

Media

show all

Digital Marketing

When everybody’s a player, ‘it makes no sense’ for brands to still be on the sidelines

Artificial Intelligence

As AI goes from feature to infrastructure, data becomes the new ROI

Media

The marketer’s no-nonsense A to Z guide to all things commerce media

OOH

Heineken’s ‘Bakerl0.0’ stunt is brilliant. And a warning sign

Media

Commerce media starter pack – the buyer’s guide to what it is & why it matters

Media

Commerce media: the industry’s biggest questions, answered

Adtech

How entertainment is becoming a ‘connected, intelligent ecosystem’ for commerce media

CTV

The reach gap: why streaming reallocation is doubling household exposure

Sign up for your
Daily Dose of
Marketing Insights

The Drum TV

show all

#Marketing

Money: Spending power in surprising places

#Marketing

Performance is the currency of commerce media

8 mins

#retailmedia

The first mile is the last differentiator retailers have over AI

31 mins

CES

Designed for connection - how brands are turning CES into a live buyer journey

Tech

show all

Artificial Intelligence

ChatGPT is about to get ads. Will this next phase of AI monetization make or break trust?

Artificial Intelligence

Conversational AI will force a rethink of how search is monetized

Artificial Intelligence

As AI goes from feature to infrastructure, data becomes the new ROI

Artificial Intelligence

What the agentic web means for B2B marketers

Adtech

How entertainment is becoming a ‘connected, intelligent ecosystem’ for commerce media

Artificial Intelligence

Dr Mark Maybury grew up with sci-fi robots. Now he’s building AI for defense

Artificial Intelligence

How agentic AI is becoming retail’s make-or-break battleground

Artificial Intelligence

Gen AI licensing, server-side tracking & more: The AI and tech trends shaping 2026

Open Mic

show all

Experts share their insights on our fast-changing industry.

Veridooh

How independent verification can support brands navigating the LHF ban

This month marks a big moment for UK advertising. As of January 5, the less healthy food (LHF) restrictions moved from a voluntary agreement to formal legal enforcement. Veridooh’s global president, Nick Parker, looks into this big shift in the regulatory landscape that will shape the media mix, as advertisers look for compliant ways to reach audiences, including out-of-home (OOH) environments.

Nick Parker

Global President, Veridooh

IAB UK

Data v signals

IAB UK

One on one: Netflix’s Ed Couchman

Radish

Has your ABM been optimized into irrelevance?

OAAA

OOH is the human medium. Why that matters in 2026

The Future Laboratory

Why brand language matters more in an age of content fatigue

Inviqa

Winning strategies for commerce in a low-growth market

Mediaocean

A visual history of Mediaocean through M&A

The Drum Recommends

show all

Read these insights from agencies recommended by The Drum.

Artificial Intelligence

Conversational AI will force a rethink of how search is monetized

Conversational AI is changing how people search, evaluate information, and move through digital journeys, says Matt Shenton of Croud. These interactions don’t behave like traditional queries, and raise new questions about how search can be monetized.

Matt Shenton

Director of biddable media, Croud

Artificial Intelligence

What the agentic web means for B2B marketers

Brand Strategy

What it takes to be a CMO in 2026 (spoiler: it’s complicated)