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Surveys built on Sawtooth help...
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See why the world's leading experts trust Sawtooth to support their research.
A survey platform that makes complex research easier
Trustworthy research requires trusted tools that:
Statistically speaking, this is a smarter way to work
Explore our products and services that help you move from idea to insight
Discover
Turning newbs to pros and pros to super heroes, Discover delivers big.
Professional-grade surveys and analytics without needing a PhD, right in your browser.
Learn moreLighthouse Studio
Full customization. Total control.
The "Yeah, it can do that" survey platform for the most sophisticated research needs.
Learn morePanel
Reach the right people at the right time.
Gain access to over 200 million verified respondents worldwide.
Learn moreConsulting
We handle the analytics, you deliver the results.
Get choice modeling and segmentation analysis from the people who literally wrote the book on conjoint and MaxDiff.
Learn moreThe secret sauce? Scientific rigor, baked right in
We take a methodologies-first approach to protect you from bad data that drives bad decisions.
Conjoint analysis: optimize features and pricing
Conjoint analysis answers the questions that keep product managers up at night—which features actually matter, how should we price this, and will customers choose us over the competition?
Learn about conjointMaxDiff analysis: prioritize with precision
MaxDiff (best-worst scaling) measures what people actually prefer—product features, messaging, brands, or anything on a list—by showing small groups of items and asking them to pick the best and worst.
Learn about MaxDiffAll your basic survey software needs
With a clean and simple interface, you can intuitively set up your entire survey with ease.
Quickly add all your standard survey building elements such as multiple choice, grids, and open-ends; plus add powerful skip logic that can handle even the most complex survey branching scenarios.
Multiple choice
(single & multi select)
Dropdown
Open-end
(single & multi line)
AI follow-up
Grid
(single & multi select)
Specialty grids
(numeric & bipolar)
Numeric
Ranking
Constant sum
Skip logic
Quotas
Variable logic
Text & graphics
Survey endings
Customer stories
Real research, real results
Driving Success with Sawtooth Software at Google NBU
predicted market share matched actual results within 2%
Maximizing Player Insights with MaxDiff Methodology at Blizzard Entertainment
Microsoft Streamlines Product Portfolio and Enhances Customer Satisfaction
reduction in product line
P&G Optimizes Product Messaging and Packaging Design with Sawtooth Software
When you need help, you get experts
— not ticket numbers
Experienced researchers who speak your language
Whether you're designing a study, interpreting utilities, or troubleshooting logic, you'll get fast, thoughtful help from people who've been there.
The support team was always quick to respond and went above and beyond to help me—whether it was answering technical questions, explaining complex mathematical details, or providing tailored recommendations for my project. Absolutely recommended!— Lead researcher, consulting firm