One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, & owning errors.
https://searchengineland.com/the-url-mistake-that-killed-black-frid...

A Google Ads bug is causing the option to add account notes to disappear for some advertisers, complicating change tracking and documentation.
https://searchengineland.com/google-ads-bug-removes-notes-option-fo...

A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a workaround.
https://searchengineland.com/google-ads-bug-blocks-edits-to-perform...

TikTok’s new U.S.-controlled joint venture could determine whether the app survives in America and reshape how foreign-owned tech is regulated.
https://searchengineland.com/tiktok-launches-u-s-controlled-joint-v...

Marie Haynes analyzes DOJ trial documents that reveal how Google’s proprietary freshness signals, spam annotations, and user data power its ranking systems. The post User Data Is Important In Google Search, Per Liz Reid’s DOJ Filing appeare?
https://www.searchenginejournal.com/user-data-is-important-in-googl...

This week’s SEO Pulse breaks down how Gmail-powered AI answers, crawler access decisions, and free subdomains are shaping who gets surfaced in search. The post SEO Pulse: Google’s AI Mode Gets Personal, AI Bots Blocked, Domains Matter in Se?
https://www.searchenginejournal.com/seo-pulse-googles-ai-mode-gets-...

Prompts describe tasks. Rubrics define rules. Here’s how rubric-based prompting reduces hallucinations in search and content workflows.
https://searchengineland.com/ai-prompting-rubrics-467813

This week, we covered the doubly heated Google Search ranking volatility, but nothing was confirmed by Google. OpenAI will soon test ads in ChatGPT responses and they will charge on an impression basis...
https://www.seroundtable.com/video-01-23-2026-40804.html

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.
https://searchengineland.com/agentic-ai-and-vibe-coding-the-next-ev...

As expected, but sooner than I thought, Google has brought Personal Intelligence to Google Search within AI Mode. This first launched last week in the Gemini app and is now rolling out to Google AI Pro and Ultra subscribers in English in t?
https://www.seroundtable.com/personal-intelligence-google-ai-mode-4...

Google will sometimes fall back to showing featured snippets when it is unable to generate AI Overviews for a query. And when that happens, it sometimes looks like an AI Overview, but it is not an AI Overview, it is a featured snippet.
https://www.seroundtable.com/google-featured-snippets-ai-overviews-...

Google Ads currently has a bug where if you try to edit your asset groups within your Performance Max campaigns in the web user interface, it simply won't work. Google is reportedly aware of the issue and is telling advertisers to use Googl?
https://www.seroundtable.com/google-ads-pmax-asset-group-editing-bu...

Key Reddit communities that professionals use to stay informed, ask smarter questions, and learn from peers across industries. The post 45 Best Subreddits For Marketing & SEO Professionals appeared first on Search Engine Journal.
https://www.searchenginejournal.com/45-best-subreddits-for-marketin...

Google's Gemini may be rolling out new local results, it may be new, I am not sure. But the details it shows may give you insight into how Google understands and interprets your business. Gemini gives new headlines and sections about your b?
https://www.seroundtable.com/google-gemini-local-results-40741.html

For the past year or so, I've seen a growing number of complaints about Google Ads accounts being hijacked. It seems to be getting worse, even after we covered the Google Ads account hijacks last November. So how do you reduce the chances o?
https://www.seroundtable.com/google-ads-hijack-security-40732.html

Follow this on-page SEO checklist to optimize your titles, content, URLs, internal links, and more.
https://www.semrush.com/blog/on-page-seo-checklist/

BuddyPress WordPress vulnerability enables unauthenticated attackers to execute arbitrary shortcodes The post BuddyPress WordPress Vulnerability May Impact Up To 100,000 Sites appeared first on Search Engine Journal.
https://www.searchenginejournal.com/buddypress-wordpress-vulnerabil...

TikTok's US spinoff to Oracle, Silver Lake, and MGX has closed after a White House official said the US and China finalized the deal. The post TikTok US Deal Closes After Years Of Regulatory Uncertainty appeared first on Search Engine Jour?
https://www.searchenginejournal.com/tiktok-us-deal-closes-after-yea...

Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less relevant traffic.
https://searchengineland.com/google-forced-syndication-would-perman...

Remember when Google Gmail caught so much grief for reading your inbox? Well, here we go again for the AI…
https://www.searchengineworld.com/googles-personal-intelligence-ai-...

Elizabeth Reid’s affidavit warns that court-ordered data sharing would expose Google's IP, invite spam abuse, and put user privacy at risk.
https://searchengineland.com/google-elizabeth-reid-affidavit-antitr...

Google’s Campaign Mix Experiments beta lets you test multiple campaign types and budgets together to find what works best.
https://searchengineland.com/google-adds-cross-campaign-testing-wit...

Google’s Demand Gen updates make video ads more shoppable and measurable across YouTube and Google.
https://searchengineland.com/googles-demand-gen-gets-more-shoppable...

10Web Photo Gallery plugin vulnerability enables unauthenticated attackers to delete image comments. The post 10Web WordPress Photo Gallery Plugin Vulnerability appeared first on Search Engine Journal.
https://www.searchenginejournal.com/10web-wordpress-photo-gallery-p...

Google's Personal Intelligence connects Gmail and Google Photos to AI Mode, delivering personalized responses for AI Pro and Ultra subscribers. The post Google Launches Personal Intelligence In AI Mode appeared first on Search Engine Journa?
https://www.searchenginejournal.com/google-launches-personal-intell...

This is opt in via a Labs experiment and is rolling out over the next few days to AI Pro and Ultra subscribers in the U.S.
https://searchengineland.com/google-brings-personal-intelligence-to...

Microsoft explains what matters for AEO and GEO and details three strategies that influence AI recommendations. The post A Breakdown Of Microsoft’s Guide To AEO & GEO appeared first on Search Engine Journal.
https://www.searchenginejournal.com/a-breakdown-of-microsofts-guide...

AI search sentiment is positive, but consistency isn’t. Data shows why volatility – not acronyms – is the real risk.
https://searchengineland.com/seo-thought-leaders-geo-debate-researc...

A new paper tests how LLMs select content, and Duane Forrester translates the findings into a practical framework you can validate yourself. The post When Platforms Say ‘Don’t Optimize,’ Smart Teams Run Experiments appeared first on Search?
https://www.searchenginejournal.com/when-platforms-say-dont-optimiz...

A landing page is a webpage designed to drive a specific action. Learn how to create one.
https://www.semrush.com/blog/what-is-a-landing-page/

Five things that any business can do to increase authoritativeness and earn more links The post Five Things To Do That Will Increase Authoritativeness And Earn Links appeared first on Search Engine Journal.
https://www.searchenginejournal.com/five-things-to-do-that-will-inc...

A survey of 4,000+ CEOs from 95 countries finds 56% haven't seen revenue or cost benefits from AI. The post 56% Of CEOs Report No Revenue Gains From AI: PwC Survey appeared first on Search Engine Journal.
https://www.searchenginejournal.com/56-of-ceos-report-no-revenue-ga...

AI Overviews are reshaping organic attribution. Learn which metrics matter now and how to clearly communicate SEO impact to stakeholders.
https://searchengineland.com/explain-flat-traffic-seo-467757

This week's Ask a PPC reframes the AI conversation around responsibility, showing why strategy, data integrity, and human judgment now define PPC success. The post Ask A PPC: What Is The PPC Manager’s Role In The AI Era? appeared first on S?
https://www.searchenginejournal.com/ask-a-ppc-what-is-ppc-managers-...

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth.
https://searchengineland.com/why-demand-gen-works-best-alongside-pe...

Google Ads has posted new call and messaging ads terms that advertisers need to agree to in order to use those ad products. Anthony Higman posted about it on X and said, "There are some important new updates here."
https://www.seroundtable.com/google-ads-new-call-and-messaging-ads-...

Shopify's Harvey Finkelstein said agentic shopping surfaces products because they fit the user, not because brands can buy visibility. The post Shopify Shares More Details On Universal Commerce Protocol (UCP) appeared first on Search Engine?
https://www.searchenginejournal.com/shopify-shares-more-details-on-...

Apple will reportedly release two new Siri versions, one this year with iOS 26.4 and one next year with iOS 27. Plus, Apple may release an AI pin wearable device in 2027.
https://www.seroundtable.com/apple-new-siri-releases-ios-26-4-ios-2...

As you know, OpenAI will soon show ads on ChatGPT, but now we are hearing that those ads will be charged on a pay-per-view, impression-based model, not a click-based, cost-per-click model.
https://www.seroundtable.com/openai-chatgpt-ads-impressions-not-cli...

A few weeks ago, we covered how damaging the Google Search results were for recipe publishers and bloggers. It was nicknamed Frankenstein recipes because it would take pieces of these recipes from bloggers, mash them together and ruin them?
https://www.seroundtable.com/google-search-recipe-results-publisher...