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Nessen Company
Unique is Performant
NessenCompany is an agile studio creating brands at the intersection of intelligence and pleasure.
Our Work Our Thinking
Original
Vita Coco
2019
Packaging System
Tom's of Maine
2020
American Sparkling
Not Beer
2024
Daily
Huey Suncare
2023
Brand
Eight Sleep
2019
Salad Kits
Arte
2023
Greens
Bowery Farming
2021
Juice
Vita Coco
2023
Original
Johnny Cakes
2024
Sparling
Ever & Ever
2019
Natural Energy
Runa
2019
Update
Website Relaunch
Update
New Team And Expanded Capabilities
Update
CoinMarketCap Visual Identity
Update
Website Relaunch
Update
New Team And Expanded Capabilities
Update
CoinMarketCap Visual Identity
All
Packaging
Branding
See More
Belief System
NO. 1
Unique Is Performant
NO. 2
The Utility Of Simplicity
NO. 3
New Forms & Methods
NO. 1
Unique Is Performant
NO. 2
The Utility Of Simplicity
NO. 3
New Forms & Methods
No. 1 — Unique Is Performant
The Von Restorf effect describes how homogenous stimuli is ignored, and the Ehrenberg-Bass Institute has found homogenous branding is ignored as well. Sticking out equals memorable equals brand equity. So playing it safe is the riskiest thing you could do.
No. 2 — The Utlity Of Simplicity
The real art of branding is making a nickel’s worth of work look like a dollar. It’s a productivity tool. With learnings from two-decades of in-market brands, we optimize for usability by client teams. Simple works in practice. Complexity encourages misuse.
No. 3 — New Forms & Methods
Most brand guidelines are based on 1960’s graphic standard manuals and so are basically useless in 2024. We rethought the traditional process and built bespoke design tools so we’re more productive and our brands are always digital-first.
I want to believe
I want to believe
I want to believe
I want to believe
I want to believe
I want to believe
I want to believe
I want to believe
I want to believe
I want to believe
We want to build a brand that could only be yours.
Between lifting the barrier to entry for D2C brands or unfettered access to know-how, the internet has mainstreamed branding. Its importance isn’t even debatable now. But the internet has also quietly been training us to make worse brands. The guiding hand of the algorithm is surfacing the same self-reinforcing popular looks and that’s narrowed our vision of what brand could be. Our clients are now showing up with the same handful of reference images for brands that should have nothing in common. This is a self-imposed illusion of choice and the data we have on design shows that it isn’t going to work for them. Only unique works. The most fundamental part of our practice is to achieve the same strategic goals with unexpected references and unheard voices. Open the aperature. If you make obvious choices, don’t expect extraordinary outcomes.
Let's Chat
For
Startups Ready To Scale
For
Global Leaders
For
Technology
For
Beauty And Wellness
For
A New Vision
For
Challengers Ready To Challenge
For
Established Brands
For
CPG And Beverage
For
Startups Ready To Scale
For
Global Leaders
For
Technology
For
Beauty And Wellness
For
A New Vision
For
Challengers Ready To Challenge
For
Established Brands
For
CPG And Beverage
New Brand Methods
Some off our studio’s unique approaches
to brand development.
Accelerated alignment on visual ID
with a collaborative brand synthesizer.
Infinite on-brand and compliant re-writes
with custom brand voice GPTs
Guided strategic content creation
with a deck of bespoke writing prompts
Team
Capabilities
- Brand Strategy
- Positioning
- Naming
- Brand Marks
- Visual Identity
- Design Sprints
- Packaging
- Tone of Voice
- Brand Voice GPTs
- Content Strategy
- Executive Comns
- User Experience
- Web Design
- Product Design
Phillip Nessen
Creative Director & Design
Brandon Carter
Voice & Content Partner
Melinda Welch
Strategy Partner
Newsletter
Sign up to be notified about new work and the development of new brand methods and resources.
Studio
201 Clinton Ave #9A
Brooklyn, NY 11205
(646)346-9739
Brooklyn, NY 11205
(646)346-9739
Capabilities
Brand Strategy
Positioning
Naming
Design Sprints
Visual ID
Packaging
Tone Of Voice
Brand voice GPTs
Content Strategy
Executive Comns
User Experience
Web Design
Positioning
Naming
Design Sprints
Visual ID
Packaging
Tone Of Voice
Brand voice GPTs
Content Strategy
Executive Comns
User Experience
Web Design
Selected Clients
Arte
Bite Brands
Bowery Farms
Brutine
CoinMarketCap
Colgate Palmolive
Diageo
Eight Sleep
Ever & Ever
Facebook
Fevo
Fi
Google
Hello Oral Care
Help Remedies
Huey Suncare
Kiva
New York Times
Over Easy
Plus Edibles
Quest Nutrition
Runa
Samsung
Spotify
Sullivan Street Bakery
Vita Coco
Bite Brands
Bowery Farms
Brutine
CoinMarketCap
Colgate Palmolive
Diageo
Eight Sleep
Ever & Ever
Fevo
Fi
Hello Oral Care
Help Remedies
Huey Suncare
Kiva
New York Times
Over Easy
Plus Edibles
Quest Nutrition
Runa
Samsung
Spotify
Sullivan Street Bakery
Vita Coco
Recognition
American Illustration
Art Directors Club
Cannes Lions
Communication Arts
Dieline Awards
Webby Awards
Art Directors Club
Cannes Lions
Communication Arts
Dieline Awards
Webby Awards
Publications
AdAge
AIGA Eye On Design
Brand New
Communication Arts
Creative Boom
The Dieline
Fast Company
First Things First!
It’s Nice That
AIGA Eye On Design
Brand New
Communication Arts
Creative Boom
The Dieline
Fast Company
First Things First!
It’s Nice That
All Rights Reserved
By Respective Owners.
©2023
By Respective Owners.
©2023
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