Tile

The AirTag remains a prominent player in the item tracker market, known for its small, round disc design that integrates seamlessly with Apple's Find My app. However, it's worth noting that Apple wasn't the pioneer in this technology; Tile has been a forerunner in Bluetooth item trackers for over a decade, maintaining its status as AirTag's primary competitor even today. While both AirTag...

The United States Justice Department is in the early stages of crafting an antitrust complaint against Apple, reports Politico. A source that spoke to the site described the lawsuit as "potential," indicating that the DOJ's plans are not yet finalized. Prosecutors within the DOJ are said to be "assembling the pieces" for a lawsuit that could be filed by the end of the year, but the decision...

Location tracking service Life360 has been selling the precise location data of tens of millions of its users, according to a new report shared by The Markup. Life360 bills itself as a "family safety platform" app that is meant to allow family members to keep tabs on one another with tracking software that's installed on smartphones, and there are both Android and iPhone apps. The...

Tile, known for its range of Bluetooth-based tracking accessories that compete with the AirTag, is being acquired by location tracking service Life360, Tile announced today. Tile will continue to be operated as a standalone brand under Tile CEO CJ Prober, but Tile says that when the acquisition is completed, it will be able to leverage Life360's 33 million smartphone users to grow Tile's...

Tile, a company that makes Bluetooth-based item trackers that compete with Apple's AirTags, today introduced a refreshed lineup of devices and new features that make it easier for users to locate lost items. The Tile Pro, Tile's most robust tracker with a 400 foot Bluetooth range, has been updated with a new key fob look. Tile says that the Pro is designed to attach to keys right out of the...

Earlier last month, Spotify, Tile, and Match (owner of Tinder), testified at an app store antitrust hearing spearheaded by the U.S. Senate. During the hearing, Spotify called Apple's App Store "an abusive power grab," while Tile said Apple uses its platform to "unfairly limit competition for its products." Now, in response to their testimonies, Apple's vice president and chief compliance...

Amazon today announced that it is teaming up with Tile to add Amazon Sidewalk integration to Tile's Bluetooth trackers. Amazon Sidewalk, for those unfamiliar, is a network of Amazon Bluetooth devices that's designed to improve the connectivity of devices like the Ring and Amazon Echo. Tile will now be joining Amazon Sidewalk, and through this integration, Amazon Echo and Ring devices will be ...

Just hours after Apple unveiled its long-awaited AirTag, Tile CEO CJ Prober released a statement expressing his concerns about competition in the item tracking arena. As relayed by TechCrunch, Prober said that while Tile welcomes "fair competition," the company is "skeptical" about Apple's aims, given its "history of using platform advantage to unfairly limit competition." Tile plans to...

Tile is poised to compete with Apple's long-rumored AirTags and is planning to introduce an upgraded series of item trackers that include an ultra wideband (UWB) chip for more precise tracking. Tile concept art for UWB tracker, via TechCrunch Apple's AirTags are rumored to include the U1 ultra wideband chip that has been added into the iPhone 11 and ‌iPhone‌ 12 models. Apple's U1 AirTags will ...

A range of companies, including Epic Games, Spotify, and Tile, have formed a new organization called the "Coalition for App Fairness," in an effort to highlight developer issues with Apple. The organization describes itself as "an independent nonprofit organization founded by industry-leading companies to advocate for freedom of choice and fair competition across the app ecosystem." The...

As rumors about Apple's AirTags ramp up, AirTag competitor Tile is planning to launch a new "Premium Protect" service that will provide up to $1,000 to reimburse customers who subscribe for their lost items. Tile already has a premium plan that provides Smart Alerts when an item is left behind, free replacement batteries each year, and 30-day location history, but the $30 subscription...

Bluetooth accessory maker Tile has written to the European Union accusing Apple of abuse of power and of illegally favoring its own products. According to a report by Financial Times, in a letter sent on Tuesday to the European Commissioner for Competition, the accessory maker said that Apple is making it harder for users to use Tile products on iPhone because it has its own rival Find My...

Apple's anticompetitive behaviors have gotten worse over the course of the last few months rather than better, Tile claimed in a congressional panel today, reports Reuters. Executives from Tile, PopSockets, Sonos, and Basecamp in January testified in front of a congressional hearing in an ongoing antitrust inquiry launched by the U.S. government against tech companies like Amazon, Apple, and ...

Executives from PopSockets, Sonos, Basecamp, and Tile are attending a congressional hearing today to testify in an ongoing antitrust inquiry involving major tech companies like Amazon, Apple, Google, and Facebook, reports The Washington Post. The smaller companies are aiming to provide evidence that the tech giants have become too big and have practices in place that stifle competition and...

Amid rumors that Apple is developing a Tile-like accessory that will help users keep track of their personal belongings, Tile today announced a new smart tracker called the Sticker, along with an updated Tile Slim. About the size of a quarter, the Tile Sticker is the company's smallest tracker to date, and features waterproofing and a 3M adhesive backing for attaching it to most metal and...

A few months ago, 9to5Mac's Guilherme Rambo reported that Apple is working on a new Tile-like item tracker accessory for tracking the location of belongings through the new merged Find My app. The report said the "tag" would be paired to a user's iCloud account and rely on proximity to an iPhone. Tile next to placeholder image for Apple's item tracker in iOS 13 via 9to5Mac Like the Tile,...

Apple is developing a new app that combines Find My iPhone and Find My Friends into a single package, according to 9to5Mac's Guilherme Rambo. The report cites sources familiar with ongoing testing of the app. In addition to existing Find My iPhone features like Lost Mode and the ability to remotely erase a device, the report claims the new unified app includes a new "find network" feature...

Tile, known for its range of Bluetooth trackers for finding lost items, today announced partnerships with several major Bluetooth companies that will see the integration of Tile technology onto Bluetooth chips. Product manufacturers who are interested in using Tile's tracking functionality for various Bluetooth-enabled products will be able to integrate it during production. "Through BLE...

Tile, known for its range of battery-powered Bluetooth-enabled tags for tracking various items, today announced the launch of upgraded Tile Mate and Tile Pro accessories. The new Tile Mate and Tile Pro feature a longer range, louder volumes when pinging them from an iPhone, and, for the first time, batteries that can be replaced. Previous Tile versions have not had user-replaceable...

Tile today announced a few new partnerships with companies that will integrate its Bluetooth item-tracking technology into consumer products, including Bose's existing line of SoundSport Wireless and QuietControl 30 headphones. In addition to Bose, partnerships for the new "Tile Platform" also include Samsonite luggage, Boosted Boards, and Propeller Health's inhalers. The Bose partnership will ...

Tile today released two new Bluetooth lost-and-found trackers, Tile Sport and Tile Style, which together make up the new Tile Pro Series. Tile Sport and Tile Style feature a Bluetooth range of up to 200 feet, double that of the previous Tile Mate and Tile Slim. They're also twice as loud, with new silent, normal, and loud volume options in the updated Tile app for iPhone, iPad, and Apple...