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Design that makes companies grow, innovate and make their mark.
helloMuller creates lasting cultural impact for entertainment giants, pop culture icons, startups and storytellers: Designing Fiction & Branding Stories.
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Featured projects.
Supervive
Pure Rush!
Visual identity, marketing design, guidelines
Working closely with marketing agency Summoner, a marketing identity was developed for the game Supervive, capturing the kinetic energy of the gameplay, encapsulated in the Pure Rush concept — taking the brand assets from the game and bringing the action and excitement to life through visual design enabling players to feel the rush as the game launches.


The World To Come
Relaunching Marvel Knights.
Visual identity, publication design, typography, design system, packaging
The future of the Marvel Universe brings back the legendary Marvel Knights imprint with THE WORLD TO COME. Setting apart the series and the imprint a strong type-focussed visual expression was developed that eschews the traditional comic cover approach with a contemporary design language rooted in current affairs reporting and newspaper editorial through a pop culture lens.


Drifter: Omnia
The acclaimed sci-fi epic rebuilt as a single designed object
Publication design, typography, packaging
DRIFTER: OMNIA is the definitive edition of the acclaimed sci-fi graphic novel Drifter—created by Iván Brandon & Nic Klein. Originally published and collected by Image Comics; the OMNIA format collects the full story in an oversized 500 page slipcased hardcover with spot gloss, fluorescent inks and die cut finishes.
Redesigned and rebuilt from the ground up and evolving the original series design and identity, DRIFTER: OMNIA is an oversized print object that reaches for the stars.


X-Men
Marvel Entertainment
Logo design, visual identity, design system, typography, publication design.
When Marvel initiated an ambitious relaunch of their X-Men franchise in 2019, they required a new creative direction that touched on every aspect of the line, signalling a new Dawn of X.
Building on a new “X” brand mark a comprehensive publication program was developed that included bespoke typography, logos, book and cover design—resulting in increased brand awareness and engagement through a unified brand system built in the language of X. People have the tattoos to prove it.


Top Gear
The Cog in the machine
Visual identity, typography, brand toolkit
Refreshing the brand for one the most beloved TV programmes in the world was a feat of precision engineering. A finely retuned word mark and new monogram take pole position in a new identity system that heroes a new, optimised, iconic cog — giving Top Gear-heads a modern and future-forward brand that goes from 0-100 across all touch points.


Butterfly
Caddis
Logo design
Logo design concepts for spy organisation Caddis — commissioned by Boom! Studios for the hit Amazon Prime show Butterfly starring Daniel Dae Kim, based on the comics by Arash Amel, Marguerite Bennet and Antonio Fuso.


IHC
Connecting Culture.
Logo design, visual identity, design system, presentation design.
A dynamic and future-proof visual identity for creative agency & content studio IHEARTCOMIX (IHC). With roots in music, pop and visual culture the company is known for staging immersive events and creating original IP — from film activations to fan-favourite Amazon programming. Evolving their brand, the new identity reflects the fun, excitement and engagement they bring to fans.
(Motion graphics by Vandivision.)

The One Hand and The Six Fingers
Two sides telling one story
Logo design, visual identity and publication design.
Publication design for the award-winning futuristic crime thriller(s) The One Hand by creators Ram V and Laurence Campbell, and The Six Fingers by creators Dan Watters and Sumit Kumar. Both series are mirrored narratives and interpretations of the same story, each told from the protagonist & antagonist point of view and connected through a shared design language built on a system of cyphers and a glyph grid designed to bind both storylines together.


Skyrim 10th Anniversary
Celebrating a gaming icon
Logo design, guidelines, SKU pack art.
The biggest game in the Elder Scrolls franchise celebrates its 10th anniversary—and to mark this milestone a new definitive edition of the game was released alongside other anniversary initiatives. This called for a bespoke treatment of the iconic Dragon Mark, identity guidelines—and game packaging that celebrates the Skyrim legacy and the millions of fans worldwide.


Hivemind
Making a mark in Hollywood.
Hivemind Content, Inc.
Logo and visual identity for Hivemind, the entertainment company behind The Witcher franchise (Netflix), and The Expanse (Amazon). With adaptation in mind, the bold and iconic identity effortlessly moves from Twitter avatar to IMAX screen—stamping a unique mark on their work.


Identities
Logos, symbols, mastheads and graphic marks
Logo design.
A selection of logos, mastheads and graphic marks for clients in publishing, film, technology and entertainment: Marvel Entertainment, DC Comics, Sony Pictures, WIRED, Google, Image Comics, Valiant Publishing, Darren Aronofsky, Tori Amos, Ashley Wood, et al.






From startups to entertainment giants, tech pioneers, pop culture icons and the spaces in-between, helloMuller helps companies grow, innovate and make their mark.
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