Save 30-40%

Riding a world-class bike should be more accessible to everyone. That’s why we sell direct-to-consumer. How does that benefit you? You get a world-class bike while saving an average of 30-40% off compared to most other brands. Why spend more?

Spend and save where you want.

Spend and save where you want. Pick and choose what components and upgrades you’d like on your bike. We believe you know what you like, and if you have questions, we’re just a phone call away.

Ride with confidence

We believe that owning and riding a bike should be an enjoyable and worry-free experience. That’s why we offer the best lifetime warranty in the industry, covering any and all defects in materials or workmanship of the frame. Enjoy your ride with total peace of mind knowing that your bicycle is backed by our comprehensive Lifetime Warranty. No matter what happens to your bike, we will offer multiple options to get you back out riding.
Learn more about our Lifetime Warranty here.

Industry Leading Support Staff

Our industry leading 4.9 star team of experts are here to help guide you to the perfect bike. Part of selling direct-to-consumer also means that we get to know you personally. Each order, whether online or in-person, is reviewed by our team and we talk with you directly. And if you ever need anything else, you always have a human to talk to just a phone call, text, or email away.

Exceptional > Acceptable

Our mission statement is to create exceptional experiences, one rider at a time. We don’t settle for adequate or acceptable, exceptional is our goal.

Ride it on your own roads and trails

Don’t just take our word for it, the glowing reviews from the media, or the 4.9 star reviews from customers around the world. We’re so confident you will love your Ari bike that we want you to try it on your own roads and trails for 30 days. If you don’t love it, you can return it.

Learn more about our 30-Day Love it or Return it Guarantee here.

Virtual Purchase + Outdoor Experience

We get it, buying a bike online is unique. That’s why we give you 30 days to put your bike through the paces. With a custom built bike based on you and your riding style, we guarantee you’ll love your new bike!

Less time tuning, more time riding.

You’ve got enough on your plate, don’t worry about the headaches of building and tuning your bike from scratch or having to take it to a shop before you can ride it. Each Ari is tuned and test ridden before delivery, so basic assembly only takes a few minutes out of the box and you can start riding ASAP.

Custom to you, the rider.

Ever had a bike custom setup for you? It makes all the difference. Our virtual setup system, the Ari Custom Setup, gives you the best possible ride experience. It takes into account everything from your body measurements and riding style, all the way down to individual nuances and preferences. Oh, and it’s complimentary - part of the Ari Experience.

Learn more about the Ari Custom Setup here.

Every rider is a little different. Your bike should be too.

When you’re on your ride, it’s just you and the machine. It’s important that your bike fits you perfectly. Here at Ari, we build every bike with the rider in mind. That means every bike is a little different - custom fit to you, the rider.

Ride Now, Pay Later

We all ride bikes for different reasons. Health benefits, social circles, connecting to nature, mental clarity. ‘Now’ is all we have. Why postpone those benefits any longer? Through Bread Pay, we offer a quick and easy way to apply for financing so you can get your dream bike sooner.
*Checking your financing offers does not effect your credit score.