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CULT FAVES
CYCLING
TRIATHLON
SWIM
RUN
SKIMO
FITNESS + YOGA
BDLAB SPORTSWEAR
GIFT CARDS
CASUAL + HATS + ACCESSORIES
DO EPIC SHIT
FLORALTOPIA
GARDEN PARTY
GINKGO
I LOVE PINK !
I ONLY WEAR BLACK
KRISTIN'S PICKS
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ENDURANCE —
SPORTSWEAR —
RETURNS —
SALE —
THE BETTY DIARIES

Betty is officially in winter prep mode for our product relaunch—aka the big glow-up. We’re rolling out 46 new products across 10 collections, and yeah… it’s kind of a big deal. What’s new? Consistent sizing across cycling, triathlon, and run apparel, updated fits, premium Italian UPF fabrics, refined design details, and—because we know you—more pockets. Train hard. Style harder.

new. things.

Pretty Fast LTD Dad Cap Green

Pretty Fast LTD Dad Cap Green

$49.99
Pretty Fast LTD Dad Cap Indigo

Pretty Fast LTD Dad Cap Indigo

$49.99
Betty Runner Girl LTD Dad Cap Grey

Betty Runner Girl LTD Dad Cap Grey

$49.99
Betty Runner Girl LTD Dad Cap Pink

Betty Runner Girl LTD Dad Cap Pink

$49.99
PR Canvas Tote Bag

PR Canvas Tote Bag

$29.99
Signature Flask 250

Signature Flask 250

$9.99
Signature Flask 500

Signature Flask 500

$12.99

shop modern sportswear

elevated style. all day long.

shop modern sportswear

BDlab Sportswear is premium apparel that blurs the lines between work, working out + all the moments in between. A modern capsule wardrobe thoughtfully built with recycled fabrics, beautifully crafted in NYC. Timeless silhouettes that flatter + serve as a foundation in every womens closet. Pair with items you already own and up your daily style.

what we wear when we're not sweating.

BDlab Quilted Bomber Jacket

BDlab Quilted Bomber Jacket

$399.99
BDlab High-Waisted Flared Trouser Legging

BDlab High-Waisted Flared Trouser Legging

$139.99
BDlab Long Sleeve Softest Crewneck Tee Lilac

BDlab Long Sleeve Softest Crewneck Tee Lilac

$99.99
BDlab Pullover Hoodie

BDlab Pullover Hoodie

$169.99
BDlab High-Waisted Sporty Cargo Pant Faded Army

BDlab High-Waisted Sporty Cargo Pant Faded Army

$169.99
BDlab Pull-On Pencil Skirt

BDlab Pull-On Pencil Skirt

$99.99
BDlab Soft Ribbed Racerback Tank Caramel

BDlab Soft Ribbed Racerback Tank Caramel

$79.99
BDlab High-Waisted Sporty Short Faded Army

BDlab High-Waisted Sporty Short Faded Army

$119.99
BDlab Soft Ribbed Racerback Tank Lilac

BDlab Soft Ribbed Racerback Tank Lilac

$79.99
BDlab High-Waisted Sporty Short Black

BDlab High-Waisted Sporty Short Black

$119.99
BDlab Soft Ribbed Racerback Tank Black

BDlab Soft Ribbed Racerback Tank Black

$79.99
BDlab Soft Second Skin Bralette Lilac

BDlab Soft Second Skin Bralette Lilac

$69.99
BDlab Soft Second Skin Underwear Brief Lilac

BDlab Soft Second Skin Underwear Brief Lilac

$69.99
BDlab Long Sleeve Softest Crewneck Tee Black

BDlab Long Sleeve Softest Crewneck Tee Black

$99.99
BDlab High-Waisted Sporty Cargo Pant Black

BDlab High-Waisted Sporty Cargo Pant Black

$169.99
BDlab Soft Second Skin Bralette Black

BDlab Soft Second Skin Bralette Black

$69.99
BDlab Soft Second Skin Underwear Brief Black

BDlab Soft Second Skin Underwear Brief Black

$69.99
BDlab Daily Pocket Legging Lilac

BDlab Daily Pocket Legging Lilac

$109.99
BDlab Cross Back Medium Support Sports Bra Lilac

BDlab Cross Back Medium Support Sports Bra Lilac

$99.99
BDlab Cross Back Medium Support Sports Bra Black

BDlab Cross Back Medium Support Sports Bra Black

$99.99

shop by collection.

CYCLING
TRIATHLON
SWIM

FITNESS + YOGA
RUN
SPORTSWEAR

read betty's latest diary entries.

Read more: THE BETTY SQUAD RACING TEAM FEATURED ON SLOWTWITCH

THE BETTY SQUAD RACING TEAM FEATURED ON SLOWTWITCH

October 15, 2025

Back from the Big Island and special thanks to Slowtwitch for featuring the Betty Squad Racing Team. Read the full story here.

Read more
Read more: KRISTIN CHATS ALL THINGS DESIGN ON THE CULTURE EDIT PODCAST

KRISTIN CHATS ALL THINGS DESIGN ON THE CULTURE EDIT PODCAST

August 12, 2025

Read more
Read more: BETTY DESIGNS FEATURED IN THE PARK RECORD.

BETTY DESIGNS FEATURED IN THE PARK RECORD.

August 11, 2025

Read more

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Get in touch: Need a size consultation? Have product feedback or need to check on an order status? Want to brag + share a photo of yourself kicking butt in Betty? We love hearing from you. brandbettyinc [at] gmail.com

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new. things.

elevated style. all day long.

what we wear when we're not sweating.

shop by collection.

read betty's latest diary entries.

THE BETTY SQUAD RACING TEAM FEATURED ON SLOWTWITCH

KRISTIN CHATS ALL THINGS DESIGN ON THE CULTURE EDIT PODCAST

BETTY DESIGNS FEATURED IN THE PARK RECORD.

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