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Get credit toward iPhone 17, iPhone Air, or iPhone 17 Pro when you trade in an eligible smartphone.Get credit toward iPhone 17, iPhone Air, or iPhone 17 Pro when you trade in an eligible smartphone.* Shop iPhoneGet credit when you trade in your current smartphoneGet credit toward iPhone 17, iPhone Air, or iPhone 17 Pro when you trade in an eligible smartphone.* Learn more about trade-in
iPhone
Explore the lineup.
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New iPhone 17 Pro iPhone 17 Pro
- Cosmic Orange
- Deep Blue
- Silver
Innovative design for ultimate
performance and battery life. -
New iPhone Air iPhone Air
- Sky Blue
- Light Gold
- Cloud White
- Space Black
The thinnest iPhone ever.
With the power of pro inside. -
New iPhone 17 iPhone 17
- Lavender
- Sage
- Mist Blue
- White
- Black
Even more delightful.
Even more durable. -
iPhone 16 iPhone 16
- Ultramarine
- Teal
- Pink
- White
- Black
Amazing performance.
Durable design. -
iPhone 16e iPhone 16e
- White
- Black
Everything you love.
Including the price.
Why Apple is the best
place to buy iPhone.
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Apple Trade In
Save on a new iPhone with a trade‑in.
Get credit toward your next iPhone when you trade in an eligible device.*
Apple Trade In
Trade in your eligible device for credit.
Just add a trade‑in when you choose a new product. Once your eligible device has been received and verified, we’ll credit the value to your payment method. Or choose to check out with Apple Card Monthly Installments and we’ll apply the credit instantly. Terms apply.
Learn more about Apple Trade In -
Ways to Buy
Pay over time, interest‑free.
When you choose to check
out at Apple with Apple Card Monthly Installments.11
Ways to Buy
Apple Card Monthly Installments.
Pay for your new iPhone over time, interest‑free with Apple Card.11 Simply choose to check out at Apple with Apple Card Monthly Installments as your payment option when you make your purchase. And enjoy 3% Daily Cash back, all up front. Terms apply.
Learn more about Apple Card Monthly Installments -
Carrier Deals at Apple
Get up to $830–
$1100 in credit on a new iPhone.Explore deals that accept eligible trade‑in devices in any condition
— and some that don’t require a trade‑in at all.12
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Personal Setup
Make the most of your iPhone with an online session.
Talk one on one with a Specialist to set up your device and discover new features.
Personal Setup
Jump into online, one‑on‑one sessions.
When you buy your new iPhone directly from Apple, you’ll get access to Personal Setup. In these online sessions, a Specialist can guide you through setup and data transfer or focus on features that help you make the most of your iPhone. Best of all, you can join whenever works for you, from wherever you are.
Learn more about your new iPhone -
Delivery and Pickup
Get your order quickly and easily.
Choose two‑hour delivery from an Apple Store, free delivery, or easy pickup options.
Delivery and Pickup
Flexible delivery and pickup options.
Get your new Apple products quickly and easily with two‑hour delivery from an Apple Store, free next‑day delivery, or convenient Apple pickup options.
Learn more, delivery and pickup options -
Guided Video Shopping
Shop live with a Specialist.
Let us help you find what you need and answer all of your questions, one on one over video.
Guided Video Shopping
Shop live with a Specialist.
We can help you choose the product you need while guiding you through the online Apple Store. You won’t appear on camera. Available 7 a.m.–7 p.m. PT.
Shop together with a Specialist -
Apple Store App
Explore a shopping experience designed around you.
Use the app to get a more personal way to shop.
Apple Store App
Shop in the Apple Store app, tailored specifically for you.
Get personalized product recommendations, compare models, access Your Saves, and track your orders. Opt in today to get updates on new products, promotions, flexible payment options, and store events.
Scan the QR code to get started.
Get to know iPhone.
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Innovation
Beautiful and durable,
by design.
Innovation
Beautiful and durable, by design.
Second to none.
iPhone is known for its iconic design and advanced materials — like iPhone 17 Pro, which has a heat-forged aluminum unibody and is built to deliver exceptional performance. And our thinnest iPhone ever, iPhone Air. Hardware and software are designed in tandem — like Dynamic Island, Camera Control, and the Action button.
Last phone standing.
iPhone is protected by Ceramic Shield, which is tougher than any smartphone glass or glass ceramic. Our latest iPhone models have Ceramic Shield 2 on the front, with 3x better scratch resistance.1 iPhone 17 Pro and iPhone Air also have Ceramic Shield on the back for added durability. Little spill? No biggie — iPhone stands up to splashes from everyday liquids like water, coffee, and soda.2
Ease of use.
We design our hardware and software together for a seamless experience. Want to share your contact info? Hold your iPhone close to theirs. New AirPods? It’s a one‑tap setup. And regular iOS updates keep your iPhone feeling new for years to come.
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Cutting-Edge Cameras
Picture your best
photos and videos.
Cutting-Edge Cameras
Picture your best
photos and videos.Stunning made simple.
The advanced cameras in iPhone automatically capture phenomenal photos with great detail and color. And with the new Center Stage front camera on the latest iPhone models, you get more flexible ways to frame your selfies and so much more.
Keep on zoomin’.
The power of the iPhone camera system gives you a wide range of focal lengths with exceptional framing flexibility — from sharp close‑ups to sweeping wide shots that let you capture more of a scene without stepping back. And get up close like never before with 8x optical-quality zoom on iPhone 17 Pro — the longest zoom ever on an iPhone.
Make movies like the movies.
Get pro-level videos using 4K 60 fps Dolby Vision and up to 4K 120 fps on the latest Pro models. Use Action mode to steady shaky scenes as you shoot. Boost the voices of the people in your video with Audio Mix. Quickly access camera tools with Camera Control. And with the Center Stage front camera, use Dual Capture to record on front and rear cameras simultaneously.7
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Chip and Battery Life
Fast that lasts.
Chip and Battery Life
Fast that lasts.
Supersmart, superspeedy Apple silicon.
The A19 and A19 Pro chips are incredibly efficient, delivering remarkable battery life. They unlock helpful Apple Intelligence tools, power advanced camera features, enable AAA gaming, and speed up AI workflows with the new Neural Accelerators in the GPU.
Long-lasting battery life? 100%.
Our hardware and software are designed to work together efficiently, so you can do more on a single charge — like getting up to 33 hours of video playback on iPhone 17 Pro and 39 hours on iPhone 17 Pro Max.13
Made for 5G.
iPhone + 5G = a superfast experience.14 And when you don’t need all that speed, iPhone shifts into Smart Data mode to preserve battery life.
Power. Fully. Fast.
Snap on a MagSafe Charger for faster wireless charging.15 Or plug in a USB‑C Power Adapter. And with a USB‑C port, you can charge your iPhone with the same cable as your Mac and iPad.
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iOS and Apple Intelligence
New look. Even more magic.
iOS and Apple Intelligence
New look. Even more magic.
A whole new element of delight.
The new Liquid Glass design gives you a delightful, consistent experience across your apps and devices, so everything you do feels fluid. Eliminate distractions with screening tools in Phone, FaceTime, and Messages. And personalize chats with new backgrounds.
Now that’s smart.
Our latest iPhone models are built for Apple Intelligence,3 the personal intelligence system that helps you write, express yourself, and get things done effortlessly. Use helpful features like Live Translation in the Messages, FaceTime, and Phone apps.4 It uses models that run entirely on your device, so personal conversations stay personal.
Do more with visual intelligence.5
You can search, ask questions, add to your calendar, and take actions like identifying a plant or animal — letting you do more with what’s on your screen.
Clean Up.6
Remove distractions in your photos with the Clean Up tool in the Photos app. Clean Up uses Apple Intelligence to identify background objects so you can remove them with a tap and perfect your shot — while staying true to the original image.
iPhone for all.
Built‑in accessibility features help you do what you love in the ways that work best for you. VoiceOver is the built‑in screen reader that speaks what’s on your screen. And you can navigate your iPhone with gestures or with a connected keyboard or braille display.
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Environment
Designed with the earth in mind.
Environment
Designed with the earth in mind.
More recycled content? Naturally.
We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets, and circuit boards. Case in point: Our latest models contain 95 percent recycled lithium in the battery cathode.8
Planet-worthy packaging.
All iPhone packaging is made of paper that is 100 percent fiber based and can be easily recycled.
Apple Trade In.
When you’re ready to buy a new iPhone, you can trade in your current iPhone or Android device and apply any credit toward your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.
Innovation in conservation.
Our disassembly robots — Daisy, Dave, and Taz — recover crucial materials like gold, cobalt, tungsten, and rare earth elements so they can be recycled and used again.
On track to carbon neutral.
Our stores, offices, and data centers are already carbon neutral. By 2030, we aim to reach net zero for our entire carbon footprint.
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Privacy
Your data.
Just where you want it.
Privacy
Your data.
Just where you want it.Groundbreaking privacy protections.
Apple Intelligence is integrated into your iPhone through on-device processing. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple silicon, to handle more complex requests while protecting your privacy.
Sign in safely.
The Passwords app makes it easier to access account passwords, passkeys, Wi‑Fi passwords, and two-factor authentication codes stored securely on your device or synced with iCloud Keychain.
Browse securely.
Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages, and removes tracking added to URLs as you browse.
Share privately.
All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.
Pay the Apple Pay way.
When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants, either.
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Peace of Mind
Helpful features.
On and off the grid.
Peace of Mind
Helpful features.
On and off the grid.Out of range. Not out of reach.
Unique safety features allow iPhone to connect to satellite frequencies — so you can send and receive messages via satellite, text emergency services, or get roadside assistance when you don’t have cell service or Wi‑Fi.9
Everyday reassurance.
With Find My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination safely.
iPhone essentials.
Significant others.
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With iPhone Mirroring, you can view your iPhone screen on your Mac and control it without picking up your phone. Continuity features also let you answer calls or messages right from your Mac. You can even copy images, video, or text from your iPhone and paste it all into a different app on your Mac. And with iCloud, you can access your files from either device.
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Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.16 To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.
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Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control for you to provide the best listening experience across different environments and interactions throughout the day.
