{{{contextualGreeting}}} Here's everything you need to know about this year's upfront and NewFront presentations. And follow our Super Bowl ad tracker for all your Big Game updates.
Backseat Drivers | Jennifer Vianello
Jennifer Vianello, CMO of Cars Commerce, shares her family roots, her best career moves, and the power of strategic partnerships.
- Two Chairs | A Conversation with Coach and DEPT
- MARKETING VANGUARD | Uncovering Hidden Profits in Experiential Marketing With Wheels Up's Kristen Lauria
- ADSPEAK | AI’s Big Emotional Ad Makeover
- ADSPEAK | In Brands We Trust: Gen Z vs. Millennials
- LEADERSHIP VOICES | How Fetch’s CRO Robin Wheeler Is Redefining the Consumer Experience
WPP Centralizes Production Capabilities, Retiring Hogarth Worldwide
BY Audrey Kemp
WPP is consolidating its global production operations into a new unit, WPP Production, retiring the Hogarth brand and unifying roughly 10,000 employees under a single global production organization.
READ FULL STORY >Indie Agency Alto Plants European Flag in Amsterdam
BY Audrey Kemp
VIA Taps Matt O’Rourke as CCO After Yearlong Search
BY Audrey Kemp
Jury Opportunities Open for 2026 ADWEEK Awards
BY PJ Bernacki
WPP Centralizes Production Capabilities, Retiring Hogarth Worldwide
EXCLUSIVE: Rippling’s First Super Bowl Ad Casts Tim Robinson As Mastermind Gone Mad
BY Mark Stenberg
The spot skewers outdated software while introducing the HR-management company to a mass audience.
READ FULL STORY >8 Lessons Brand Marketers Should Take From Heated Rivalry
BY Jeffrey Spivock
Oakley Meta Readies Super Bowl Debut to Sell AI Glasses to Athletes
BY Brittaney Kiefer
Guy Fieri Becomes ‘Just a Guy’ in Bosch’s Super Bowl Teaser
BY Mark Stenberg
EXCLUSIVE: Rippling’s First Super Bowl Ad Casts Tim Robinson As Mastermind Gone Mad
Uber Eats Teases Big Game Showdown Between Matthew McConaughey and Bradley Cooper
BY Kathryn Lundstrom
The two actors revisit a running conspiracy theory that football is a ploy to sell food.
READ FULL STORY >Pentaleap Is Powering Macy’s Ad Deal With Amazon
BY Kathryn Lundstrom
Retail Data Firm Spins Acquires MikMak
BY Lauren Johnson
WHSmith Taps ISM to Sell In-Store Ads Programmatically Across Airport Stores
BY Kathryn Lundstrom
The Convergence of Brands and Commerce
BY Debbie Abrams Kaplan
Google and Walmart Join Forces to Shape the Future of Retail
BY Lauren Johnson
Uber Eats Teases Big Game Showdown Between Matthew McConaughey and Bradley Cooper
Spotify Revisits Katseye and Olivia Dean’s Childhood Photo Albums Ahead of Grammys
BY Brittaney Kiefer
Spotify celebrates this year’s Best New Artist Grammy nominees with billboards in their hometowns.
READ FULL STORY >Adrien Brody Brings the Drama in TurboTax’s Super Bowl LX Spot
BY Kendra Barnett
Ads of the Week: 7 Campaigns That Caught Our Eye, From Taco Bell to Babybel
BY Brittaney Kiefer
Spotify Revisits Katseye and Olivia Dean’s Childhood Photo Albums Ahead of Grammys
Retail Data Firm Spins Acquires MikMak
BY Lauren Johnson
The two firms reach more than 4,000 brands.
READ FULL STORY >WHSmith Taps ISM to Sell In-Store Ads Programmatically Across Airport Stores
BY Kathryn Lundstrom
In-store Touchpoints Are More Relevant Than Ever
BY Dawn Papandrea
The Convergence of Brands and Commerce
BY Debbie Abrams Kaplan
Google and Walmart Join Forces to Shape the Future of Retail
BY Lauren Johnson
Walmart Opens Up Ads in Gen AI Shopping Agent Sparky
BY Lauren Johnson
Retail Data Firm Spins Acquires MikMak
The Trade Desk’s CFO Is Out After Just 6 Months on the Job
BY Trishla Ostwal
Outgoing finance chief, Alex Kayyal, served at The Trade Desk for nearly six months and will remain on the company’s board through its 2026 annual shareholder meeting.
READ FULL STORY >With Crossplay, The New York Times Gets Serious About Games
BY Mark Stenberg
EXCLUSIVE: WPP Media Snags SC Johnson’s North America Account
BY Kendra Barnett
The Trade Desk’s CFO Is Out After Just 6 Months on the Job
ADWEEK’s TV Upfronts and NewFronts 2026 Calendar
BY Bill Bradley
Everything you need to know about this year's upfront and NewFront presentations.
READ FULL STORY >2026 Oscar Nominations Show How Much Is at Stake for Studios
BY Bill Bradley
ADWEEK’s TV Upfronts and NewFronts 2026 Calendar
Beehiiv Doubles Ad Sales Team, Scaling Newsletter Ads Business
BY Mark Stenberg
The expansion comes as advertiser demand grows for email-native inventory and creators look for passive revenue streams
READ FULL STORY >The 5 Media Trends I’m Thankful For
BY Mark Stenberg
Beehiiv Doubles Ad Sales Team, Scaling Newsletter Ads Business
EXCLUSIVE: YouTube Overtakes Reddit as Go-To Citation Source on AI Search
BY Trishla Ostwal
YouTube has eclipsed Reddit as the leading social source for large language models—brands need to rethink their approach to AI visibility.
READ FULL STORY >Wix Will Air Super Bowl 60 Commercial After 7-Year Break
BY Rebecca Stewart
With Crossplay, The New York Times Gets Serious About Games
BY Mark Stenberg
EXCLUSIVE: YouTube Overtakes Reddit as Go-To Citation Source on AI Search
Backseat Drivers | Jennifer Vianello
Jennifer Vianello, CMO of Cars Commerce, shares her family roots, her best career moves, and the power of strategic partnerships.
- Two Chairs | A Conversation with Coach and DEPT
- MARKETING VANGUARD | Uncovering Hidden Profits in Experiential Marketing With Wheels Up's Kristen Lauria
- ADSPEAK | AI’s Big Emotional Ad Makeover
- ADSPEAK | In Brands We Trust: Gen Z vs. Millennials
- LEADERSHIP VOICES | How Fetch’s CRO Robin Wheeler Is Redefining the Consumer Experience
WPP Centralizes Production Capabilities, Retiring Hogarth Worldwide
BY Audrey Kemp
WPP is consolidating its global production operations into a new unit, WPP Production, retiring the Hogarth brand and unifying roughly 10,000 employees under a single global production organization.
READ FULL STORY >Indie Agency Alto Plants European Flag in Amsterdam
BY Audrey Kemp
VIA Taps Matt O’Rourke as CCO After Yearlong Search
BY Audrey Kemp
Jury Opportunities Open for 2026 ADWEEK Awards
BY PJ Bernacki
WPP Centralizes Production Capabilities, Retiring Hogarth Worldwide
EXCLUSIVE: Rippling’s First Super Bowl Ad Casts Tim Robinson As Mastermind Gone Mad
BY Mark Stenberg
The spot skewers outdated software while introducing the HR-management company to a mass audience.
READ FULL STORY >8 Lessons Brand Marketers Should Take From Heated Rivalry
BY Jeffrey Spivock
Oakley Meta Readies Super Bowl Debut to Sell AI Glasses to Athletes
BY Brittaney Kiefer
Guy Fieri Becomes ‘Just a Guy’ in Bosch’s Super Bowl Teaser
BY Mark Stenberg
EXCLUSIVE: Rippling’s First Super Bowl Ad Casts Tim Robinson As Mastermind Gone Mad
Uber Eats Teases Big Game Showdown Between Matthew McConaughey and Bradley Cooper
BY Kathryn Lundstrom
The two actors revisit a running conspiracy theory that football is a ploy to sell food.
READ FULL STORY >Pentaleap Is Powering Macy’s Ad Deal With Amazon
BY Kathryn Lundstrom
Retail Data Firm Spins Acquires MikMak
BY Lauren Johnson
WHSmith Taps ISM to Sell In-Store Ads Programmatically Across Airport Stores
BY Kathryn Lundstrom
The Convergence of Brands and Commerce
BY Debbie Abrams Kaplan
Google and Walmart Join Forces to Shape the Future of Retail
BY Lauren Johnson
Uber Eats Teases Big Game Showdown Between Matthew McConaughey and Bradley Cooper
Spotify Revisits Katseye and Olivia Dean’s Childhood Photo Albums Ahead of Grammys
BY Brittaney Kiefer
Spotify celebrates this year’s Best New Artist Grammy nominees with billboards in their hometowns.
READ FULL STORY >Adrien Brody Brings the Drama in TurboTax’s Super Bowl LX Spot
BY Kendra Barnett
Ads of the Week: 7 Campaigns That Caught Our Eye, From Taco Bell to Babybel
BY Brittaney Kiefer
Spotify Revisits Katseye and Olivia Dean’s Childhood Photo Albums Ahead of Grammys
Retail Data Firm Spins Acquires MikMak
BY Lauren Johnson
The two firms reach more than 4,000 brands.
READ FULL STORY >WHSmith Taps ISM to Sell In-Store Ads Programmatically Across Airport Stores
BY Kathryn Lundstrom
In-store Touchpoints Are More Relevant Than Ever
BY Dawn Papandrea
The Convergence of Brands and Commerce
BY Debbie Abrams Kaplan
Google and Walmart Join Forces to Shape the Future of Retail
BY Lauren Johnson
Walmart Opens Up Ads in Gen AI Shopping Agent Sparky
BY Lauren Johnson
Retail Data Firm Spins Acquires MikMak
The Trade Desk’s CFO Is Out After Just 6 Months on the Job
BY Trishla Ostwal
Outgoing finance chief, Alex Kayyal, served at The Trade Desk for nearly six months and will remain on the company’s board through its 2026 annual shareholder meeting.
READ FULL STORY >With Crossplay, The New York Times Gets Serious About Games
BY Mark Stenberg
EXCLUSIVE: WPP Media Snags SC Johnson’s North America Account
BY Kendra Barnett
The Trade Desk’s CFO Is Out After Just 6 Months on the Job
ADWEEK’s TV Upfronts and NewFronts 2026 Calendar
BY Bill Bradley
Everything you need to know about this year's upfront and NewFront presentations.
READ FULL STORY >2026 Oscar Nominations Show How Much Is at Stake for Studios
BY Bill Bradley
ADWEEK’s TV Upfronts and NewFronts 2026 Calendar
Beehiiv Doubles Ad Sales Team, Scaling Newsletter Ads Business
BY Mark Stenberg
The expansion comes as advertiser demand grows for email-native inventory and creators look for passive revenue streams
READ FULL STORY >The 5 Media Trends I’m Thankful For
BY Mark Stenberg
Beehiiv Doubles Ad Sales Team, Scaling Newsletter Ads Business
EXCLUSIVE: YouTube Overtakes Reddit as Go-To Citation Source on AI Search
BY Trishla Ostwal
YouTube has eclipsed Reddit as the leading social source for large language models—brands need to rethink their approach to AI visibility.
READ FULL STORY >Wix Will Air Super Bowl 60 Commercial After 7-Year Break
BY Rebecca Stewart
With Crossplay, The New York Times Gets Serious About Games
BY Mark Stenberg