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Relive improved their key performance metrics and achieved over 50% faster Largest Contentful Paint (LCP) and almost zero layout shifts (CLS) across all key pages. This resulted in a 3% increase in conversion rate, a 6% decrease in bounce rate, and a 9% increase in page views per session. Permalink Share on Twitter
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PubTech's Consent Management Platform reduced INP on their customers' websites by up to 64%, while also improving ad viewability by up to 1.5%. Permalink Share on Twitter
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Contentsquare aggregated data from 997 customer sites for the three months starting May 1st of 2023. They found that users who experienced good INP had a 25% better conversion rate than users experiencing poor INP, and users experiencing poor INP were more likely to bounce or express frustration via rage clicks or multiple interactions than users experiencing good INP. Permalink Share on Twitter
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redBus, a bus booking and ticketing website based in India, undertook a substantial effort to improve their website's INP by 72%. As a result of their efforts, they were able to increase sales by 7%. Permalink Share on Twitter
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The Economic Times improved CLS from 0.25 to 0.9 and reduced values in the "Poor" range by 65%, and also improved LCP from 4.5 seconds to 2.5 seconds and reduced values in the "Poor" range by 33%. This reduced bounce rates by 43%. Permalink Share on Twitter
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QuintoAndar reduced LCP by 26% and FID by 72% and saw a 46% reduction in bounce rate, and 87% increase in pages per session, and a 5% improvement in conversion. Permalink Share on Twitter
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Adobe improved from 7.2 seconds to 3.4 seconds and engaged visit rate increased by 35%, bounce rates decreased by 6%, and the average time spent on page increased by 21% for mobile visitors. Permalink Share on Twitter
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Carpe improved Largest Contentful Paint by 52% and Cumulative Layout Shift by 41% and saw a 10% increase in traffic, a 5% increase in online store conversion rate, and a 15% increase in revenue. Permalink Share on Twitter
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Sunday Citizen improved their key performance metrics and were able to achieve 25% improvement in Largest Contentful Paint and 61% in Cumulative Layout Shift at the 75th percentile. This resulted in 4% decrease in bounce rate and over 6% increase in conversion. Permalink Share on Twitter
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Rakuten 24 ran an A/B test showing improved vitals brought a 53.4% incrase in revenue per visitor, 33.1% increase in conversion rate, 15.2% increase in average order value, 35.1% reduction in exit rate and more! Permalink Share on Twitter
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WPO Stats: Case studies on the business impact of web performance
Case studies and experiments demonstrating the impact of web performance optimization (WPO) on user experience and business metrics.