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Home - World Federation of Advertisers
Read more about "How to supercharge your AI adoption"
Read more about "Is it all about AI? What's really shaping the CMO Agenda? - 2025 in review"
Read more about "Community matters in unpredictable times. WFA CEO's year in review."
Read more about "Inflation and media budgets - is there still a link?"
Read more about "10 marketing trends to watch out for in 2026"
Read more about "First speakers announced for Global Marketer Conference 2026"
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Is it all about AI? What's really shaping the CMO Agenda? - 2025 in review #bettermarketingpod
Rory Sutherland on fat-tailed marketing + why creativity outperforms efficiency #bettermarketingpod
On story, strategy and stealing attention | WFA #BetterMarketingPod with Seth Godin
On bridging consumer & business | WFA #BetterMarketingPod with Marcel Marcondes, AB InBev
Magnum Ice Cream's CMO on Unilever spin-off, Minecraft ice cream and achieving cultural relevance
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WhitepaperData governanceWhy data integrity matters for media effectiveness
Read more about "Why data integrity matters for media effectiveness"WFA's new White Paper The Data Integrity Advantage shows why stronger upstream data practices are central to media quality.
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ReportTrends & forecasts4 changes taking place in sponsorships and partnerships
Read more about "4 changes taking place in sponsorships and partnerships"Sponsorship is evolving beyond presence to partnerships that shape culture and deliver measurable brand and business performance according to a WFA Global Study with Lumency.
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Event reportsForum ConnectHow WFA Forums have brought clarity to a turbulent 2025
Read more about "How WFA Forums have brought clarity to a turbulent 2025"The game has changed for global brand owners, these are the new priorities and actions they are taking.
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ReportAIHow to supercharge your AI adoption
Read more about "How to supercharge your AI adoption"While many marketers are testing AI, shifting the conversation to mainstream operations is proving more difficult. Gabrielle Robitaille, Director of Policy at WFA, outlines how brands can overcome the barriers to adoption.
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BenchmarkInfluencer marketingInfluencer marketing: how is it being strategically procured?
Read more about "Influencer marketing: how is it being strategically procured?"Average spend on influencer marketing has been steady but is set to increase to take up a larger share of marketing and media budgets.
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Expert opinionMarketing effectivenessIs it all about AI? What's really shaping the CMO Agenda? - 2025 in review
Read more about "Is it all about AI? What's really shaping the CMO Agenda? - 2025 in review"In this episode we review a year of conversations with Unicef's Frederique Covington Corbett, culture guru Marcus Collins, Cathay Pacific's Ed Bell, Meta's Nicola Mendelsohn, Marcel Marcondes from AB InBev and Global Marketer of the Year, marketing expert Seth Godin, Leyal Eskin Yilmaz from the Magnum Ice Cream Company, and Ogilvy's Rory Sutherland.
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Expert opinionTrends & forecastsCommunity matters in unpredictable times. WFA CEO's year in review.
Read more about "Community matters in unpredictable times. WFA CEO's year in review."The ability to share experiences and talk to peers to work out what’s best for our individual brands sits at the heart of the WFA. This year has proven how valuable that sense of community is, says WFA CEO Stephan Loerke.
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Expert opinionTrends & forecastsInflation and media budgets - is there still a link?
Read more about "Inflation and media budgets - is there still a link?"Marketers are willing to increase budgets where performance data justifies it. Tom Ashby, Global Lead, Media Services at WFA, argues that the relationship between budget growth and price inflation is breaking down.
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Expert opinionTrends & forecasts10 marketing trends to watch out for in 2026
Read more about "10 marketing trends to watch out for in 2026"The WFA team presents its annual look at what will be important for marketers and brands in the next 12 months.
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Featuring Vincent Letang of Omnicom, sharing 2026 media forecasts and global/APAC trends
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Search is being reshaped in real time. AI-powered answers, richer SERP features, and new discovery journeys are changing how people find (and choose) brands - the old playbook of “rank #1 and win” is no longer our reality.
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This session will help you identify and mitigate reputational, legal and ethical risks when selecting AI tools.
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Learn how to make the most of your WFA membership in one quick session.
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Join members of WFA’s Asia Advisory Board to welcome the new year on 21st January.
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Attendance is only open for companies that are Members of the Food & Beverages Marketing Group (FMG).
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WFA Forums and Communities bring peers together to address their priority issues and most pressing business challenges. These groups are client only, so no agencies, media or suppliers. They are conducted under Chatham House Rules and always under strict compliance with competition rules.
WFA initiatives are designed to drive positive change for the benefit of brand advertisers, people and society at large.
WFA events bring members together to exchange insight and engage with their peers on their priority issues.
WFA develops bespoke marketing and policy tools to help members benchmark performance, view forecasts and monitor policy and marketing trends.
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