Best Use of Game Mechanics (Gamification) in a Social Media Campaign
While some would argue that life itself is a game, the social web is certainly turning out to be like a game, as demonstrated by companies like Foursquare and Zynga. This award honors a campaign or social app that best uses gaming elements to increase engagement and virality. Please note that the entry doesn’t need to be for a game, it just needs to incorporate gaming mechanics such as points, leaderboards, badges, incentives and challenges.
Browse Entries
-
VH-1 Single Ladies: Single & Liking It, game mechanics
Produced by: VH-1
“Single Ladies” is a modern, sexy series set in Atlanta that explores the lives of three different women and their varying approaches to relationships.
To promote the premiere of the show and engage viewers with the characters, VH1 aimed to reach its viewers via social interaction. Taking advantage of the network’s existing social media presence, VH1 created the Single ...
-
VH-1 Tough Love: Ditch or Date
Produced by: VH-1
On the VH1 reality series “Tough Love”, the show’s host Steve Ward attempts to help a group of eight single women finds "the one" by scrutinizing their nasty dating habits and submerging them into the dating pool.
To promote the new season of “Tough Love”, drive viewers to the show and connect with fans in a new way, VH1 ...
-
Dirty Dancing Romance Resort
Produced by: Lionsgate Films
2012 marks the 25th Anniversary of Dirty Dancing. The Dirty Dancing phenomenon holds a captive audience in the social media world with over 12 million Facebook Fans! Baby or Johnny never sent a tweet or friend request, however we do think they would be "Facebook Official" in their relationship status.
Now, 25 years later the love lives on with the ...
-
Super Bathing Attitude
Produced by: Super Bathing Attitude
SUPER BATHING ATTITUDE: YOU CANT LIVE WITHOUT IT!!
We've got it all! We've got podcasts! We've got comedy!! We've got minecraft!! We've got lets plays!! We've got spirit!!
Our podcast was voted by users to be "The Best podcast created by Two Annoying People feat. A Sega Dreamcast" of 2011!!
KEEP IT CLASSY & PRISTINE ARE OUR MOTTO'S!!!!
Check ...
-
Beat the GMAT Gamifies the Business School Community With Badgeville
Produced by: Badgeville
As one of the world’s largest social networks for MBA applicants, Beat the GMAT was looking for a way to increase awareness and participation for its recently launched MBA Watch online community – a social network for business-school applicants to find people and resources to increase their chances of being accepted into top-tier MBA programs.
In 7 months since ...
-
Kirkland's Cha-Ching! Campaign
Produced by: redpepper
The Cha-Ching! campaign was designed to grow the Facebook "likes" on the Kirkland's page and turn our fans into brand evangelists. We used a cash-based incentive, a custom Facebook game with swappable daily prizes and shopping badges (or coupons) to reward fans for playing repeatedly. We also leveraged Facebook ads to drive new customers to the Kirkland's page and emailed ...
-
Identified
Produced by: Identified
Using Facebook data, Identified lets companies organize and rank candidates, and lets candidates see how they are ranked by companies. Identified analyzes the work history, education, and demographic data of 202 million Facebook users, and tracks the hiring behaviors of thousands of companies to produce an Identified Score for people, companies, and schools. Over 1.5 million professionals, and corporations, access ...
-
Nickelodeon's 'Kids' Choice Awards 2011'
Produced by: Nickelodeon
The 2011 Kids’ Choice Awards were about letting our audience’s voice be heard and allowing true interaction and participation. By creating an amazing voting experience on Facebook that gamified voting with Nickelodeon’s iconic SLIME, giving fans the chance to broadcast their images on our digital Times Square billboard, and more - we made experiences that were original, engaging and just ...
-
CENTURY 21 BUYS REAL ESTATE IN NGMOCO’S WE CITY
Produced by: Mullen for Century 21 Real Estate, LLC
In conjunction with appssavvy, Century 21 and Mullen identified an opportunity to reach today’s social and mobile homebuyers in a unique and engaging way - by purchasing virtual real estate in one of the most popular mobile games, ngmoco’s We City. The nature of the game, building and maintaining your own city, was a natural fit for the brand.
-
Passport America
Produced by: Nobox
Passport America was a social marketing campaign to grow Copa Airlines' Facebook fan base, generate massive brand awareness & increase ticket sales on its web site, featuring the prize draw of a lifetime: a Grand Prize consisting of round trip airfare for the winner and a guest to each of Copa's 59 destinations.
To enter, people registered through Facebook Connect. ...
