Ovation guitars has had a long history of innovation, introducing the first of the famous “Round Backs” in 1966. New Haven-based Digital Surgeons has just created the newest forum for Ovation originality with a complete, top-to-bottom re-launch of their website, including a logo and corporate identity redesign, improved organic search engine performance enhanced user-interface and enhanced social networking capabilities that has already grown their fan base dramatically.
I wanted a tool that I could develop in, create custom content types based on client requirements, manipulate data as and where needed and all in a system that wasn't going to dictate semantic structure through archaic templates and CSS implementations. Along came ExpressionEngine and it was like a breath of fresh air.
Pressed with an accelerated deadline, we counted on the CMS to allow us to produce hundreds of units, categories and free-form pages in a matter of weeks, and ExpressionEngine delivered. Our legacy CMS would not have allowed us to make this deadline.
I am also proud of its SEO ranking. It is often number 1 in rankings from Google, Yahoo, and Bing searches in over 20 different high traffic keyword terms. These rankings bring millions of hits to Dury's each year.
The icing on the cake is the Multiple Site Manager. That thing is great. Part of what we did in this redesign was break HelpSpot off to it's own HelpSpot.com domain, previously it was on UserScape.com.
Show-ee is the Official Community ExpressionEngine Showcase. Each listing beautifully showcases the site, includes the team behind the site, and the add-ons used (or not). The Spotlight Showcase includes a detailed interview which provides a behind-the-scenes look at how the site was built. Don't be shy, submit your own site to the Showcase!
