| CARVIEW |
The ad network
of creative, web and
design culture
The Deck delivered 105,673,740 ad impressions
during October. Limited opportunities are
now available for December and Q1, 2011
The premier network for reaching creative, web and design professionals, The Deck serves up approximately one-hundred million ad impressions each month and is uniquely configured to connect the right marketers to a targeted, influential audience.
Well-Vetted
We’re picky about the advertising we’ll accept. We won’t take an ad unless we have paid for and/or used the product or service. Sell us something relevant to our audience and we’ll sell you an ad.
One Impression at a Time
With the exception of “roadblocks,” which we’ll discuss later, there are only thirty-three advertising slots available each month for the entire Deck. Only a single ad will be shown for each page viewed.
In essence, buying a month on The Deck gives you an exclusive showing on three percent of all the pages viewed for that month across all fifty sites and services. And there won’t be Google or other third-party ads diluting your exposure. The Deck ad is the only ad on the page.
A buy in The Deck reaches the creative community on the web in an uncluttered, controlled environment, far more valuable than a standard banner or a single text ad among dozens of others. Current Deck ads are also listed on this page and displayed here.
Cost Per Influence
We’re not selling The Deck based on page views or hits or click-through, but if we were, the CPM for a buy here would be priced well below industry norms. Most media who say “we don’t sell on the numbers” do so because they don’t have the numbers to support their rates. That’s certainly not the case with The Deck, as a group the network serves up over one hundred million impressions each month. All that being said, it’s not about “cost-per-thousand,” it’s about “cost-per-influence.”
The loyal, regular readers of the fifty sites and services consist of web publishers, writers, developers, editors, reporters and bloggers as well as influential designers and art directors. Plus, the aggregate audience is made up of writers, photographers, illustrators, students, filmmakers, typographers, artists, animators, musicians, coders, designers and many other creative professionals.
In the Details
The thirty-three ads each month are in rotation across all fifty sites and services. The ads are 120 pixels wide by 90 pixels tall and also allow for up to 80 characters of text to accompany the image which allows advertisers to make their ads a bit more graphic, so to speak.
Pricing and Roadblocks
The current rate for ads is $8300 USD per ad per month and this rate is valid through March 31, 2011. Additionally, marketers who desire 100% of the page views on the network for a given day or days may be able to purchase a “roadblock” for $8300 USD per day. Roadblocks are ideal for product or service launches and other time sensitive communications like movie openings and conferences.
Contact
For specific information, or to inquire about placing a schedule, Thank you.
DECK MEMBERS
The Deck network is made up of the following sites and services.
37signals
43 Folders
Addictomatic
A List Apart
A Working Library
But Does It Float
Cargo
Carsonified
Clusterflock
Computerlove
Coudal
Daring Fireball
Design Observer
FeedDemon
ffffound
Fray
Give Me Something...
Good Is Dead
Grain Edit
Helvetica: The Film
Hivelogic
Infinite Summer
Instapaper
I Love Typography
It's Nice That
ISO50
Kottke.org
Laughing Squid
MetaFilter NEW
The Morning News
NetNewsWire 3.2
Objectified: Film
J. Santa Maria
Significant Objects
SimpleBits
swissmiss
Subtraction
Textism
Tweetage Wasteland
Twitterrific
Typedia
Urbanized: Film
Veerle's Blog
Waxy.org
YayHooray!
Ze Frank
Zeldman
Also included in The Deck network are these free iPhone apps.
Twitterrific
NetNewsWire
Instapaper
Joining
Sites and apps are added to the network by invitation only and are considered based on many factors including traffic, design, frequency of updates and overall appropriateness to the general target of the network.
Growth has been measured and steady since we launched in 2006 thanks to all our members and advertisers. Please use the contact link above for more information.
November Ads
Sample ads from this month’s advertisers are displayed here.
Wazala
MagCloud
We Are Hunted
HeyWatch
Fuze Meeting
FOWA Las Vegas
Campaign Monitor
Dodo Cases
Incase
Emma
VaultPress
MailChimp
Threadless
Monsoon
Robohead, Major Tom
ReviewPad
Clover
.tv
FireHost
Virb
Reinvigorate
Zendesk
Wistia
OmniFocus
The New School
Sourcebits
Mohawk
CrashPlan
Media Temple
Dreamhost
Rackspace
An Event Apart
Field Notes
Previously
Matching the right product or service with The Deck audience produces powerful results.
Companies and brands like Adobe, Microsoft, Procter & Gamble, Rackspace, Audible, American Apparel, Wilco, Beggars Records Group, Getty, Don Q Rum, Constant Contact, Adaptive Path, Crate & Barrel, Campaign Monitor, and Media Temple have found The Deck an efficient way to reach a large and influential audience.
Copyright 2005-2010
Coudal Partners, Inc.
All Rights Reserved.