Subscriber Data Management

In today's communications marketplace, the killer application to drive increased revenue and ARPU is the one most valued by each individual subscriber – the reality is that personalization and targeting of unique services to individual subscribers ultimately drives success.

The only way to deliver highly personalized communication services is to create and maintain a unified, 360 degree view of the subscriber. Not just their identity and billing information, but also their service entitlements, preferences, presence, usage patterns, contacts, device information, etc.

All of this subscriber information exists today, but is scattered across multiple data stores, including HLR/HSS, CRM systems, network elements, AAA (RADIUS, DIAMETER,etc) systems, LDAP servers and web portals.

Consolidating this data into fewer centralized databases is critical to accelerate service delivery, reduce operational expense and enhance personalization and targeting.

The user centric nature of new services over a converged network demands a flexible, open approach to database management. MySQL Cluster Carrier Grade Edition provides the flexibility of the relational model enhanced by carrier-grade functionality and accessed via a host of different interfaces (ie SQL, LDAP, HTTP, SIP and native NDB API) to service a whole range of new and legacy applications

• Benefits of MySQL Carrier Grade Edition for Subscriber Databases

MySQL Cluster Carrier Grade Edition provides the foundation for implementing a complete subscriber data management solution at significantly lower costs than using in-house or proprietary databases. As a result CSPs have the flexibility to personalize their services to meet customer demand today and tomorrow, while cutting costs and achieving higher margins than ever before.

See what leaders in the Communications industry have to say about MySQL for subscriber data management

“The selected database would need to initially handle the information of 7 to 8 million subscribers and to subsequently scale to handle more than 50 million subscribers! MySQL Cluster won the performance test hands-down and it fitted our needs perfectly. The combination of accessing data in memory and backing it up on disk makes MySQL Cluster an ideal solution for our subscriber database platform. Moreover, competing alternatives offered inferior performance at a higher cost”
Alain Chastagner
Systems Manager
Alcatel-Lucent

Alcatel-Lucent uses MySQL Cluster Carrier Grade Edition to Handle over 60 million Subscribers »

“We decided to use MySQL for our products because we found that it had wide-spread, proven deployments – and met our stringent reliability and scalability requirements for the communications industry”.
Franco Serio
CTO
Italtel

Italtel enables Networking Convergence using MySQL Cluster Carrier Grade Edition »

Whitepapers

• Building Subscriber Databases with MySQL Cluster Carrier Grade Edition »
• High Performance Database Solutions for Multiplay Service Architectures »

On-Demand Webinars

• An Introduction to MySQL Cluster Carrier Grade Edition for Telecom's Next-Generation of Subscriber-Centric Networks »
• High-Availability Clustering: How MySQL Supports 99.999% Availability »

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