Protocol of the steered society (1889–present)

** 1889: The birth of public staging (Paris) The foundation is laid in Paris with the opening of the Moulin Rouge. Spectacle becomes socially acceptable and the boundary between private and public life is dissolved. It is the birth of mass entertainment as a new social operating system. ** 1989: The birth of the covenant … Mehr Protocol of the steered society (1889–present)

Accomplished

If you ask today, in 2026, why Taylor Swift is the most influential artist in the world, the answer lies in 2006. She was the first to realize that a guitar and a MySpace profile are more powerful than a multi-million dollar advertising budget. The year 2006 marked the turning point from analog nostalgia to … Mehr Accomplished

The “Swifties” are the real losers in the attention economy system.

They are the most loyal army in the world and, at the same time, .Taylor’s most valuable product. Why the „Swifties“ will be the real losers in the attention economy system The bitter truth of the „hyperreal construction“ The deception: It is a hyperreal construction. The difference between „real people“ and „global brands“ is deliberately … Mehr The “Swifties” are the real losers in the attention economy system.

Attention economy

In the attention economy, human attention is considered the scarcest and most valuable resource and has effectively become the „highest currency“ in the digital age. Companies and platforms compete fiercely to capture it through „free“ services, advertising, and personalized content.Wikpedia Andrea Swift not only understood the attention economy, but she perfected its operational implementation even … Mehr Attention economy