There's a new blog out there with a lofty mission statement: saving independent comics. Started by aspiring comic book creator Jason Berek-Lewis,
Independents' Day is setting itself up to be a pooling place for ideas and a place where other like-minded fans, publishers and creators can come together to fight the good fight, as it were.
Or, in other words, Team Comics is popping back up again.
Three years ago, I'd have been all about this. I wanted to
save comics, man. Maybe I wasn't passionate enough to leave comics on the subway, or anything like that (and, well, there aren't subways here, exactly--plus, that would mean spending money, and I'm
cheap), but I was going to start small, like
buying family members comics for Christmas and the like. Woo, comics! Since I didn't want to really spend any money of my own, I thought I'd
suggest that other people do it with their money. Again--Woo, comics!
In some respects, I'm still like this. Over time, though, I became a little less pushy about it. Someone wants a recommendation for something new to try? I'm taking
Brandon Hanvey's advice, and trying to figure out what might appeal to them. Comics come up in a conversation? Sure, I'll jump in (I've yet to find a conversation about anything I
won't jump into--again, I'm a rather obnoxious fellow). I still buy my wife comics from time to time, but they're stuff she likes, like the Russ Cochran EC library editions.
Anything past that, though? I can't commit anymore. Maybe it's getting older. Maybe it's losing passion. Maybe it's my slow slide towards cynical entropy. Maybe
Tom Spurgeon, bad influence that he is, helped me decide that I don't have to support a comic book just because it is self-published or from a small press when
he wrote about the "Team Comics" mentality in
The Comics Journal #250.
Or, taking it more in the glass half-full way, maybe it's because I
am seeing success stories--books like
Black Hole doing well in the bookstore trade and at certain comics shops; NPR features on
Persepolis, R. Crumb and Dan Clowes; seeing
First Second ads in almost every
Publisher's Weekly newsletter I get (and not just the comics-related ones); films like
A History of Violence and the upcoming
Art School Confidential that show others are getting hip to the idea that "comics" doesn't necessarily mean "superheroes," even if the vox populi of online fandom doesn't voice it; manga and graphic novels becoming a major force in mainstream publishing (even if some still maintain that manga isn't comics, for whatever reason).
I know I'm skewing my "yays" towards things I like, but that's a bias I can't hide from--the successes and failures of companies like CrossGen, Dreamwave, Speakeasy and Alias make interesting talking points for me, but they're not things I invest in. That could be what's getting in my way of fully embracing the Independents' Day idea--companies like the ones just mentioned aren't the ones I'm thinking can "save" an industry. They're a dime a dozen--people dreaming of "making it big," or whatever, but going about it without any solid business plan. And, like the hydra of myth, each time one of these heads gets cut off, another one takes its place--
Johanna Draper Carlson has a
great rebuttal of Open Book Press's press release inviting displaced Speakeasy creators to join their stable.
Here's where I get hopeful again--I think the creators and books that are facing hardships resulting from Speakeasy's demise will get things worked out in the long run. I'm think we'll see
Matt Maxwell's
Strangeways eventually, whether it's from another company or done on his own (an interview conducted with Maxwell before the fall of Speakeasy was just published at
Broken Frontier). I don't doubt that
Elk's Run will bounce back from this, if only because of the devotion and drive of Joshua Hail Fialkov and Jason Rodriguez. It won't be easy for any of the people involved, and Speakeasy closing is certainly a setback that I don't mean to downplay, but if the drive is there (and, more important, if the quality is there), then the books will make it to the hands of people who want to read them.
In the
opening post of the
Independents' Day blog, Berek-Lewis points to Speakeasy's demise differently than I would, using it as the rallying point for the blog:
Speakeasy is not the first well-meaning independent to bite the dust. Unfortunately, we are reading about this all too often. We can stick our head in the sand, as a lot of people do, or we can stand up and do something about it.
I'm not sure what fans really
can do about it, particularly with so many companies shooting themselves in their corporate feet. Speakeasy made some of the same mistakes other upstart publishers have done in the past (expanding too quickly, waiting for investments that never materialize, and other counting-chickens-before-they-hatchisms)--simply because they "meant well" doesn't mean that they should be supported as a company. If anything,
that should be the lesson publishers and creators take from Speakeasy--just because you really
love the medium doesn't mean you can expect to succeed in it, as it takes more than just good intentions. For all my complaints about the business practices and shenanigans of Alias, Berek-Lewis points out their saving grace, and examples from other publishers in the same vein:
There are a number of strategies smaller studios can pursue. Alias Enterprises, for example, through its Community Comics, seeks out religious audiences. Other studios pursue online sales. The Dabel Brothers seek to produce adaptations of fantasy properties with existing fan bases [...] Other companies build awareness and loyalty through viral marketing, using tools such as newsletters, posting on message boards and fan street teams.
I'm obviously not the market for Community Comics, but that's the one thing I can say I respect about Alias--that they're going after new markets, rather than simply hoping to cannabilize the current crop of superhero fans. That's another point where Berek-Lewis's approach differs from mine--instead of a system where publishers are "all still fighting for pieces of the same pie," I wouldn't suggest making the pie bigger. Instead, I'd say, "hey, this pie is nice, but not everyone likes this one pie, and there isn't enough of this one pie to go around. Let's make different pies for people who don't like this pie, and both pies can sell at bakeries and supermarkets and other pie providers," to really torture his metaphor. Judging by some of the websites of the studios supporting Independents' Day, though, I can't help but think they really want to be in that massive first pie, and I don't mean in terms of market share--they seem to be the types that Matt Maxwell admonishes in the interview linked above that are willing to "give [their own ideas] up so that you can get yourself on a
Superman or
Spider-Man book." While it's been said that producing a comic is the best way to get the major superhero publishers to notice an aspiring creator's work, it doesn't mean that people will necessarily enjoy, embrace, or purchase someone's resume-comic, though--I wish that instead of thinking three steps ahead, more aspiring creators would temper the strength of their desire with a commitment to craft and a better, more realistic sense of the business side of comics publishing. Instead of self-publishers and creators hitching their hopes on fans to save their comics, I'd like to see them take a more proactive approach--while I don't think all of the ideas
The Hive, a forum/column run by
Jason Rodriquez, are golden, I appreciate the level of thought and determination his band of comics creators are bringing to the comics internet--plus, the discussion goes deeper than "how do I break in?" and focuses on "how can I make the format work for me, and how can I market it, and how can I plan it from a business perspective, and..."--certainly more refreshing and valuable than a bunch of "we're all in this together, yay!" self-help. The same can be said of the conversations that happen at
The Engine; I've never registered there, but it often makes for interesting, thought-provoking reading on comics creation.
The blog also has ideas for fans who want to do their part. I cocked my eyebrow at the suggestion that fans should "give up your copy of
Teen Titans and
New X-Men and consider instead
Femforce,
Hero Squared,
GI Joe: America's Elite or
Starship Troopers: Blaze Of Glory." While the snobby-snob in me snickered at the choices ("Hey, look! Buck the superhero hedgemony by buying more superhero comics or comics very similar to superhero comics!"), I took more of an issue with asking people to give up one thing in place of another--it smacks of desperation to me. Other things I can certainly get behind--suggesting comics to people, for one. Berek-Lewis got my wallet's attention with his suggestion to "set up comic swaps. Arrange for you and a friend to buy a different indy book, one you wouldn’t usually try, and after you have finished with it, swap. You could get lucky, with both of you discovering a previously hidden gem."
For the proactive fan, I do think the idea behind
Independents' Day is a relatively solid one, despite the quibbles I have with some of the ideas presented. What I'd suggest to anyone, though, is that you should skew your "yays" to what
you like. Be open to new things, absolutely--on that, I agree with Berek-Lewis--but I wouldn't suggest that anyone should feel obligated to do anything beyond what he or she is comfortable with as a consumer and as a fan. And, if Independents' Day falls into your "yay" category, do what you can to support them. If not, though, don't feel bad about it--we can be grumpy-pantses together.