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Comments for BLACK VECTOR – Ideas For A New Direction For Public Affairs
Listen - Talk - Transform
Wed, 14 Jul 2010 12:35:29 +0000
hourly
1
https://wordpress.com/
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Comment on What If Everyone Could Document Combat? by Maureen
https://theblackvector.com/2009/03/31/what-if-everyone-could-document-combat/#comment-77
Wed, 14 Jul 2010 12:35:29 +0000
https://theblackvector.com/?p=108#comment-77
I understand your point but we live in a digital age where changing imagery is far too easy. Currently the services provide trained professionals (and I don’t use the term professional lightly) who know how to provide quality imagery and know the importance of the ethics involved in providing unaltered imagery. Give everyone a camera (and nowadays most people understand the basics of imagery manipulation) and who knows what you’ll get back. Look at the instant manipulation available on an iPhone! You need to consider the full ramifications of this plan. What happens when something is deemed Top Secret? What happens when imagery that shows sensitive military information or Secret material gets out from one of the thousands of ‘photographers’ you have in the field? As a former Combat Camera Airmen, I was trained to know who to talk to, what to shoot, how to get to where I needed to be and how to protect my imagery. Being a photographer or videographer is an important job in the military and by pawning it off as just ‘imagery collection’ you’ll not only be compromising the quality of imagery, but also the assuredness that you’re getting true, unedited imagery.
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Comment on Rumor of C-17 crash on CNN — The Need for PAs on Twitter by Case Study: U.S. Military
https://theblackvector.com/2009/03/24/rumor-of-c-17-crash-on-cnn-the-need-for-pas-on-twitter/#comment-74
Mon, 05 Apr 2010 05:10:55 +0000
https://theblackvector.com/?p=102#comment-74
[…] posts began entering the Twitter stream; the Air Force corrected the record in less than an hour [17, 18, 19]. Figure […]
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Comment on Bringing Social Networking To Iraq? Could Work: In Context of Iraqi Culture, Not Ours by CB3
https://theblackvector.com/2009/04/23/bringing-social-networking-to-iraq-could-work-in-context-of-iraqi-culture-not-ours/#comment-40
Tue, 28 Apr 2009 09:13:00 +0000
https://theblackvector.com/?p=183#comment-40
Nice piece. Absolutely right that (a) technology and SM do not replace the core requirements of basic human interaction and communication (b) cultural and sociological nuances/differences must be heeded if SM is to be used as a communication platform in foreign environments (and failure has to be considered)
In developing and enhancing civil society in post-conflict and developing nations, the use of SM, in manners fully coherent with local norms, may significantly balance the information environment, allowing access to information by all levels of society. If we consider SM to be a useful communicative tool for our open and democratic societies, at least it should be given opportunities to enhance others heading in that direction. ]]>
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Comment on Bringing Social Networking To Iraq? Could Work: In Context of Iraqi Culture, Not Ours by Keith Houin
https://theblackvector.com/2009/04/23/bringing-social-networking-to-iraq-could-work-in-context-of-iraqi-culture-not-ours/#comment-39
Tue, 28 Apr 2009 09:08:36 +0000
https://theblackvector.com/?p=183#comment-39
Understanding your audience has always been a key to effective communication. So why are we addressing it more now in the social media realm than we do with our other forms of communication? And what are we doing to bring that same thought back into our traditional means of communication. I disagree that we have not cracked the foreign audience nut as communicators. It is more like we keep forgetting how we cracked it the 1st time. We don’t learn well.
As you have stated time and again, Social Media is not the answer in itself, it is a tool, and only effective where: 1) it is consistently available, 2) it is accepted within the culture 3) you have something to say worth hearing (reading) 4) you have the resources to maintain it. It has a few benefits over other tools. It treats everyone as equals. It can be real time announcement, continuous real-time coverage, delayed broadcast, follow-up, Q&A, audio, video, text, etc.It has weaknesses. 1) Dependent upon 3rd party business & equipment (cell networks, ISPs, webhost, etc). 2) Limited by location and geography 3) I am sure we can all come up with more.
But this is more than opportunity to use a new tool, it is the also a way to assess where our weakness was with traditional tools. By putting NM under the microscope it should force PAs to look very hard at their traditional means of communication. Even if Twitter and every social network falls flat in two years, we should be getting major take-aways from the time we are investing in attempting to make NM/SM an effective tool. ]]>
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Comment on Bringing Social Networking To Iraq? Could Work: In Context of Iraqi Culture, Not Ours by @tampasultan
https://theblackvector.com/2009/04/23/bringing-social-networking-to-iraq-could-work-in-context-of-iraqi-culture-not-ours/#comment-37
Fri, 24 Apr 2009 19:38:03 +0000
https://theblackvector.com/?p=183#comment-37
PA’s job is to craft, package and deliver information in a way that audiences can understand. We have done an exceptional job IO’ing ourselves (examples: core values, “fly/flight/win!” ditty, 0013 campaign, etc) and our themes, messages and talking points, of course, resonate beautifully with commanders (who approve aforementioned messages).
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Comment on AF Social Media Handbook Online by Tyler Foster
https://theblackvector.com/2009/04/14/af-social-media-handbook-online/#comment-36
Fri, 24 Apr 2009 16:21:06 +0000
https://theblackvector.com/?p=172#comment-36
You nailed this one. Great column.
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In developing and enhancing civil society in post-conflict and developing nations, the use of SM, in manners fully coherent with local norms, may significantly balance the information environment, allowing access to information by all levels of society. If we consider SM to be a useful communicative tool for our open and democratic societies, at least it should be given opportunities to enhance others heading in that direction. ]]>
As you have stated time and again, Social Media is not the answer in itself, it is a tool, and only effective where: 1) it is consistently available, 2) it is accepted within the culture 3) you have something to say worth hearing (reading) 4) you have the resources to maintain it. It has a few benefits over other tools. It treats everyone as equals. It can be real time announcement, continuous real-time coverage, delayed broadcast, follow-up, Q&A, audio, video, text, etc.It has weaknesses. 1) Dependent upon 3rd party business & equipment (cell networks, ISPs, webhost, etc). 2) Limited by location and geography 3) I am sure we can all come up with more.
But this is more than opportunity to use a new tool, it is the also a way to assess where our weakness was with traditional tools. By putting NM under the microscope it should force PAs to look very hard at their traditional means of communication. Even if Twitter and every social network falls flat in two years, we should be getting major take-aways from the time we are investing in attempting to make NM/SM an effective tool. ]]>
The nut we have yet to crack is foreign audiences, particularly ones that don’t fully appreciate the role we play in their communities: From Okinawa to Diwaniya, the traditional approach misses the mark time after time. It’s time to at least TEST out a different way of “communicatin’ with fur’ners.”
Scant chance social media is THE answer, but it may be AN answer. By democratizing (as opposed to managing) the power of communication, perhaps we’ll be reminded that information flows two ways …and that’s a message that will transcend all cultural boundaries.
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