Satalia delivers AI-powered solutions for optimising complex operational processes and decision-making in organisations. We offer solutions for media & marketing, transport & logistics, and workforce optimisation. We also provide AI strategy, consultation, and custom solutions across a broad range of fields and industries. Find out more about our work here.
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Satalia turns business challenges into AI-powered solutions
From marketing, to workforce, to logistics, we'll help you maximise ROI – blending expert consultation with our adaptable AI systems.
Everything starts with us understanding your specific challenge. Only then do we select, integrate, or build the technology to solve it – handpicking the optimal blend of data science, machine learning, generative AI, simulations, and optimisation.
It’s how we’ve delivered outstanding results for clients since 2008 – long before AI was mainstream.
About Us
Unique AI capability
We combine expertise in data science and optimisation in a way very few AI companies can.
You’ll always have direct access to highly skilled technical specialists and subject matter experts – from initial scoping to ongoing support.
And our flexible AI systems not only integrate with your existing setup, but learn, optimise and improve over time – driving increasingly valuable insights that give you a competitive advantage.
Key areas of focus
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AI for marketing
Drive deeper audience connections, and build stronger trust and loyalty. Our advanced AI models help you understand your marketing audiences better, elevate your creative, produce content at scale, and optimise it across channels.
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AI for transport & logistics
Maximise savings, minimise environmental impact, and enhance customer experience with our AI solutions for transport & logistics. Our technology delivers maximum efficiency – seamlessly, at scale, and in real time.
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AI for workforce
Get the right people doing the right work at the right time. Satalia builds AI systems that understand the ever-changing demands of your business – improving the employee experience while maximising productivity.
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AI strategy & consulting
AI has changed business forever. So let us build you a strategy fit for the AI age. One that guides your decisions around AI to maximise returns – while enhancing your purpose, values, and goals. We’ll also advise on the talent, partners, and technology that will help your AI strategy succeed.
Case Studies
AI for transport, supply chain & logistics
Last mile route optimisation for DFS
Satalia helped DFS transform their home delivery offering with last-mile delivery technology.
18%
Increase in fuel efficiency
AI for workforce
Workforce optimisation for leading accountancy firm
Satalia enabled an accountancy firm to work more efficiently to benefit both the employees and their clients.
4%
Increase in chargeable hours
AI for workforce
Customer journey mapping for UK Telco
Satalia helped a well-known UK telco increase efficiency through customer journey analysis and mapping.
£59M
Total savings across the workstreams
AI for marketing
Audience AI: Global CPG
Client research showed significant opportunity to reach and convert new regular customers - but no insights on how to do so.
AI strategy & consulting
AI strategy for hedge fund
Satalia provide education and support to enable a hedge fund to improve investment effectiveness.
$320B
Investments reviewed using Data Science
Faq
Got questions?
We have answers.
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What does Satalia do?
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Who is the CEO of Satalia?
Dr Daniel Hulme, founder and CEO, is a recognised expert in artificial intelligence, an entrepreneur, and a prominent keynote speaker on the ethical implications of AI. Meet Daniel here.
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What is the mission of Satalia?
Satalia’s mission is to democratise AI technology to solve the world’s hardest problems and enhance global efficiency through optimisation. We want to help move the world towards a future free from inefficiency and ineffectiveness, where everyone is free to consume and to contribute.
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What is the meaning of "Satalia"?
“Satalia” is a term Daniel coined, combining “Sat”, which refers to Boolean satisfiability, a type of NP-complete problem, and “alia” from the Latin phrase “et alia” (often abbreviated to “et al”) meaning “and others”.
So, “Satalia” means “Boolean satisfiability and others”. At Satalia we love solving very hard (NP-Complete) problems and we use many algorithms (Boolean satisfiability and others) to ensure our solutions are better than anything else on the market. Read more about the meaning of “Satalia” here.
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What careers does Satalia offer?
Satalia offers careers in AI data science, optimisation, software engineering, data engineering, AI research, consultancy, project management and sales – as well as supporting roles in marketing, finance, and administration. Check out our open positions here.
Featured resources
Discover resources shaping Satalia's direction and influencing industry trends.
1
21 October, 2025
How is AI revolutionising delivery, logistics, and supply chains?
AI is reshaping the logistics world, from route optimisation to fleet efficiency, demand forecasting to customer satisfaction. But beyond the hype, what does it actually mean for retailers today?
2
13 October, 2025
Leaders in Logistics 2025 keynote: a smarter, greener, faster, AI-driven future
For years, organisations have been told to “become data-driven.” They’ve built data lakes, hired analysts, and invested in dashboards. Yet many still struggle to make better decisions. But the problem isn’t data. It’s decision-making. That’s the core message Satalia CEO Daniel Hulme delivered in his keynote at the Leaders in Logistics Last Mile Summit at the Allianz Stadium, Twickenham...
3
6 October, 2025
It only gets harder: 16 business lessons you won’t get from ChatGPT
I recently got the chance to deliver a closing keynote at Cambridge Tech Week. Instead of my typical talk on how AI impacts business and society, I talked about my entrepreneurial journey, starting and investing in companies, as well as the social, political, and economic challenges facing UK startups...
4
19 September, 2025
AI isn’t a bubble, it’s a mountain
Every day, I see posts on LinkedIn and in the media proclaiming that "the AI bubble is about to burst". Brutally, it's nonsense. It's nonsense because bubbles are the completely wrong analogy. I asked ChatGPT what it means for something to be a ‘tech bubble’. It suggested three signals...
5
2 August, 2025
How AI is revolutionising workforce management and optimising employee performance
The integration of AI tech is reshaping traditional workforce management practices – and has the potential to transform them for the better, forever. So let’s dive into the transformative impact of AI on workforce optimisation...