1. Rudolph Valentino, My Family and Me

From the ABOUT description….

In July 2020 I was once again digging through bins of photos and personal items related to my family. Suddenly, I had an overwhelming urge to delve into the life of Rudolph Valentino…On my other blog named Open Range Ramblings I have recounted how I came to be inspired by the legendary racehorse, Secretariat. The connection came out of the blue late one night …and the same thing happened that July 2020 evening. Suddenly, it was as if Rudolph Valentino had become part of my life.

A series of rapidly unfolding coincidences, synchronicities, and “signs” cemented my feeling that a connection was there….

Just to begin…
Rudy Valentino Loved His Pasta…And So Do I!

Big spaghettiPublicity photo

…and he made great spaghetti sauce…or, as we call it…gravy.

I hope you will enjoy the posts that follow…The Table of Contents tab shows the posts/links in order of when published.

NOTE: Posts which pertain to Valentino and specifically to my family members are numbered, starting with “1.” (this post).

Rudolph Valentino’s Statue: ” Castellaneta, ‘Valentino is not safe’ ” (Valentino non è al sicuro)… Update ll/02/2025

Links to the short and the full video. Larger picture on the “Posts” page on the channel.

There is renewed concern in Rudolph Valentino’s birthplace, the commune of Castellaneta, involving the status of his memorial statue.

In late October the mayor of Castellaneta celebrated the restoration of La Villa dei Cigni, a project that started in June 2025. The park has been newly designated as a “Special Garden” and the ceremony was posted to Mayor Gianni di Pippa’s Instagram account.

Instagram

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Abbiamo restituito alla Città un luogo del cuore, dove ognuno di noi conserva un ricordo: una foto, un sorriso, un momento di vita. La Villa torna a vivere, più bella che mai, con un nuovo nome che affonda le radici nella nostra storia: Giardino Speziale.

Adesso tocca a tutti noi custodirla, rispettarla, amarla. Perché solo insieme possiamo far sì che resti bella, viva e accogliente per tutti.

We have given back to the city a place close to our hearts, where each of us holds a memory: a photograph, a smile, a moment of life. The Villa comes back to life, more beautiful than ever, with a new name that is rooted in our history: Giardino Speziale (Speziale Garden). Now it is up to all of us to protect it, respect it, and love it. Because only together can we ensure that it remains beautiful, vibrant, and welcoming for everyone.

As you can see in the map below which I posted in a previous update, La Villa is located across the road from where the Rudolph Valentio statue once stood.

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La Villa park is across the road from the former location of the Rudolph Valentino Statue.

The celebration of the newly-renovated park was held only 10 days after La Gazzetta del Mezzorgiorno published a photo showing where Valentino’s statue is now. It has raised a great deal of concern since the people fighting for the preservation of the monument were assured the statue would be properly stored after it was removed from the pedestrian walkway which is being renovated. In a previous post, I detailed that project and how the statue was initially left lying unprotected on the ground for weeks until protests finally forced officials cover the statue with plastic to protect it from the elements before it was finally moved away. See Rudolph Valentino’s Hometown Statue “Abandoned”–Il Grave Fatto (The Serious Matter)…Update! which was posted on September 9, 2025.

One month after my post, a new headline appeared in La Gazzeta del Mezzagiorno.

Castellaneta, «Valentino non è al sicuro»: nuova bufera sulla statua (Castellaneta, «Valentino is not safe»: new storm on the statue)

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“The monument to Rudolph Valentino is now located in the atrium of the former municipal slaughterhouse, covered with a sheet with the corners secured to the ground with simple ropes.”

Private citizens alerted opposition council members and La Gazetta quotes their reaction:

"The access - said the councillors Maria Terrusi, Stefania Giannico, Giuseppe Angelillo, Francesca Arrè and Walter Rochira - was extremely simple because the padlock was not closed but only leaning against the gate. The news was starting to circulate and for this reason we considered it necessary to warn the police, who arrived on the spot for the verification of the case to protect an asset that represents an important piece of the identity and history of our community».

At the time of the statue’s removal, DiPippa stated that everything had been done “in a precise way, in full respect of the work….During the execution of the work, the statue will be kept in a protected municipal area, where it will also undergo a conservative restoration, aimed at healing the signs of the time and some vandalism suffered over the years.” This statement has been repeated by the deputy mayor as the controversy has reignited.

However, it’s not just private citizens and opposition council members that disagree with the official statement. Casa del Parco has also commented. Who or what is Casa del Parco?

Casa del Parco is a company that has worked on redevelopment in the commune. During 2022 the group worked on a space dubbed La Casa del Parco site in Castellaneta. In an event listing on Facebook the space is described as follows: “Here is the Casa del Parco, a space available to citizens and tourists for events, exhibitions, workshops, and the arrival and departure point for excursions to Gravina or the bike path!…Please note that the event “Tijmb Passét’ no tt’ amm scurdet’,” scheduled for July 7, 2025, at 8:30 p.m., will be held at the Casa del Parco (former slaughterhouse).”

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2022 screenshot from video on the Casa del Parco development Facebook page

But, Casa del Parco is not a local entity. It is the brand used by a larger business. (link)

Casa del Parco was founded on the experience started in 1982 by its founding members in construction industry key sectors: planning, building and sales.
Case del Parco is the brand used by Compagnie Immobiliari Associates, a leading company in the Italian real estate market. Since the foundation, we select the best solutions according to meticulous studies regarding the choice of the design and always respecting the environment, with particular attention to their locations.

The head of the operation in the 2022 Castellenata project was Giovanni Gugliotti who had been President of the Province of Taranto circa 2014. Just recently, in June 2025, Gugliotti was appointed Extraordinary Commissioner of the Port Network Authority of the Ionian Sea – Port of Taranto, following Decree No. 136 dated 11 June 2025 issued by the Minister of Infrastructure and Transport, Mr. Matteo Salvini.

Casa del Parco is a high profile company with connections that is now commenting on the status of the Rudolph Valentino statue by calling out the statement of assurance by the current mayor:

 "It is clear to everyone that the reassurances provided a few weeks ago by the mayor about the custody of the monument in a safe and adequate place, are completely unfounded."

We will have to see if an important company’s skeptical view of the commune’s actions will have any effect on what happens next. The uncertainty over the fate of Rudolph Valentino’s statue continues!

SOURCES

Casa del Parco/Compagnie Immobiliari Associates

Comune di Castellaneta website.

La Gazzetta del Mezzogiorno (digital edition)

Sindaco (Mayor ) Gianni di Pippi Instagram

Rudolph Valentino’s Hometown Statue “Abandoned”–Il Grave Fatto (The Serious Matter)…Update 9/9/2025

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A month ago I posted news from Castellaneta, Rudolph Valentino’s hometown. I was happy to share the news about the decision to move the statue/memorial to piazza closer to his birthplace…a nicer location, not next to a gas station! You can read the details and see the map of the area and the proposed new location for the statue in the post News from Rudolph Valentino’s Birthplace (Castellaneta, Italy)–August 2025 and the Youtube video.

Within a couple of weeks of writing that story I received news that actually gave me a huge shock. On August 29, 2025, almost exactly one year shy of the 100th anniversary of Valentino’s death, new details of the situation involving the status of Valentino’s statue/memorial were reported in the digital edition and Facebook page of La Gazzetta del Mezzogiorno based in nearby Taranto.

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Enlarged photo…from the paper’s Facebook page

According to the article the statue was taken down with a jackhammer to allow for renovations to the square where it has stood since 1961. It was then “abandoned on the street, covered only by a plastic sheet.” This did not sit well as this “sparked a citizen uprising in the Ionian town” and gained attention which spanned “continents and even involved many immigrants to the United States.” The article states that the statue has been “lying on the town’s promenade for weeks” and after protests, the comune replaced the plastic sheet with a thicker blue tarpaulin.

A former employee of the Rudolph Valentino Foundation named Annamaria Galgano was quoted in the article:


"A few weeks ago...the mayor announced that the statue of Rudolph Valentino, the work of the maestro Luigi Gheno, would be secured and undergo conservative restoration. After years standing on our promenade, it would finally have a moment of "rest" before returning more beautiful than ever. And yet today, that statue—a symbol of our bond with a great silent film star—lies on the ground, resting on pallets and covered with a plastic sheet, exposed to time and, perhaps, indifference. Only after the heavy rains was a thicker sheet considered... but it has remained there. Not in a protected place, not cared for as it deserves. There is even talk of moving it from its original location. I have my doubts about this decision. In the meantime, Rodolfo remains on the ground. And so, to a certain extent, does our memory.”

The report goes on to say that the Taranto Superintendency* stepped in to do an inspection of the site without any participation from the comune itself. The technician sent in from Taranto therefore was limited to “taking photographs using a drone.” Also, the entire monument along with the statue is now expected to moved to a warehouse in the town. (*Superintendence of Cultural Heritage, as per my contact in Castellaneta.)


What is Going On? More Context…

I decided to see what I could find on the comune’s website. There’s nothing there with regard to this matter but there is a page under the Turismo e Cultura section outlining the life of Valentino. Hunting around a bit more, I found the name of the Mayor, who was elected in May 2023, and then found his personal Facebook page.

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Sindaco il candidato Dott. Giambattista Di Pippa.

From the Comune di Castellaneta website.

On September 1, 2025 a video was posted on Di Pippa’s Facebook page. The screenshot of the post is on the left. A Google street view (right) from around the time I was there last year shows the “Passeggiata Valentino” which is along the street named the Via Roma. As one can see, the construction work is opposite Valentino’s birthplace but quite a distance from the statue’s location as of this writing.

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Valentino’s birthplace on the left; opposite the tall gray building in the distance is the statue/memorial and the gas station.

(NOTE: All names removed for privacy.) The comments to the mayor’s post about the reconstruction of the promenade are generally positive. For example, “Well done, Dipippa! Forget about the fanbase. Here, I’m happy about the facts! The best mayor of Castellaneta ever.” (Bravo, Dipippa! Altroché tifoserie. Qua so gioie per i fatti! Il miglior sindaco castellanetano di sempre.)

Reaction to the Handling of the Statue

I looked through and translated most of the comments on the La Gazzetta del Mezzogiorno Facebook site to find out reactions to the condition of the statue itself. There are, of course, a few that show that some view the whole situation as a joke and others who really don’t care. For example,

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But, then, we also see politics. Valentino himself often triggered social and political controversy in his day and ironically even in death his statue is part of a current political debate.

A fan of the Sindaco (mayor) wrote: “This is a month-old story, just to fill a space, or it’s just clockwork journalism to continue needlessly discrediting the administration’s work.” (Notizia vecchia di un mese, tanto per riempire uno spazio oppure “giornalismo” ad orologeria per continuare a screditare inutilmente il lavoro dell’amministrazione.)

My contact in Castellaneta has a different view! “Unfortunately, we elected a mayor who, during his campaign, made fine speeches about legality, culture, sports, the redevelopment of abandoned spaces, and all the other fine words… but in the end, he turned out to be a clown, incompetent. He simply increased waste taxes by 150%, and every family was left with a hefty bill to pay.”

Here are some other examples of how people have reacted negatively to the current administration’s handling of Valentino’s statue:

The city council should be reported./Va denunciata la giunta comunale…
Apparently they even broke it when they removed it. Geniuses./Pare l’abbiano anche rotta nel rimuoverla. Geni….Castellaneta is known worldwide for one thing. If they don’t even pay attention to that, how can they pay attention to the whole city? It’s not just a symbol but a shared feeling that deserves respect./Castellaneta è conosciuta in tutto il mondo per un unico motivo. Se non si ha attenzione neppure per quello come si può averlo per l’intera città?…But what’s happening in the minds of those who govern us?/Ma nei cervelli di chi ci governa che sta succedendo?…Amateurs at random, all of them./Amateurs at random, all of them.

But, mostly there is disappointment and consternation:

Shame./Vergogna…Disturbing./Inquietante…Our history, our myth, covered up like a garbage bag thrown on the street./La nostra storia, il nostro Mito coperto come un sacco di immondizia buttato per strada…What a degradation./Che degrado…It’s impossible, it’s part of our memory./Non è possibile fa parte della nostra memoria…First they use it for publicity, then they throw it away without regret. Poor Rodolfo is spinning in his grave./Prima lo usan x pubblicizzarsi poi lo buttano via senza rigegno, povero rodolfo girando nella tomba.

So the question now is “Will the statue of Rudolph Valentino be preserved?” Or will the perception of this resident of Castellaneta become reality?

Under the guise of restoration, they’re scrapping it. People with no history./Con la scusa del restauro, rottamano. Gente senza storia.

Below is a final comment that stands out in the expression of the feelings of so many people in Castellaneta and the many people around the world who still admire the life and work of Rudolph Valentino:

A blow to the heart for those who love Castellaneta and its history. Rudolph Valentino is more than just a statue, he is a symbol of identity, a deep emotional connection to the land, to cinema, to one’s roots. Seeing him there, abandoned on a pallet, covered up as best as possible, is painful. It’s not just about aesthetics or urban decorum: it’s about respect. For memory, for art, for the community that identifies with that figure. Those in government cannot forget that every gesture matters, and that caring for symbols is caring for one’s own people.

Un colpo al cuore per chi ama Castellaneta e la sua storia. Rodolfo Valentino non è solo una statua, è un simbolo identitario, un legame emotivo profondo con la terra, con il cinema, con le radici. Vederlo lì, abbandonato su un bancale, coperto alla meno peggio, fa male. Non si tratta solo di estetica o di decoro urbano: si tratta di rispetto. Per la memoria, per l’arte, per la comunità che in quella figura si riconosce. Chi amministra non può dimenticare che ogni gesto ha un peso, e che la cura verso i simboli è la cura verso la propria gente.

I will continue to monitor developments as they occur.


Sources

Comune di Castellaneta website.

La Gazzetta del Mezzogiorno, digital edition and Facebook.

Sindaco (Mayor) Gianni Di Pippi Facebook


RUDOLPH VALENTINO…99 YEARS AT REST August 23, 2025

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Valentino as The Eagle
May 6, 1895-
August 23, 1926

The trouble is, you think you have time.Buddha

In August 1925 Rudolph Valentino was working on his first film for United Artists which would be released as The Eagle. It was a new beginning.

One year later– August 1926– he would be gone.

Link to Youtube video here.

News from Rudolph Valentino’s Birthplace (Castellaneta, Italy)–August 2025

Link to the Youtube video version of this post…

A nativity scene, a house on the market, a visit from Francis Ford Coppola, and a statue on the move…

As we approach the 99th anniversary of Rudolf Valentino’s death, there is interesting news from his hometown of Castellaneta, Italy! I want to express my thanks to my hosts, Maria and Luigi, who have kept me up to date on events in this beautiful comune. These wonderful people, as well as the Foundation staff who lovingly maintain the Museo Rudolph Valentino (MU.V) and the town itself, are forever in my heart. I will be writing more about my experiences in Castellaneta in the future!

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Castellaneta–The City of the Myth

Item #1 Museo Rudolph Valentino Display

Since we’ve just come through the “Christmas in July” season, it’s not too late to mention how last year during the holiday season the Museo participated in the Friends of the Nativity of Castellaneta event which is held every year. Here is the article that I received about this nativity scene which also includes video (links provided below).

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The nativity scene was set up at the entrance to the Museo. Link to the full article which also includes a link to the video on Youtube.

Source: Viviwebtv.it.

Item #2 Valentino’s Birthplace Up for Sale

The birthplace of Valentino is now up for sale. The Foundation that maintains the Museo lobbied to have the municipality purchase the house. However, the comune did not have the ability or inclination to do so, so the building is being marketed as a private sale. As of now (August 2025) the home is still waiting for a new owner.

Coincidentally, the status of Valentino’s final home has also changed. The remaining part of the main home site left standing on the Falcon Lair property on Bella Drive in Los Angeles is going to be demolished if it hasn’t already been torn down by now. (The building at the bottom of the property on Cielo Drive that once housed the horse stables was converted into a home by Doris Duke and still survives.)

This screen shot shows the demolition notice outside the original garage with its upper living quarters that is being torn down. This link will take you to the video taken on May 25, 2025 which gives a brief history of the property and views from the site.

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Screen capture from the video “Falcon Lair Demolition” presented on the WeNeverForget Youtube channel.

Item #3 Francis Ford Coppola Visit

On July 5, 2025 there was a surprise visitor to the Museo, Oscar winning director Francis Ford Coppola. The headline from Viviwebtv.it reads: Francis Ford Coppola a Castellaneta: nel museo Valentino il blitz che nessuno si aspettava (Francis Ford Coppola in Castellaneta: in the Valentino museum the blitz that no one expected).

According to the report, Coppola was waiting at the door before the Saturday evening opening. Museum Director Carmelo Perrone, whom I had the pleasure of meeting, said he was so surprised that he “…felt an indescribable emotion and almost I could not turn the key in the lock.” Coppola saw the docufilm produced by the Foundation in “religious silence” and listened to stories and anecdotes provided by the staff. Carmelo Perrone also commented on the message Coppola left in the guest book– “What he wrote I would like to keep it for me, but this visit pays us back after years of work and many sacrifices.”

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Museum Director Carmelo Perrone (left) and Francis Ford Coppola, July 5, 2025

“and finally we let ourselves go in a long embrace”.–Carmelo Perrone

Link to the full article.

Source: Viviwebtv.it

I can attest to the fact that the people whom I visited and talked to for two days are truly dedicated, and I was personally honored to have the President of the Foundation, Professor Ludovico Antonio, spend time with me. I spent most of the time my first day there talking to him about the research I had done, and I was extremely gratified that he thought my work was praiseworthy! And, like Coppola, I also did a “blitz” visit on my second day there which was just not enough to fully enjoy this beautiful museum. I am especially indebted to Daniela P. who was my personal guide during my time at the Museo.

Item #4 Valentino Statue Being Moved

The monument erected in 1961 on Via Roma is being moved! When it was first unveiled there were protests over the funding provided by the town because residents felt the money should have gone to much needed improvements in the town. Follow the link to the newsreel film of the unveiling and the Reuters commentary about the “political” aspects of the construction of this monument at the time (https://www.britishpathe.com/asset/249261/).

When I visited late last year I had a bit of a laugh when I spotted an Eni gas station in sight of the monument. I figured that Valentino would approve since he was so interested in tinkering with automobiles. I visited at night, and when I looked to the left the lights of the gas station were blazing.

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A night-time visit…
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…with the lights of the gas station to my right

As you can see from the map below the statue is closer to the gas station than to Valentino’s birthplace.

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The statue is closer to the Eni Station (lower right) than to the birthplace (upper left)

The plans to move the statue involve locating it to the Piazza Umberto I which is close to Valentino’s birthplace. Valentino would have known this piazza, which features a large fountain constructed in 1871 to celebrate the arrival of water in the town. The piazza hosts many public events and live music performances.

It is not known at this time whether the statue will be moved in time for the centennial of Valentino’s death. But this lively gathering place is the perfect place for the statue. I believe the spirit of Rudolph Valentino will love seeing his memorial in its new home, a place full of life and energy.


NOTE: Translations from Italian to English by Google Translate.


SOURCES

Fondazione Rodolfo Valentino, Via Vittorio Emanuele 117/119 Castellaneta TA, Italy.

Viviwebtv.it. Alla scoperta del presepe del Museo Valentino di Castellaneta (Discovering the nativity scene of the Valentino Museum in Castellaneta). The Editor, 30 December 2024.

Viviwebtv.it. Francis Ford Coppola a Castellaneta: nel museo Valentino il blitz che nessuno si aspettava (Francis Ford Coppola in Castellaneta: in the Valentino museum the blitz that no one expected). Dario Benedetto, 5 July 2025.

Falcon Lair Demolition. Video from the WeNeverForget YouTube channel.

Giardini Pubblici Storici Della Puglia (Historial Public Gardens in Puglia). Castellaneta, Piazza Umberto I. Regione Puglia, Assessorato al Mediterraneo, Cultura, Turismo.

Italy Review.com. Castellaneta Travel Guide. Dion Protani. Latest update 19 May 2025.

RUDOLPH VALENTINO… 98 YEARS AT REST August 23, 2024

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Rudolph Valentino
May 6, 1895-August 23, 1926

Remember, in the vast infinity of life, all is perfect, whole and complete…and so are you.

Louise L. Hays

Source: “Louise L. Hay Quotes.” BrainyQuote.com. BrainyMedia Inc, 2024. 23 August 2024. https://www.brainyquote.com/quotes/louise_l_hay_540622

RUDOLPH VALENTINO…97 Years At Rest… August 23, 2023

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Rudolph Valentino
May 6, 1895-August 23, 1926

The public viewing of Rudolph Valentino’s remains in New York originally had been planned to conclude on Friday, August 27, 1926. But from the time the doors of the Campbell Funeral Church opened on Tuesday, August 24, 1926 at 3 p.m. until the decision to shorten the public viewing by closing the doors at midnight on Wednesday, August 25, a publicity-fueled “morbid orgy,” in the words of one reporter, had escalated into violence.

With the doors to the public closed, an announcement from the Campbell Funeral Church management declared that “normal decorum and dignity” had returned. The body would lie in a vault where private mourners would be allowed to pay their respects before the funeral service was held at St. Malachy Catholic Church on Monday, August 30, 1926.

Until the funeral service Rudolph Valentino would be allowed to rest with the dignity he thus far had been denied.

On Friday, August 27, 1926 a haunting representation of a much different type of mourning was published. It depicted a more poignant and private remembrance in the midst of this massive public event…

…a young woman shedding a single tear.

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The Plainfield Courier-News, Plainfield, New Jersey.
Friday, August 27, 1926. Page 22.

“Tears are the silent language of grief.”

–Voltaire


“Death ends a life, but it does not end a relationship.”

Robert Woodruff Anderson


Link to the video version on Youtube

NOTES

1. For more information about Valentino’s death and its aftermath in New York please visit the following posts which also include links to their corresponding Youtube videos.

“Basket” versus “Casket”– How (and When) Was Rudolph Valentino’s Body Removed to the Frank E. Campbell Funeral Church?

*In The Times Union (Brooklyn, New York) dated Wednesday, August 25, 1926 (Page 15), reporter Ted Le Berthon recounted what had transpired the day before (August 24) in an evocative piece entitled “VALENTINO RIOTS A MORBID ORGY.” Please see his report in the post below.

Rudolph Valentino: His Body Ravaged As He Died, He Received “Giggles” in Death

2. The cartoonist who created “The Silent Drama” seems to be Jesse Taylor Cargill, who was known for his political cartoons. He worked from the 1920’s to the 1960’s. A short biography is available on page 2 of the introduction to his letters, which are housed at the State Historical Society of Missouri.

Happy Birthday Rudolph Valentino and Grandmother Rosina–May 6, 2023

May 6, 2023 marks the 128th anniversary of Rudolph Valentino’s birth. My grandmother Rosina was born 151 years ago on May 6, 1872–a correct birth date according to her recently discovered official Italian birth record, although her gravestone reads “1873.”


Youth has no age–Pablo Picasso

Rudolph Valentino: The Connection–“The Four Horsemen of the Apocalypse,” An Extra and Me

This is the story about how a chance online meeting opened a new perspective into the scene which introduced Rudolph Valentino’s tango to the world of silent film goers…the scene which led me to the discovery of my connection to this great silent film star.


When I created this blog, it was because one night the name “Rudolph Valentino” came to my mind like a bolt out of the blue as I was looking at very old family photographs. And, when I first wrote about The Four Horsemen of the Apocalypse two years ago, just a few months into my journey with this site, I had no idea that in that film I would find my then unknown connection to Rudolph Valentino.

My discovery came about quite by accident after connecting with another member of Ancestry.com. I had joined because the pictures in the box in my closet made me want to know more about my family history. I didn’t know that this person had been doing extensive research on her family and along the way had compiled quite a bit of information about my family as it tied into her family tree. And it is this intersection of her family tree with mine that would reveal my–actually our–connection to Rudolph Valentino.

While talking, I recounted my sudden interest in Valentino and she recalled some stories that had been passed down through her family. Her interest was piqued and she began digging and started to put the pieces together. She had a worn out copy of Emily Leider’s Dark Lover and asked if I knew about it. Of course, I had already acquired the book and she pointed me toward a picture which showed the full frame of the famous tango scene in the movie which included one of her relatives, a granduncle. Next, came the revelation that my own granduncle had married into the family. It’s an indirect connection through a marriage but a connection nonetheless!! Needless to say, this was not only a shock, but also an impetus to continue researching the era during which Valentino and my family lived. This connection continues to inspire my research into the life of Rudolph Valentino. (See NOTE 1 below about the use of the term “granduncle.”)

My acquaintance from Ancestry.com and I have since exchanged a great deal of information and has graciously agreed to allow this story to be told.


In many videos the famous “tango scene” in the Four Horseman of the Apocalypse is blurry at best and most cut off the sides of the frame. But clear black and white publicity stills and colorized lobby cards from the period show the scene in much better detail. In the picture below I’ve circled one of the extras watching Valentino tango. This man is our link to Rudolph Valentino.

Who was this man?

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Variations of lobby cards

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The clearest version of the full movie I have found uploaded to Youtube is the TCM presentation of the Turner/Channel 4 tinted restoration which features a score by Carl Davies. According to IMDb, this restoration included many scenes that had been deleted or thought to be lost. It is posted by Historic Hollywood on Youtube without a soundtrack and the timestamps below refer to this version which I chose to use as my source as it seems to be slightly clearer than other available versions. Of course, there are many short clips which have the soundtrack. Most seem to be clipped from Hollywood: Episode 6Swanson & Valentino curated by the Youtube channel Silver Screen Classics. (NOTE: I found other uploads that include the Davis music soundtrack on foreign-based channels. I cannot vouch for how long they will stay up at Youtube. However, this version, uploaded from a channel based in Iceland does appears to meet music licensing requirements.)

There is a brief flash of this extra’s clapping hands visible to varying degrees in some of the available videos at the right edge of the screen. But he is visible in all versions of the film in two scenes: (1) after Julio (Valentino) finishes the famous tango sequence and couples return to the dance floor, there is a glimpse of this extra dancing right behind Valentino and (2) later in the film the same extra appears behind Julio’s left shoulder as he dances with Marguerite (Alice Terry) at their rendezvous at what studio publicity would call the Paris “tango palace.”

I’ve drawn the following screen shots from the Historic Hollywood channel version showing…

Frank Varanelli, The Extra

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~ Min. 13:49

Frank Varanelli clapping from the sidelines

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~ Min. 15:22

An angry Julio–Frank Varanelli to the rear

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~Min. 42:01

Julio and Marguerite at the tango palace. Frank Varanelli to the rear

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Part of a studio publicity still from the time of the film’s release clearly showing
Frank Varanelli behind Valentino’s left shoulder during the “tango palace” scene.

Frank Varanelli also would “stand in” for Valentino at times during the production.


TWO FAMILIES CONNECT

The story begins with the two granduncles that are key to this story…

Granduncle Frank #1– Frank Xavier Varanelli

Frank Xavier Varanelli, the extra I’ve identified above, was born on May 24, 1900 in Waterbury, Connecticut. There were six girls and two boys in a family–Antonio and Frank–with Frank being the younger of the two. Frank Varanelli was five years younger than Rodolfo Gugliemli, later Rudolph Valentino, who was born on May 6, 1895.

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This pin holds pictures of the young Frank (Right) and his older brother Antonio (Tony) (Left). Their mother is pictured in the lower section of the pin.

Date Unknown

My Ancestry.com friend’s grandmother Concetta would marry Antonio, so she became the brother-in-law of Frank Varanelli. Therefore, he is my friend’s granduncle.

Granduncle Frank #2–Francesco William Socci

Francesco William Socci, my granduncle, was born on February 15, 1895 in Italy only a few months before the birth of Rodolfo Guglielmi (Rudolph Valentino). The latter arrived in New York on December 23, 1913; Francesco arrived a few months later on April 29, 1914. While Rodolfo would stay in New York without family, Francesco joined his older brothers in Waterbury, Connecticut. Michele had arrived in the United States on January 21, 1901 and went on to Waterbury; my grandfather Ernesto arrived on September 9, 1902 and immediately joined his older brother there. (See the Table of Contents on this site for prior posts about family histories.)

Ernesto was my mother’s father and Francesco (Frank) was her uncle; therefore, he is my granduncle Frank.

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Michele (Michael) Socci in his Waterbury, Connecticut shoemaker’s shop, early 1900’s

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Ernesto Socci (my grandfather) with his baby brother Francesco (Frank), date unknown

Early Lives

Francesco Socci was a World War I veteran. His draft registration card dated June 5, 1917 listed his name as “Frank Mary Socci.” (Perhaps “Mary” was just a misspelled version of his Italian middle name–another brother’s middle name was “Mario.”) He was apparently sending money home to his parents in Italy as he listed them as “two dependents.” His draft registration was submitted in Waterbury and this document also reveals that he had already declared his intention to become a citizen on April 16, 1917 as Francesco Socci. When he became a U.S. citizen under the Act of May 8 (1918) at age 23 on June 25, 1918 his name had been altered and he was formally named as “Frank William Socci” in his naturalization document. By August 1918 he began his military service.

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Frank in uniform. He would serve in France in the American Expeditionary Force from August 1918-June 1919.

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Frank, probably after World War I

Frank Varanelli was about 5 years younger than my granduncle Frank, but, as a resident of Waterbury, Connecticut, he was required to fill out a questionnaire–“Military Census–Form No. 1”– after the state passed an act on February 7, 1917 designed to “procure certain information relative to the resources of the State.” Frank stated that he was a U.S. citizen, 17 years old, single, had one dependent to support (unspecified), and that he had no physical disabilities. He also stated that had no real technical skills but the one thing he could do was swim. The military questionnaire did not ask about one particular skill that Frank already had or would be able to develop later–apparently, he had some ability to dance.

Unlike my granduncle Frank Socci, Frank Varanelli did not enter the military during World War I. The 1920 United States Census, which was conducted on January 5th of that year, lists Frank as being 19 years old and working for a grocery store as a “truckman.”

After the war Frank Socci resided in Brooklyn and Manhattan, New York before moving to Long Island, New York. Frank was trained as a barber in Italy and worked in this trade all his life.


A Marriage–Frank Varanelli’s Niece Marries My Granduncle

My friend’s grandmother, Concetta, had a sister named Giovannina. Natalina Maria Nicolo S— was born on December 24, 1904 in Brooklyn. She was known as “Marie.” And Marie, of course, was the niece of Antonio and Frank Varanelli.

Frank Socci would meet Marie in Brooklyn, New York. Although her extended family hailed from Waterbury, they apparently had never met any of the Socci brothers there, so this was a chance meeting.

The marriage license for Frank and Marie was issued on August 30, 1923 and their wedding followed on October 21, 1923.

Marie would eventually become a nurse. Unfortunately, I have no pictures of Frank as barber.

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Marie as a young nurse

Date Unknown

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Frank’s passport application picture, dated December 7, 1921. He planned to travel to Italy to visit his parents by July 1921.

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October 21, 1923

Marie (center left) and Frank (center right) flanked by their wedding party.

Frank was 28, Marie was 19.

What’s interesting is that a marriage document lists the groom’s name as Francesco, not his naturalized name, Frank.

Below is a “flow-chart” that summarizes the connection of the Varanelli-Socci families. The chart illustrates how it was my friend’s grandaunt Giovannina who would give birth to the niece of both Antonio and Frank Varanelli (my friend’s granduncles)–and how Natalina Marie would marry my granduncle Frank Socci.

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So, my friend and I are connected through our granduncles by marriage…and it was her granduncle Frank who worked with Rudolph Valentino.


Frank Varanelli Moves West

…and Into Valentino’s Breakthrough Tango Scene

Marie’s uncle Frank would move west before she married Frank Socci in 1923. Sometime after the January 1920 U.S. Census canvas Frank Varanelli and his older sister Mary Patrina Varanelli left Waterbury. Mary was born about a year after Rodolfo Guigliemi (Rudolph Valentino) on June 29, 1896. Brother and sister headed west and settled in Los Angeles.

During July 1920 publicity reports were being published about the production including the dance sequences. Alice Terry and Rudolph Valentino were “rehearsing special dances” according to The Los Angeles Evening Express edition of Thursday, July 22, 1920, Page 26. A week later there was a report that Beatrice Dominguez, “a talented Spanish dancer,” would “do a dance with Rudolph Valentino” in the film (Los Angeles Daily Times, Wednesday, July 28, 1920. Part III, Page 4).

Frank Varanelli, the “truckman” who arrived in Los Angeles sometime after January 1920, soon found himself in the movie industry. He may have seen an ad in a newspaper or trade publication about a search for dancers. In a newspaper story published in November 1920, fed by studio publicity staff as production of The Four Horsemen of the Apocalypse was winding down, there was a detailed description about how “the French tango” promised to be “one of the features of the production.” The story actually focused on the “exhibition dance by Rudolph Valentino and Alice Terry which they had been practicing for the last month.” (NOTE: As detailed above, this item was actually first reported on in July.) A dance palace set was constructed and a “real French orchestra” was enlisted. Director Rex Ingram had a more difficult time recruiting 50 couples who could dance the tango because although the dance had been a craze a few years ago, he had to cast a wide net to find all the dancers he needed for the “tango palace” scene.

The story also states that Ingram wanted the dancers to speak French. Whether he actually found enough couples with both tango and French language skills is unknown. But Frank Varanelli was chosen to be one of these dancers in this scene as well as the earlier bar scene set in Argentina. He had no speaking part and it’s unlikely he spoke French, but he apparently could dance well enough to be chosen to be one of the final one hundred chosen from among three hundred contenders to earn a spot in the cast. (See NOTE 2 below about problems with teaching “French” extras for speaking parts.)

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Director Rex Ingram “was compelled to call about 300 persons before he could get a hundred that could perform the steps to this sinuous dance.”

The Journal and Tribune, Knoxville, Tennessee

Sunday, November 7, 1920. Page 24.


Frank Varanelli

After The Four Horsemen of the Apocalypse

Frank Varanelli didn’t just do a one-off as an extra in The Four Horsemen of the Apocalypse. In fact, he had a rather dramatic turn in the original 1925 version of the Phantom of the Opera, which starred Lon Chaney, Mary Philbin and Valentino’s friend, Norman Kerry. (See NOTE 3 below about the different versions of this film.)

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The Reel Journal, Boxoffice Media LP

October 3, 1925, Page 940.

via Archive.org

Here is the story passed along in 2015 to my friend from the business partner of Alex, who was the son of another of Frank’s sisters, Lena. This man (noted as “V)” was good friends with Lena and she would often talk and share stories about the family with him.

Your great Uncle Frank and Lon Chaney were good friends.  Frankie learned a lot about makeup and special effects from him and he passed them on to Alex.  On his occasional return to Connecticut he would love to scare the hell out of his sisters.  Uncle Frankie was a stand in for Chaney and did scenes he didn't want to do or was too tired to do....In the film, the man behind the mask is your relative, Frank Varanelli.--V

This story is quite believable as Alex, who was an architectural designer, enjoyed practicing make-up design on his sisters and also trying looks on himself. He learned well, as shown in the picture (below) of one of his transformations.

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In recounting the story about The Phantom of the Opera, this friend of the family revealed that Frank was in the Bal Masque de l’Opera scene, where the crowd parts and the Phantom dressed as the Red Death sweeps down the grand staircase, turns, then goes back up. This sequence was filmed in technicolor. Shortly after this sequence, there is another scene in which the Phantom descends a small staircase as he leaves the revelers on the grand staircase.

Two film historians who provide commentaries on the film discuss how Chaney acted with his body. Scott MacQueen, who commented for the 2003 DVD version of the 1929 reissue remarked about how Chaney acted like mime, “giving the film rhythm” which he thought much of the film lacked. Historian Jon Mirsalis zeroes in on the actor’s hands in the Bal Masque de l’Opera scene.

So, in which scene did Frank Varanelli wear the mask of the Phantom? It is unlikely that an extra would have been used in an early technicolor sequence of such great importance. It’s more likely that Frank stood in for the star during the less demanding, brief scene in which the Red Death quickly and straightforwardly walked down the small staircase.

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The expressive hand of Lon Chaney
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The stand-in

How Frank and Mary Varanelli Moved in Hollywood Circles

Mary Varanelli also sang and did extra work in film and she seemed to always have her camera ready to take pictures of life in Hollywood. She would send photos back home to her and Frank’s sister Lena. Hal Roach. Tom Mix. Will Rogers. These are some of the personalities that Frank and Mary had contact with as their lives unfolded in Hollywood.

HAL ROACH

The connection of the Varanelli’s to Hal Roach was particularly interesting. Roach’s long career in Hollywood was born at the start of the silent film era and in 1921 he created the Our Gang (Little Rascals) series. Mary Varanelli took this behind-the-scene shot from the Our Gang set and also photographed her brother Frank at the studio.

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Picture taken by Mary Varanelli on the set of Our Gang–Date Unknown
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Frank Varanelli (Left) with friends on the Hal Roach Studios lot, behind the main studio offices–Date Unknown

The Historic Los Angeles site is a treasure trove of information, maps, illustrations and photographs related to the development of Los Angeles, including Berkeley Square, a gated community first planned in 1903. In 1920 Roach purchased an existing house at 22 Berkeley Square where he would live many years before moving to Beverly Hills around 1934 (See NOTE 4 below). Before building a full studio, Roach would sometimes film his projects on the square and at his house. This photo from the Historic Los Angeles site shows the filming of a Stan Laurel short, A Mother’s Joy (released on December 23, 1923).

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The front of Hal Roach’s house at 22 Berkeley Square, Los Angeles, circa 1923 during the filming of A Mother’s Joy starring Stan Laurel.

The highlight box provides a clue to the photos below…

Source: Historic Los Angeles website

The Varanelli siblings spent time at Roach’s house and posed for photographs on what seems to be the second-floor porch. Compare the highlighted area in the above shot to these pictures of Frank sitting on the railing and Mary posing with a pair of maids. By the time of this photo Frank was working for Roach in some position at the house. The inscription on the bottom of the photo calls him a “buttler” (sic) but it is likely that he was also acting as a chauffeur or general assistant around the house. Sadly, this house and others on Berkeley Square would be lost to highway development.

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Frank Varanelli (Left) and Mary Varanelli (Above) with maids at the Hal Roche house, sometime before 1934.


AFTER VALENTINO: “SILENTS” TRANSFORM INTO “TALKIES”

WILL ROGERS and TOM MIX

Will Rogers went to Hollywood in 1918 after years on the vaudeville circuits and following his time with the Ziegfeld Follies in 1917. His first silent films were made for Goldwyn Pictures, but in 1923 he started a year-long stint with Hal Roach Studios where he made twelve films. I’ve concluded that the picture below was mostly likely taken during that year by Mary Varanelli behind the main Hal Roach Studio’s office building after looking at pictures of the building and observing the types of windows on several sides of the structure.

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Will Rogers and an unknown man behind the main Hal Roach Studios building.

Inscription reads:

“William Rogers posed for me for a picture, Mary”

Frank Varanelli did some extra work with Tom Mix and actually developed a relationship with the silent movies’ “King of the Cowboys.” I don’t know when the Varanelli’s first met Tom Mix, but they were definitely friendly during the 1930’s. According to the family, Frank and Tom did socialize on a regular basis. The talkies virtually ended Mix’s prolific movie career and, after nine films at Universal Studios starting in 1932, he finally made his final film appearance in a serial in 1935. Mix drank, was married five times, had many affairs, made a lot of money and spent even more. In 1937 he bought a Cord 812 supercharged phaeton and he posed with it for Mary Varanelli; she would send the picture to her sister Lena back East. On October 12, 1940, Tom Mix died in Arizona when his car overturned after speeding through construction barriers at a bridge that had been washed away by a flash flood.

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Tom Mix posing in front of his Cord. Date Unknown, sometime between 1937 and 1940. Inscription on the back of the photograph (Right)
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LATER YEARS IN HOLLYWOOD

Mary Varanelli continued her interest in singing and dancing and passed her performing instincts onto two of her four children–the two girls, Frances and Beatrice. As recalled by the family friend:

Auntie Mary was a singer and dancer in the movies. Both girls were beautiful. Frances was an extra in the movies and we often saw her in films. Beatrice also worked in films but not as much as her sister. Frances had a few speaking parts....She was in several scenes from "I Married An Angel" as part of an elaborate party scene. Another movie she was in was "Shanghai Gesture," there is a scene where she is in a cage that is pulled up to a window.--V

I Married an Angel was the last film Nelson Eddy and Jeannette MacDonald made together and was released in January 1942, with the New York opening in July 1942. Only trailers for this film and a few short clips are on Youtube so it’s not certain if she is visible in these scenes.

The Shanghai Gesture had its New York opening in December 1941, with a general release in January 1942. This film noir crime movie was directed by Josef von Sternberg and starred Gene Tierney, Walter Huston, and Victor Mature. The full movie is available on Youtube. At time mark 1:11:03 the sequence of cages being hoisted up outside a window as “an appetizer for our male guests” begins, first with one cage followed by a group of cages (actually four). Frances is in one of these cages.

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Today, Mary Varanelli’s legacy in “show business” is alive through her granddaughter who has become an Emmy Award-winning producer (See NOTE 5 below).


LEGACIES

Frank Varanelli, who married twice but remained childless, had no one to carry on his legacy when he eventually left the film business. He returned to the work of his youth. The United States Department of Commerce 1950 Census of Population and Housing reveals that the then 50-year-old Frank was once again working as a “truckman,” specifically as a truck driver for the Mayflower Moving Company. Frank would pass away in 1967 and his sister Mary passed in 1999.

Maria, Frank’s niece and my granduncle Frank Socci also never had children and would divorce in the mid-1940’s. Maria remarried but within a few years she become the victim of an auto accident in 1950. Frank Socci would also remarry and finally have a family, which included a daughter who was interested in acting. My granduncle Frank would work as barber well into old age, passing away in Florida in 1988 at age 93.

Of course, Rudolph Valentino would have a much greater film legacy than the extra who danced behind him on the set of a “tango palace” and a more glamorous life than this extra’s sister who enjoyed taking photographs on Hollywood back lots. And Valentino would naturally live a far more luxurious life than the extra’s niece who became a nurse and who married a barber–a marriage that created the connection to Valentino that my friend and I both share. Yes, the connection may be indirect, but it is a real connection, hidden for one hundred years, and finally brought to life now.


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“What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.” 

–Attributed to Pericles, Athenian statesman

(NOTE 6)


NOTES

1. Like the term “grandparents” the terms “great-uncle” and “granduncle” are both used to designate relations two generations away. Ancestry.com uses the term “granduncle” and that is the term I’ve used in this essay. Their chart showing the relationship is located here.

2. Apparently, according to a publicity squib, the efforts to find French-speaking extras went so far that Ingram and June Mathis were trying to teach extras to speak French and finally “were induced to make up and go on long enough to portray the parts.” The Evening Star Journal, Lincoln, Nebraska. Tuesday, February 8, 1921. Page 3.

3. The original 1925 version of The Phantom of the Opera was reissued in 1929 with sound, partial Technicolor, reworked title cards, with scenes removed and new scenes added. Lon Chaney was not involved in the changes in the 1929 version. The original version exists as the New York General Release print which is available at Archive.org. The 1929 version restoration produced by Kevin Brownlow, David Gill & Patrick Stanbury features a reconstructed, synchronized soundtrack and is available here on Youtube. There are varying presentation on the details on how the film was altered and these are listed in the SOURCES below and as cited in the discussion above.

4. The house Roach moved to in 1934 was a Southern colonial mansion originally owned by Priscilla Dean and then by Pola Negri before it was purchased by Roach. In the two pages that are available from a story in Architectural Digest, Roach’s first house in Berkeley Square, which was definitely NOT a “Southern colonial mansion,” is never mentioned.

5. Mary Varanelli’s granddaughter, April Jones, provided her “Mini Bio” to the IMDb site:

April Jones is an Emmy Award-winning Executive Producer and Director known for developing and overseeing innovative content for broadcast and multi-media platforms. Collaborating with the likes of artists such as Bobby Flay, Kevin Hart, Amber Tamblyn and Ice Cube, her multi-hyphenate body of work spans prime time series, acclaimed lifestyle and culinary programming, as well as cutting edge short-form and branded content.

6. The quotation by Pericles, according to Wikiquote.org, is “likely a modern paraphrasing of a longer passage from Thucydides‘ History of the Peloponnesian War, II.43.3.” It is quoted on page 118 in Flicker to Flame: Living with Purpose, Meaning, and Happiness by Jeffrey Thompson Parker, published by Morgan James Publishing, New York, 2006.


SOURCES

Newspapers and other publications as cited in the text and NOTES.

The Four Horsemen of the Apocalypse and The Phantom of the Opera, Youtube videos as cited.


American Film Institute Catalog, Phantom of the Opera. https://catalog.afi.com/Catalog/moviedetails/11345

Architectural Digest, April 1990 “Hal Roach: A Legendary Producer’s Beverly Hills Estate” Pages 186-undetermined.

IMDb (Internet Movei Database). April Jones, “Mini Bio.”

IMDb (Internet Movie Database). The Four Horsemen of the Apocalypse. “Alternative Versions.”

IMDb (Internet Movie Database). The Phantom of the Opera. “Alternative Versions.”

The Phantom of the Opera, Wikipedia entry.

Tom Mix, Wikipedia entry.

Turner Classic Movies, Hal Roach Biography, Life Events.

Turner Classic Movies, I Married an Angel. Film Details.

Turner Classic Movies, The Shanghai Gesture. Film Details.

Will Rogers, The Official Licensing Website of Will Rogers. Biography.

Rudolph Valentino: His Box-Office Appeal During 1922 (and Beyond) Illustrated in One Theater’s Billheads

One hundred years ago in December Rudolph Valentino was ending his “breakout year” as he rose to full film stardom. By the time “Sheik Week” was declared by Paramount starting on November 20, 1921, Valentino’s next film, Moran of the Lady Letty, was completing production; it would be released on February 12, 1922. Beyond the Rocks with Gloria Swanson was filmed during December 1921-January 1922 and would premiere on May 7, 1922; by March, Blood and Sand, which would be Valentino’s first film in which he carried the “starring role,” was in full production; filming was completed by mid-May and set for a September 10, 1922 release. The Young Rajah (with Valentino’s first name still not settled…he was still billed as “Rodolfo”) was filming by June; it was completed some time during August and had a November 12, 1922 release. (A companion post “Rudolph Valentino Joins Paramount’s Gallery of Stars” is also available on Youtube.) Link to the video version of this post on Youtube.

Rudolph Valentino’s Film Releases During 1922

  • Moran of the Lady Letty 2/12/1922
  • Beyond the Rocks 5/7/1922
  • Blood and Sand 8/10/1922 (8/6/1922, New York open)
  • The Young Rajah 11/12/1922 (11/5/1922, New York open)

Keep in mind that as Valentino’s star rose many of his earlier films were booked again to capitalize on his popularity and played around the country even as his new films were premiering during 1922. Among these were A Wonderful Chance, Delicious Little Devil, Frivolous Wives (a 1921 version of the 1918 The Married Virgin, re-cut to enhance Valentino’s role), The Conquering Power, and The Four Horsemen of the Apocalypse. And, of course, The Sheik played on…along with a succession of knock-off films, parodies, and songs in 1922.

For example, here is a 1922 ad for Frivolous Wives from my collection. This ad appeared in The Everett Daily Herald, Everett, Washington on Wednesday, September 13, 1922 (Page 6). I’ve only showed part of the full page but it’s quite obvious that the ad for Valentino’s old film took up a great deal of that page!

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Ad for Frivolous Wives, September 13, 1922

A Typical Small-Town Theater: The Palace Theatre, Antigo, Wisconsin

The glittering premieres held in cities like New York and Los Angeles attracted important reviewers and big box office numbers but theaters in smaller cities and even smaller towns were where the ultimate success of a film was determined. Audiences who went to the movies for an afternoon matinee or a night out were the people who kept a star’s light blazing.

The Palace Theatre in the small community of Antigo, Wisconsin was typical of many venues around the United States and Canada. The Palace Theatre still exists. Today The Palace Twin Theatre has two screens with a total of 1000 seats. Here’s a brief history provided by the Langlade Historical Society as related in a thread on the Cinema Treasures site.

Harvey Hanson, prominent theater owner, was born in Appleton, WI in 1883; he came to Antigo around 1908 and started in the theater business. In 1909 the Hanson building was built on 5th Ave.  (still stands today,the name Hanson is still on the building) and during this time Harvey Hanson showed silent movies to the people of Antigo, thus started the beginning of the Palace Theater. Then in 1915, Harvey leased the building to a well known five and ten cent store F.W. Woolworth, and across the street the “New” Palace Theater was going to be built. In 1916, the new Palace Theater (capacity 1180 seats and at that time the only fireproof theater in central Wisconsin) opened and it was a successful venture and generations of movie goers attended the show house to be enthralled by Hollywood movies. On the stage were occasional vaudeville and talent shows.
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The Antigo Theatre, Date Unknown
Photo Credit Langlade Historical Society

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The Antigo Theatre, Date Unknown
Photo Credit Langlade Historical Society

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Antigo, Wisconsin in 1922. The Palace Theatre is visible just behind the “Lunch” sign on the right.

This image is most likely from the Langlade Historical Society collection but was posted by Mark Zelinski on his family site named The Lena Web which is dedicated to a special family member.

The Four Horsemen of the Apocalypse actually had a scheduling mix-up before it was back at a The Palace Theatre in the Fall of 1922. There were mix-ups in scheduling dates for other films as well, but the letter below shows a particular misunderstanding on the part of the theater’s management as to which entity actually controlled the picture. It seems that the issue was resolved in a letter written to Mr. H. E. Hanson on May 29, 1922 and dates for a four-day booking were set for September 25-28, 1922. More than a year from the original March 1921 release, this film continued to attract a large audience. (See my post on the premiere here.) Unfortunately, there was no discussion about the rental fee but figures at the lower left of the page suggest that the fee may have been $75.00 a day, with a deduction for some reason of one day’s fee, resulting in a total fee of $225.00. This fee would have been equal to what was charged for Beyond the Rocks in December 1922.

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From my collection (See NOTES below)

The Theater “Billhead”

A billhead is “a letterhead used for statements of charges” as defined in Collins online dictionary. The billhead pictured below is from my collection and is titled “Notice of Exhibition Dates.” It shows the rental fees the Palace Theatre owed to Paramount Pictures/Famous Players-Lasky Productions.

Information on this type of theater billhead included the name of the film, the shipping date, the number of the print shipped to the theater and the scheduled exhibition dates/days for the months involved. This billhead covers shipping dates during the period between October 30-December 25, 1922. Looking down the list of films, only eight films had three-day runs during this two month period, with a check mark marking the last day of the run which would be a Saturday. Of those films, three were Valentino pictures.

Note: In the discussion below I will often refer to a “possible second run” at the theater. Without all the billheads for this theater, it is impossible to know exactly when first runs of some of these films took place. Some pictures were distributed more quickly to the country’s heartland than others; with the “big” films I have speculated in some cases that enough time may have passed since an initial release to allow for a second booking during the time frame of the billhead.

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Paramount Pictures/Famous Players-Lasky Billhead

Rental Fees Paid by The Palace Theatre: How Other Films Stacked Up Against Rudolph Valentino’s Releases

1. The Sheik…Shipping date November 7, 1922. Run dates scheduled for Thursday-Saturday, November 9-11. Rental fee: $70

Audiences in Antigo were still going to see The Sheik a year after its release. The film had had it’s “pre-release” in Los Angeles on October 30, 1921 followed by the New York City premiere in two theaters on November 6. It’s very likely that The Sheik already had a first run in Antigo because “Sheik Week” which began September 27, 1921 marked the full distribution of the film across the nation and within weeks it was in places like Illinois and Mississippi (see my earlier post about “Sheik Week” and the reviews, links above). The Sheik was shown at The Palace starting on Thursday, November 9th, 1922. During the first two weeks November 1922, of the seven movies shown, the Antigo Theatre paid the most for The Sheik ($70.00) which illustrates the staying power of this film.

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The Affairs of Anatol (released September 21, 1921), was also still popular. It actually held the box office record in New York City for opening day until The Sheik arrived. The Affairs of Anatol apparently enjoyed another run from November 16-18, 1922 at the Palace with a rental fee of $35.00. Directed by Cecile B. DeMille, it had finished a successful run in Los Angeles immediately prior to the “pre-release” of The Sheik. Agnes Ayres, who starred in The Sheik, appeared in The Affairs of Anatol, but the lead roles were played by the very popular heart throb Wallace Reid and top female star Gloria Swanson. In addition to Swanson, cast members Wanda Hawley, Bebe Daniels and Ruth Miller had already played in a Valentino film or would play in one in the future.

An interesting story surrounds Don’t Tell Everything which was booked for three days for November 2-4, 1922 for a rental fee of $40.00 just before The Sheik played its 3-day run the next weekend. This film originated from out takes/extra footage from The Affairs of Anatol which would be shown only a couple of weeks later. One note of interest: on November 15, a British short titled Loves’s Boomerang was booked for a $10.00 rental fee. The title director for this film was a man named Alfred Hitchcock.

2. Moran of the Lady Letty…Shipping date November 28, 1922. Run dates scheduled for Thursday-Saturday (November 30-December 2). Rental fee: $50.00

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Moran of the Lady Letty, with leading lady Dorothy Dalton, had its initial rollout beginning February 12, 1922 and was most likely having another run at this time and was sandwiched between two more DeMille productions. The week before there was a three-day run of Saturday Night, a DeMille film that had been released on January 29, 1922, so it also may have been returning for another showing at the Antigo. With the same $50.00 rental cost as Moran of the Lady Letty, it’s clear that Saturday Night continued to have audience appeal. (Click here for my series on Moran of the Lady Letty.)

The weekend after the run of Moran of the Lady Letty the feature was Fool’s Paradise which ran from December 7-9, 1922. This film commanded a rental fee of $70.00 which matched the fee that had been paid for The Sheik a month earlier. Fool’s Paradise was another Cecile B. DeMille production which starred Dorothy Dalton. It had been released one year earlier on December 9, 1921 and drew critical praise as well as excellent reviews for Dalton. Exhibitors Herald considered Dalton’s performance as the best she had done to that point and found her “piquant and charming” in the role of cantina dancer Poll Patchouli (Exhibitors Herald, December 24, 1921. Page 141, available at Archive.org). Its popularity is obvious as a year later its rental fee matched the fee charged for The Sheik.

3. Beyond the Rocks…Shipping date December 19, 1922. Run dates scheduled for Thursday/Friday (December 21/23). Rental fee: $75.00

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Beyond the Rocks with Gloria Swanson as star had been released in May 1922 so it is possible this was another run at the Antigo Theatre; it carried a $75.00 rental fee–$5.00 more than the fee for The Sheik. The pairing of Swanson, Paramount’s top star (see prior post) with the newly popular Valentino warranted this higher rental fee.

But the week before a film called Forever carried a $50.00 fee which matched the rental fee of the newer release, Moran of the Lady Letty. Forever is another film with an interesting backstory. It was released on October 16, 1921 under the title Peter Ibbetson and went into nationwide release in early March 1922. Under this title it was playing in New York City when The Sheik premiered on November 6, 1921. In fact, both films appeared in a “joint ad” the day after The Sheik premiered. You can see this ad by clicking here, which will take you to an earlier post on this site. It starred Wallace Reid and Elsie Ferguson and was directed by George Fitzmaurice. Fitzmaurice was a director Valentino had wanted to work with from early in his time at Paramount. His chance to have Fitzmaurice direct him would come only at the very end of his career when Fitzmaurice directed The Son of the Sheik.

Tucked in the middle of the the schedule was a Wednesday, December 20 showing of The Ordeal which had been released on May 21, 1922. It was a melodrama co-written by Somerset Maugham and was only 50 minutes long. Agnes Ayres, who had been the “lead” in The Sheik only six months before, and Conrad Nagel, a popular actor, apparently couldn’t bolster its appeal, so six months later the rental fee was only $10.00.

One film that is notable for its very low $15.00 rental fee is Beauty’s Worth which was booked after Christmas for one day on Wednesday, December 27. This film starred Marion Davies and it definitely was not a “short.” According to Wikipedia, “The centerpiece of the film is a stunning ‘tableaux vivants’ in which Davies recreates her dancing doll routine from the 1916 edition of the Ziegfeld Follies.” Exhibitors Herald in its April 15, 1922 edition gave a full review (Page 63) along with a “digest” (Page 62); the digest noted the “thin” story, but thought the film would have good audience appeal because of the excellent production.

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Exhibitors Herald, April 15, 1922. Page 62.

from Digest of Pictures of the Week

Was the low fee due to the possibility that business would be slow during this period in addition to industry-wide financial issues? I can only observe that by 1924 Marion Davies would be the number one box office female attraction…but this was 1922 and she hadn’t reached her peak popularity. The low rental fee late in the year of release could simply illustrate how a film’s appeal could taper off dramatically.

The 1922 Valentino Releases Missing from the Billhead

The two 1922 Valentino releases that are missing from this billhead are Blood and Sand and The Young Rajah. Blood and Sand had its New York premiere on Sunday, August 6 at the Rivoli according to an ad the prior day, so it most likely had a first run before the start date of this billhead (October 30, 1922). The Young Rajah had a November 12 release, so the Palace Theatre would have had its first booking sometime in early 1923; this timing was evident in many ads which appeared in newspapers from around the country and away from the big cities which I saw during my research.

According to news reports, Blood and Sand on its first Monday “drew 500 more than went to see him the first Monday he appeared in ‘The Sheik’ when he set a new Monday attendance record at the theater” (The Nashville Tennessean, Sunday, August 20, 1922. Page 2.) A couple of months later, The Young Rajah broke the opening day record set by Blood and Sand when it opened at the Rivoli on November 5 (Daily News, New York, Tuesday, November 7, 1922. Page 17). Each new release seemed to draw a bigger audience than the prior film did at least at the New York openings.

In 1923…No New Productions for Valentino

So what happened when each film returned to the Palace Theatre about a year later?

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8/30/23 Blood & Sand booked for 9/20-21/23
(ignore typo 1921)
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10/31/23 The Young Rajah booked for 11/12/23

As discussed above, The Sheik still commanded a fee of $70.00 for year after its release, while Beyond the Rocks was still at a peak of $75.00 six months after its premiere. I do not have a record of the initial rental fees for Blood and Sand or The Young Rajah, but there seemed to be a big drop off a year later for these two films. The billheads above don’t indicate the length of the runs. Blood and Sand had a rental fee of $50.00 for a September 1923 showing. This is a bit surprising since the film was one of the highest grossing films of 1922, had given Valentino his first “star” billing and had received generally positive reviews. Surely the initial rental fee must have been in the range of the already aging Beyond the Rocks and The Sheik. The fee for The Young Rajah is even more surprising–$25.00 for its November showing. The early showings in 1922 had drawn strong audiences but a year later the waning appeal of this “big” film had dropped the rental fee to the level of some of the “program” pictures on the billhead that were running at The Palace Theatre in 1922.

Why? In the case of The Young Rajah the reviews had not been very enthusiastic. But that was not the case for Blood and Sand. Perhaps the problem was that by November 1923 Valentino had been off the screen for a year after going “on strike.” The tumult had gone public by August 1922 and the long legal battle continued until moves began in mid-1923 to end the impasse with the studio. In spite of Valentino’s efforts to stay in the public’s eye–the Mineralava dance tour with Natacha Rambova; his poetry book; his body-building publicity–being off-screen without new films would have been a big issue for any film career’s momentum. Naturally, the studio actively promoted other actors during this time, notably casting Antonio Moreno opposite Gloria Swanson. As early as September 1922, just a month after Blood and Sand‘s triumphant premiere and rave reviews for Valentino’s performance and well before before The Young Rajah opened in mid-November, the reports were out about the Moreno-Swanson pairing in My American Wife (considered lost), which would be directed by Sam Wood, who had directed Beyond the Rocks (Daily News, New York, Wednesday, September 27, 1922. Page 17).

At the same time, Ramon Navarro, who had been an extra in The Four Horseman of the Apocalypse, was being championed by Rex Ingram and appeared in his first good supporting role in The Prisoner of Zenda, released a matter of weeks before Blood and Sand. It was still playing on Broadway at the Astor Theater when Blood and Sand opened. (There were large, head-to-head ads for both films when Blood and Sand debuted.) In 1923 Navarro had his first starring role in Scaramouche (released in September), which despite the cost, did make money and would break box office records in Paris and London. Also in the public eye was Douglas Fairbanks, then known as “The King of Hollywood,” who released Robin Hood on October 18, 1922. This film was not only a great hit, but its premiere one hundred years ago is now cited as the first modern movie premiere and red carpet event. (See NOTES below for more information.)

The first half of 1922 had brought Valentino to true “star” status; but by the end of the year his momentum as an actor stalled. Although he did attend the premiere of The Young Rajah in New York while carrying on his legal fight with the studio, his energies in 1923 would be aimed at earning money using his celebrity rather through his film career…and while he was off-screen there were missed opportunities that may have helped erase the memory of the disappointing reception of The Young Rajah. Valentino’s next film, The Spanish Cavalier, which had already begun pre-production when he went on strike, was completely reworked to have a female lead. The Spanish Dancer would star Pola Negri playing against Antonio Moreno and would be released in November 1923, only a couple of months before Valentino would finally return to work.

Then in 1924…

Valentino’s first effort when he returned was Monsieur Beaucaire, which started filming in early 1924 in New York. Interestingly, Douglas Fairbanks had purchased the property in 1922, thinking he would make his version after completing Robin Hood.

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“Doug” Buys “Monsieur Beaucaire”

Film Daily, Wednesday, April 26, 1922. Page 4.

Eventually, Fairbanks would sell his rights to the story. Valentino’s opulent, much-anticipated version–his comeback film–was released during August 1924, drawing large crowds in bigger cities in the U.S. and in Europe, but losing audience in smaller cities and towns across the country such as Antigo, Wisconsin.

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11/29/24 Monsieur Beaucaire booked for 12/30-31/1924

I do not know if the December 30-31 booking was a first showing or a return booking at The Palace Theatre. Regardless, the rental fee for this extravagant “comeback” film was only $45.00–higher than the $25.00 fee for Valentino’s last film The Young Rajah a year before, but below the $50.00 fee for Blood and Sand one year after its release and less than for a first run of Moran of the Lady Letty…and only two-thirds the booking fee for Beyond the Rocks and a repeat run of The Sheik.

The reception of Monsieur Beaucaire would illustrate how the all-important audiences away from the sophisticated large cities would be instrumental to the level of success of Rudolph Valentino’s comeback. Publicity and reviews could launch a film, but the general public still needed to be willing to buy tickets…and Rudolph Valentino’s comeback was off to an uneven start.

NOTES

ACKNOWLEDGMENT–The billhead in my collection was purchased from EBay seller “mrbuysalot” who graciously permitted me to use images of the other billheads that are pictured in this post. His store features, among other things, items from a huge trove of documents retrieved from The Palace Theatre. UPDATE–these items are now part of my collection!

1. The Metro Pictures Corporation letterhead prominently displays a “logo” reading “Distributors of NAZIMOVA Productions.” Various timelines report that she signed a five-year contract with Metro in 1917 and that the contract was cancelled after Camille, the picture that brought Valentino and Rambova together. Nazimova did create her own production company but the company simply let her contract expire. Metro had announced her signing in the July 28, 1917 issue of Motion Picture World (direct link here at Archive.org), but I’ve seen comments that she actually signed in early May 1917. Regardless, by the time this letter was written on May 29, 1922 her contract had most likely already ended.

2. For more about the first modern movie premiere which was held for the premiere of Douglas Fairbanks’ Robin Hood, see “Everybody From Starland Was There”: The Hollywood Red Carpet Movie Premiere Turns 100. The Hollywood Reporter, October 18, 2022.

3. Many of the films listed on The Palace Theatre’s billhead that have survived are available on Youtube and Archive.org.

SOURCES

Newspapers and trade publications as cited in the text.

American Film Institute

Archive.org

Antigo, Wisconsin: A Short History

Cinema Treasures.org, Palace Twin Theatre, Antigo, Wisconsin

IMDb, Internet Movie Database

Langlade County Historical Society, Antigo, Wisconsin

Leider, Emily W. Dark Lover, The Life and Death of Rudolph Valentino. New York: Farrar Straus and Giroux, 2003.

Wikipedia entries for various film titles

Walker, Alexander. Rudolph Valentino. Briarcliff Manor, New York: Stein and Day, 1976.

Rudolph Valentino Joins Paramount’s Gallery of Stars–1922

Link to Youtube video version is here.

As 1922 began it was clear that Rudolph Valentino’s popularity was quickly on the rise. After the smashing success of The Sheik following the the full release of the film in November 1921, the floodgates had opened, largely due to the intense reaction of female moviegoers. Moran of the Lady Letty was completed by November 1921 and was an attempt to broaden his appeal to attract more men; it would be his first release in 1922 with a February premiere (See my four-part series on this film; links below.). Then the studio paired their top female star, Gloria Swanson, with Valentino in Beyond the Rocks which filmed during December 1921 into January 1922 for a May release. Although they wouldn’t be release until later in the year, Blood and Sand was filming from March through mid-May and The Young Rajah was in production in June. In preparation for 1923 Valentino then moved into pre-production for The Spanish Cavalier, which ultimately was never made, although there would be a re-working of the film…a very interesting story in itself…

By June, Valentino was near the top of the hierarchy of Paramount stars and his new status was clearly shown in this advertising spread from The Saturday Evening Post, June 17, 1922.

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DIRECTORS

R to L, top row: Cecille B. DeMille, George Fitzmaurice*, Penrhyn Stanlaws, Sam Wood*, John S. Robertson, Fred Niblo*

Continued on 2nd Page, top row: Joseph Henabery*

R to L, bottom row: William deMille, George Melford*, Irvin V. Willat, Alfred E. Green, James Cruze

Continued to 2nd Page, bottom row: Philip E. Rosen*, Ernest Lubitsch, Paul Powell*

*Indicates directors who had already directed or who would direct Valentino in the future.

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ACTORS/ACTRESSES

Top: Gloria Swanson*

R to L, 2nd and 3rd: Thomas Meighan, Rudolph Valentino

R to L, 4th row: Elise Ferguson, Bebe Daniels*, Betty Compton, Wallace Reid

R to L, 5th row: May McAvoy, Jack Holt, Dorothy Dalton*Agnes Ayres*

R to L, 6th row: Wanda Hawley*, Mary Miles Minter, Lila Lee*, Pola Negri

Bottom: Alice Brady

*Indicates actresses who appeared with Valentino.

NOTE: May McAvoy had been announced to play Carmen in Blood and Sand in the industry press then in a publicity notice entitled “New Paramount Productions” published in The Houston Post, Houston, Texas dated Sunday, February 12, 1922 (Page 35). However, she was dropped from the cast and was replaced by Lila Lee in the film. This notice is pictured in Part 3 of my series on Moran of the Lady Letty. Bebe Daniels had been announced for the role of Dona Sol but was replaced by Nita Naldi.

Below is a closer look at the “top three…”

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Gloria Swanson

Thomas Meighan

Rodolph Valentino

The Saturday Evening Post, which traced its roots back to Benjamin Franklin, was a dying publication in 1897 (circulation 2,231) when it was bought for $1,000.00 (downpayment, $100.00) by Cyrus Curtis who published Ladies Home Journal. He poured his profits from this successful publication into The Saturday Evening Post and “public demand for it became so great that the presses could scarcely turn out copies fast enough.” By 1922, it had an average circulation of 2,187,024 and ads like the one pictured here help give it advertising revenue of over $28 million dollars a year. (Peterson, Theodore. Magazines in the Twentieth Century, Page 12.) The magazine was a prime advertising vehicle for the movie industry, along with newspapers and fan magazines such as Photoplay.

At this time of year the studios would present a preview of upcoming releases for the next “season” which in 1922 ran from August to January 1923. So, about a month after the ad was published in The Saturday Evening Post, Paramount released its list in newspapers like The Wichita Eagle, Wichita, Kansas (Sunday, July 30, 1922, Page 32).

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To top this off, Paramount actually made a promotional film that highlighted its company of directors and actors. This ad appeared along with the list in The Wichita Eagle.

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The list was in alphabetical order, so the name “Rodolf Valentino” appeared last on the list of “Stars.”

By contrast, note the second column which listed “Players.”

The Wichita Eagle, Wichita, Kansas. Sunday, July 30, 1922. Page 32.

You can actually see this humorous 10-minute film on Youtube, thanks to the Historic Hollywood channel. The film starts with a sequence featuring Dorothy Dalton in snippets of her various roles, beginning with Moran of the Lady Letty. It shows how charming she was and why she was such a popular player. The segment featuring Valentino on the set of Blood and Sand as he “trains” to fight a bull starts at approximately Minute 4:40 and also includes the other stars in the film–Nita Naldi, Walter Long, and Lila Lee.


Unfortunately, as Rudolph Valentino was finally coming into his own as a true “star” versus being a “player,” the path to a reversal of the early momentum of the first part of 1922 was already in place. Tumult was on the way and he would end the year without film plans for 1923. Paramount released its schedule of releases from February 1, 1923 to August 1,1923–the “Super 39”– at the beginning of 1923 (for example, as published in The Orlando Sentinel, Orlando, Florida. January 21, 1923. Page 17).

The name “Rudolph Valentino” was nowhere to be seen.

NOTES

1. Links to all the blog posts and video links for the 4-part series on Moran of the Lady Letty can be found in Part 4. Click here.

2. The Saturday Evening Post 2-page advertising spread is from my personal collection.

3. Theodore Kosloff, listed as one of Paramount’s “Players,” had been involved with Natacha Rambova before she and Rudolph Valentino met.

4. The image of The Orlando Sentinel story about Paramount’s “Super 39” was very poor, so it was not included in this post. I’m providing the headline for reference.

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SOURCES

Newspaper sources as noted in the text.

A Trip to Paramountown video as posted on the Historic Hollywood channel on Youtube.

Peterson, Theodore. Magazines in the Twentieth Century. Urbana: University of Illinois Press, 1956. Link to the PDF download at https://modjourn.org/.

“Beyond the Rocks.” American Film Institute, AFI Catalog. Link to entry.

“Blood and Sand.” American Film Institute, AFI Catalog. Link to entry.

“Moran of the Lady Letty.” American Film Institute, AFI Catalog. Link to entry.

“The Young Rajah.” American Film Institute, AFI Catalog. Link to entry.