I had my NUS MBA Interview yesterday. I’m decided on going to Ross, but the economic situation is making me extremely difficult for getting a loan. I had scheduled my interview before my Ross decision, so all in all I thought it was prudent to attend the interview. Surprisingly, it was different from the others in various ways:
- It was telephonic (I hate telephonic interviews, I can never be myself)
- It was different…
Before the interview I was a bit edgy that it might be difficult to understand the accent of the interviewer(s) if they are of chinese descent. This was because I had a tough time with the locals when I was in Singapore for my Haas interview.
I got a call right on time and first surprise: The 2 interviewers were Indian. I think they understood the problem and acted accordingly. Nice move… It was a panel interview consisting of 2 people. Prof. Srinivasa who was a professor of finance and Ms. Bani from Career Services. The interview went on for 20 minutes and was pretty good.
It started with the usual questions:
- Introduce yourself
- Why an MBA now and why from NUS?
- What are your goals?
I answered all the 3 and showed my interetst in moving into product strategy. The next question was unexpected:
So, you must have heard about IPL moving out to South Africa (SA). If you were a consultant to BCCI, what strategy would you propose to minimize losses of not having the matches in India.
If you are unaware of what I’m talking here, IPL (Indian Premier League) is a very popular cricketing event in India done by the Board of Control for Cricket in India (BCCI) which this year has been moved to SA because of its dates clashing with the Indian General Elections. You can read about it here.
That was a great question. I talked about:
- Doing a financial analysis of last year’s balance sheet for money earned from Ticket Sales VS TV Rights. Then after doing a downgrading of the first number based on different factors as it is not being done in India to make a call on going prime-time India time or prime-time SA time for the matches. (I am sure the answer will be India prime-time)
- I gave ideas on a forked-branding for teams in India & SA
- How can IPL do a sister city concept, like “Delhi-Durban Daredevils” and design branding around it.
- How BCCI can project this as an opportunity for the sponsors to enter a new market.
- … etc
Then, we talked about my job. They seemed amused by my “Product Evangelist” title. She then asked me about what strategy would I adopt for an e-book reader, if I would go for a custom format. My belief is that custom formats by each company (sony, samsung.. etc) will silo the market and is not favourable for any player, unless you have a monopoly there. I said I would go the Apple iPod way, which bases its architecture on a standard (mp3) and then creates value added services and branding so strong that iPod is now become synonymous with an MP3 Player (I remember I had a guy selling me a Soni iPod, yes Soni 🙂 some time back)
The discussion ended with them asking me where I want to work after my MBA, if I would like to go back to Adobe and if so in what role. I asked them some questions, centered around career services and action-based learning opportunities at NUS. They asked about the other schools and I have applied (which I thought was not so professional) and asked me when I had to turn in my deposit for Ross.
Overall, the interview was a bit uncoventional compared to the ones I have had. I enjoyed the discussion like I had the other interviews. NUS is a good school and pretty well known in SE-Asia. But even if I get in, NUS will rank below Ross for sure unless I am unable to raise the funds to go to Ross.

I am a Product Evangelist turned MBA delineating his journey through BSchool