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We are Pop-Up City, an agency for urban transformation based in Amsterdam
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Projects

A New Heart for Driel
Together with residents, we created a new vision for their village centre — making it safer, greener, and more vibrant, turning it from a place of transit into a lively hub for community life.
- Samen Driel

People-Driven City-Branding in Banne II
The heart of Banne II in Amsterdam-Noord is undergoing a major transformation. We developed a unique approach to creating a new area identity, communication strategy, and placemaking, entirely in co-creation with the residents.
- City of Amsterdam
- Urban Resort
- Rochdale

Dijkreis, a Podwalk App That Brings a Centuries-Old Sea Dike to Life
To celebrate Amsterdam’s 750th anniversary, we created Dijkreis, an interactive audio adventure that lets players explore the centuries-old Waterlandse Zeedijk — one of the city’s most historic but overlooked landmarks.
- AFK
- Ymere
- Waterschap AGV
- HHNK
- Ketjen
- Amsterdam 750

Rethinking the Food System With the New Generation Chefs
Pop-Up City has played a pivotal role in shaping the New Generations Chefs competition, an initiative aimed at fostering a new generation of culinary pioneers.
- The Farm Kitchen
- Albron
Publications

(H)Activate the City
(H)Activate the City is your guide to urban hacking.
- Erasmus+
Insights

The Hidden Art of Amsterdam’s Sticker Culture
Across the city, countless stickers cover lampposts, traffic signs, public toilets, and electrical boxes. You might walk or cycle past them without a second glance, but those who take a closer look will discover a thriving underground art scene.

Parking Spaces Reimagined: The Pop-Up Parking Service Brings Creative Parklets to Your Street
What would your street look like without cars, but with an outdoor cinema, a sauna, or even a playground? In Utrecht, RAUM is making this a reality with their Pop-Up Parking Service.

How Kitchen Gardens in the Balkans Inspire Europe’s Self-Sufficient Future
In many parts of the world, the concept of a kitchen garden has largely become a thing of the past. In the Balkans, however, this tradition is still alive and kicking, providing inspiration for Europe in its new geopolitical reality.

Asphalt Art: Painting a Better Urban Future
The Asphalt Art Initiative is reimagining our streets. By blending art, safety, and community engagement, this initiative is turning dull roads into vibrant public spaces.