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Google Play for business | Launch & monetize your apps | Google Play Console
Notes from Google Play
Your innovation fuels our commitment to make Play more rewarding for your business. See how we evolved the store, added powerful new tools to save you time, and worked with you to build a safer ecosystem in 2025.
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Essentials
Find the tools and guidance you need to accomplish your goals with Google Play.
Find the tools and guidance you need to accomplish your goals with Google Play.
Topics
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Learning
Learn the skills and best practices to help every part of your business thrive.
Learn the skills and best practices to help every part of your business thrive.
Guides for every topic
Find the right tools and resources for your goals.
Play Academy
Get online training, targeted for every stage of your business growth.
Insights
Find the most impactful reports and insights to drive your app growth.
Case studies
See real-world stories and businesses thriving on Google Play.
#WeArePlay
Learn about the global community building amazing apps on Google Play.
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Programs
Get involved with programs designed to support the needs of all types of businesses.
Get involved with programs designed to support the needs of all types of businesses.
For reaching new audiences
For Games
For childrens' app
For content and media apps
Pilot programs
For reaching new audiences
For Games
For childrens' app
For content and media apps
Pilot programs
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Play Console
Learn about Play Console features and leverage our best practices.
Learn about Play Console features and leverage our best practices.
Test
Release
Grow
Monetize
Test
Release
Grow
Monetize
Get Google Play developer updates in your inbox
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Ready to scale your app?
Apply to the 12-week Google Play Apps Accelerator. Featuring a tailored curriculum and guidance from dedicated mentors and experts.
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Google Play's Best of 2025 awards
Check out this year's most outstanding apps and games, and the developers setting new standards for creative and fun user experiences.
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#WeArePlay: 10 million downloads and counting, meet app and game founders from across the U.S.
They saw a problem and built the answer.
Find the right tools and resources to accomplish your goals with Google Play.
Monetize with Play Commerce
Growing your audience
Improving app quality
Privacy and security
Monetize with Play Commerce
Google Play Commerce is our platform to help you reach your monetization goals. Explore the tools and resources to monetize your app and boost your revenue.
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Program
Grow with Google Play pass
Google Play Pass is a subscription service offering access to over 1000 apps and games, completely free of ads and in-app purchases. Play Pass provides a high-quality, curated collection of titles – with new content added regularly.
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Console feature
Sell products in-app
Grow your revenue by selling products within your app using Google Play Billing
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Console feature
Set up subscriptions
Grow your revenue with subscriptions and let Play take care of payment, notifications, and subscription management
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Case study
Beelinguapp finds success with subscriptions
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Help center
Tax and compliance support
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Growing your audience
We offer a suite of reporting and optimization tools—including market insights exclusive to Google Play—all designed to maximize your reach.
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Insight
Grow in new markets with Go Global
Grow in local markets with insights and best practices from Google Play
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Console feature
Track acquisition
Track acquisition trends and see which sources are driving the highest quality impressions
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Console feature
Optimize your store listing
Optimize your Google Play store listing to help increase installs and retention. Run A/B tests to find the most effective graphics and localized text.
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Console Feature
Analyze metrics exclusive to Google Play
Track acquisition trends and see which sources are driving the highest quality impressions
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Case study
Analyze metrics exclusive to Google Play
Watch video
Improving app quality
Building a high-quality app or game can drive its success on Google Play. Increase your app’s reach by implementing these key improvements.
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Medium
Scale the happiness of your users
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Console feature
Monitor quality with Android vitals
Monitor and improve the technical quality of your app or game. Android vitals reports on key user-impacting issues and helps you to debug and prioritize across them
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Help center
Run store listings experiences
Optimize your Google Play store listing to help increase installs and retention. Run A/B tests to find the most effective graphics and localized text.
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Case study
SGN games increases conversions using store listings experiments
Watch video
Privacy and security
Our developer policy guidelines give you the resources you need to keep your app safe and reliable for users around the globe.
Supporting developers of all sizes, stages of growth and business models.
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Google Play Points
Connect with highly engaged users and earn incremental revenue.
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Google Play Pass
Get discovered and earn recurring revenue from Play Pass users.
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Google Play Games Level Up
The new Level Up program connects great gaming experiences to greater business success.
Learn more
