| CARVIEW |
Select Language
HTTP/2 200
date: Thu, 22 Jan 2026 23:24:39 GMT
content-type: text/html; charset=UTF-8
content-encoding: gzip
cf-ray: 9c22ce5b4a7d90cd-BLR
cf-cache-status: HIT
cache-control: public, max-age=2678400
expires: Sun, 22 Feb 2026 23:24:39 GMT
last-modified: Thu, 22 Jan 2026 18:50:08 GMT
link: ; rel="alternate"; title="JSON"; type="application/json", Welcome to The Place Brand Observer
![Place Brand Leaders Yearbook Series]( "Place Brand Leaders Yearbook Series")
![Reputation Lab]( "reputation_lab_logo_small")
![client-image]( "resonanceconsultancy_logo")
![Mpege Place Branding Agency Sweden]( "Mpege Place Branding Agency Sweden")
![N/LF Placemaking Agency Brazil logo]( "N/LF Placemaking Agency Brazil logo")
![Brand Finance logo]( "Brand Finance logo")
![Silver Lining Strategy]( "Silver Lining Strategy")
![ideaworks strategy design agency logo]( "ideaworks strategy design agency logo")
![C-Studios-logo-marketing-places-globally]( "C-Studios-logo-marketing-places-globally-new")
![client-image]( "Trove tourism development advisors social")
Places to Watch, People to Follow — Stories. Strategy. Impact.
Born in Aotearoa New Zealand. Made with love in Switzerland — and shared with the world.
What's New
Insights that Travel — Publications by TPBO
Explore our collection of publications designed to inform, inspire, and connect those shaping the future of places. From the annual Place Brand Leaders Yearbook to regional spotlights and special editions, each publication offers curated insights, standout examples, and expert reflections on what drives place success.
Whether you're rethinking strategy, building reputation, or showcasing impact, our publications are essential tools for navigating the fast-changing world of place branding, marketing, and development.
People to Watch
TPBO Featured Agencies
© 2026 The Place Brand Observer | Switzerland.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. OK Reject More About Cookies
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.