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Sam Atkinson | Observer
Sam Atkinson
E-Commerce & Tech Expert
Sam Atkinson is the co-founder and CEO of Swap. He began his career in M&A at Irish law firm Arthur Cox before joining McKinsey & Company, where he worked primarily with large retailers on their operations, including projects for LVMH and Dr Martens. After McKinsey, Sam joined Neo-Bank for e-commerce, and Juni as Head of Strategy. His time at Juni sparked the idea for Swap, where he realized the many challenges facing retailers, especially in e-commerce. Since launching Swap in November of 2022, Sam has worked tirelessly to make commerce more open and merchant-controlled for 600+ brands worldwide.
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