TURN YOUR MESSAGE INTO A MOVEMENT

Perhaps the most difficult life is one as a visionary with unrealized impact.

For if you hold a powerful vision that others have not yet embraced, you continually receive evidence that your ideas are unwanted by the world around you.

Maybe you’ve done a TEDx talk that didn’t land with people, or prospective customers and funders tune you out, or people just glaze over when you share your organization’s mission statement.

You see lesser solutions winning all of the attention, and you believe in your heart of hearts that your insights can make a real difference.

But most people won’t ever tell you why they’re tuning you out.

And it’s not because of the quality of your idea.

If your idea has made a difference, then it has value. Plain and simple.

But today, people are more skeptical than ever. They’ve seen too much hardship and conflict.

Which means that they’re tuning you out not because of your idea but because they don’t believe change can happen.

Your job is not to tell people about your idea. Your job is to convince them that change is possible.

Here you’ll learn what it takes to make that happen.