Sandbox is Music Ally’s music marketing publication. It’s packed with the latest marketing strategies, cutting-edge case studies, new platforms and insider tips – all from the experts who are making their campaigns work more effectively. It’s what you need to keep you and your team on the cutting edge!
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- Sandbox Guides – marketing strategy, case studies, and expert interviews
- Behind the Campaign/Behind the Single – deep dives into a successful campaign
- Campaigns – highlighting innovative marketing work
- Tools – analysing platforms that will help you reach new audiences
- Sandbox Campaigns of the Year – 50 utterly essential case studies
Archive: Our Sandbox Guides are a goldmine of knowledge – search inside the PDFs below:
LATEST SANDBOX GUIDE
Campaigns of the Year: 2025’s best music marketing campaigns
The 2025 edition of our Music Marketing Campaigns of the Year report contains details of the year’s best campaigns from all around the world. It’s always our most-read report and is the essential guide for all music marketing folk seeking inspirational case studies. To be selected, the campaigns once again had to beat a record…
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More FROM SANDBOX
Behind the campaign: Foreigner
US rock band Foreigner are marking their 50th anniversary in a slightly different way, treating two specific moments (their formation and the release of their debut album) as constituting their…
Music Marketing in 2026: post-authenticity, clipping content, and fun for fans
At the start of last year we published one of our most popular podcasts of 2025: when we asked Liam James Ward, CEO/co-founder of content strategy studio Something Something to…
Sandbox: What’s going to give you the marketing edge in 2026?
2025 has been a prodigious year for music marketing, with countless campaigns competing for fans’ attention within the setting of an ever evolving landscape. And as highlighted in Music Ally’s…
Behind The Campaign: Jade
Jade Thirlwall was a member of British pop group Little Mix (who released six albums between 2012 and 2020). Operating under the mononym Jade, she released her first solo single,…
TikTok Bulletin Boards available to more artists
A few months ago, we covered the news that the Jonas Brothers were testing TikTok’s new Bulletin boards. Since then, we’ve noticed a few other high-profile artists such as KATSEYE, Ed…
PinkPantheress accepts on-stage gift of rotisserie chicken
At her show at Byline Bank Aragon Ballroom in Chicago performing her hit mixtape Fancy That, PinkPantheress spotted a fan offering her something in a plastic bag. “Is that a…
Aussie artists want fans to listen local
Less than 10% of songs streamed in Australia are created by Australians, which is what led Aussie artists Keli Holiday (Adam Hyde) and Thelma Plum to champion an effort to get more local fans streaming…
Artist Makaya McCraven releases four EPs at once
Big artists like Ariana Grande, Taylor Swift, Mac DeMarco and Future have all been known for releasing multiple albums back to back in the same year. But few are crazy…
How Sleep Token locked in over 300k US fans
Partnered with Sony RCA and Certifi, English rock band Sleep Token has taken the US by storm over the past two months, playing to over 320,000 fans in over 17…
Behind The Campaign: Big Thief
US indie-folk band Big Thief released Double Infinity, their sixth studio album, on 5 September. It was their first new album in over five years, although various solo projects helped…
Bandsintown launches marketplace for independent artists
Bandsintown has announced their new centralised service hub, offering music distribution, CRM tools, and marketing opportunities with partners like CD Baby, Community, Groover, Musixmatch, ROSTR and TuneCore to their 700,000…
A musician’s guide to Substack
Traditionally used by authors and journalists to create newsletters for paying subscriber bases, Substack has quickly gained traction over the past few years as a tool for other creative minds to connect…
Our ranking of the top Louvre Heist Tunes
The Louvre heist has unsurprisingly stolen the internet, inspiring a host of content around the high-profile robbery. Many creators have also taken the opportunity to include heist-inspired songs on their…
Learnings from this week’s big releases: Lily Allen, Rosalía, Dave
Rosalía, Lily Allen & Dave made a splash this week with exciting and impactful releases. We’ve unpacked the best and biggest takeaways from their campaigns: Cinematic Reveals: ROSALÍA and Dave experimented…
Slipknot heads to court over bootleg merch site
Metal band Slipknot filed a lawsuit to reclaim URL ‘Slipknot.com’, which has been occupied by a “cybersquatter” selling counterfeits of the band’s merchandise for years. Not much is known about the plaintiff,…
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