UR-FREAK | FRAME

FRAME was engaged by Ulysse Nardin and URWERK, two fixtures of today’s modern high-end Swiss watch industry, to produce a film for their new groundbreaking collaborative project. Introducing the UR-FREAK.

The UR-FREAK revisits Ulysse Nardin’s legendary Freak through URWERK’s uncompromising lens. A mechanical dialogue where two independent forces of Swiss watchmaking converge to create a singular vision.

This limited edition bears unmissable URWERK hallmarks — a wandering hour satellite display, titanium architecture, and Super-LumiNova tracks glowing in the dark with Ulysse Nardin’s crownless Freak concept with its cutting-edge silicon technology, and one of the industry’s most efficient automatic winding technology, the patented Grinder®

The UR-FREAK is a limited-edition reimagining of Ulysse Nardin’s Freak, considered by many to be one of the most important contemporary contributions to horology. The UR-FREAK was designed in collaboration with the imaginative minds of two pioneering independent Swiss watchmakers. URWERK and Ulysse Nardin who are vanguards in their own respect and worked together for the first time to create the UR-FREAK.

With the spirit of crossovers and collaborations now deeply part of contemporary high-end watchmaking culture, this highly exclusive creation as a concept should be readily understandable by watch enthusiasts and collectors. For Ulysse Nardin and URWERK, the UR-FREAK is the perfect fusion between the avant-garde Freak concept and the innovative URWERK time display. The spirit is fueled by the desire to merge expert know-how and unique company masteries that yield previously unimaginable new designs and concepts.

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Credits: 

Client: Ulysse Nardin & URWERK
Direction / Design / Animation: FRAME
Music & Sound Design: Resonate

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