RWest

Company Overview

RWest is an independent, integrated marketing agency founded in 1997 and headquartered in Portland, Oregon. With additional offices in New York City and Amsterdam, the agency has built a reputation for delivering innovative, content-driven campaigns that resonate across various industries, including food and beverage, fashion, finance, and technology. Their approach combines strategic thinking with creative execution to drive brand growth and consumer engagement.
At the heart of RWest’s philosophy is “storyselling”—the art of crafting compelling narratives that not only promote products but also build lasting brand equity. By integrating advertising, public relations, digital marketing, social media, video production, and analytics, they create cohesive campaigns that connect with audiences on multiple levels. Their Insight Analytics program plays a crucial role in this process, providing real-time data and actionable insights to optimize performance and maximize return on investment.
RWest’s service offerings are diverse and tailored to meet the unique needs of each client. Their digital experience team leverages emerging technologies to craft innovative solutions, while their brand management experts immerse themselves in clients’ businesses to provide strategic guidance. The agency’s creative department is known for producing original content that aligns with brand objectives, and their in-house video production capabilities ensure high-quality visual storytelling. Additionally, RWest’s social media and public relations teams work collaboratively to amplify brand messages and foster community engagement.
Over the years, RWest has partnered with a wide array of clients, from emerging startups to established global brands. Notable collaborations include campaigns for Bonterra Organic Wine, Rioja Wines of Spain, and the Oregon State Lottery. Their work has garnered industry recognition, including two Emmy Awards from The Northwest Chapter of the National Academy of Television Arts and Sciences for their “Trunk Monkey” campaign.
The agency’s culture is defined by three core values: grit, guts, and grace. These principles guide their approach to every project, fostering a work environment that encourages innovation, challenges the status quo, and emphasizes respectful collaboration. With a team of over 70 professionals and a commitment to agility and responsiveness, RWest continues to deliver impactful marketing solutions that drive results.