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Company Overview

Laughlin Constable is a fiercely independent, full-service brand experiences agency with offices in Milwaukee and Chicago. Founded in 1976, the agency has built a reputation for creating personalized brand experiences that resonate deeply with audiences. Their philosophy centers on the belief that the most successful and modern brands are Personal Experience Brands (PXBs)—brands that are purposeful, human-centered, innovative, and connected to culture.
The agency’s approach combines strategic intelligence, brand creativity, human context, and connected experiences to craft campaigns that inspire unconditional brand devotion and action. Their services encompass a wide range of disciplines, including advertising, marketing, brand strategy, creative, digital, social media, content creation, production, public relations, data science, analytics, technology development, experience design, media planning and buying, marketing automation, and research.
Laughlin Constable’s team is a diverse group of thinkers, makers, and doers who collaborate closely to develop solutions tailored to their clients’ unique challenges. Their in-house production team, The Hive, extends their creative capabilities, bringing impactful work to life through professional photography and videography services.
The agency’s client portfolio spans various industries, including retail, healthcare, lottery, and lifestyle. Notable clients include Northwestern Medicine, Master Lock, ASPCA, Vienna Beef, the Hoosier Lottery, and Summerfest. Their work has been recognized for its effectiveness and creativity, exemplified by campaigns like the “No One Deserves to Die” initiative for the Lung Cancer Alliance, which challenged societal perceptions and sparked national conversations.
Leadership at Laughlin Constable comprises experienced professionals dedicated to guiding the agency’s vision and fostering a culture of innovation. Key figures include CEO Anthony Romano, Co-Chief Creative Officers Pat and Jon Laughlin, EVP of Media Vanessa Watts, and Chief Strategy Officer Katy Gajewicz. Their collective expertise ensures that the agency remains at the forefront of the advertising industry, continually evolving to meet the dynamic needs of their clients.
With a commitment to creating meaningful change and a culture that values resilience and heart-led leadership, Laughlin Constable continues to deliver personalized brand experiences that drive measurable results and foster lasting connections between brands and their audiences.