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HTTP/2 301 server: nginx date: Tue, 27 Jan 2026 00:39:01 GMT content-type: text/html; charset=UTF-8 location: https://miketrap.wordpress.com/about/ x-hacker: Want root? Visit join.a8c.com/hacker and mention this header. host-header: WordPress.com link: ; rel="https://api.w.org/" vary: accept, content-type, cookie x-pingback: https://miketrap.wordpress.com/xmlrpc.php x-redirect-by: WordPress x-ac: 4.bom _dca MISS alt-svc: h3=":443"; ma=86400 strict-transport-security: max-age=31536000 server-timing: a8c-cdn, dc;desc=bom, cache;desc=MISS;dur=316.0 HTTP/2 200 server: nginx date: Tue, 27 Jan 2026 00:39:02 GMT content-type: text/html; charset=UTF-8 vary: Accept-Encoding x-hacker: Want root? Visit join.a8c.com/hacker and mention this header. host-header: WordPress.com link: ; rel="https://api.w.org/" vary: accept, content-type, cookie x-pingback: https://miketrap.wordpress.com/xmlrpc.php link: ; rel=shortlink content-encoding: gzip x-ac: 3.bom _dca MISS alt-svc: h3=":443"; ma=86400 strict-transport-security: max-age=31536000 server-timing: a8c-cdn, dc;desc=bom, cache;desc=MISS;dur=687.0 About | MikeTrap

About

Hello and welcome.

I’m an Italian kid from RI, went to Cornell and HBS but recovered from it. New York ad guy for a while, ended up CEO of Ogilvy & Mather Interactive when the Web happened, serial entrepreneur since then.

I’m pretty active on Twitter, facebook, Last.fm and Yelp. I keep a Tumblr lifestream, my LinkedIn profile is here (as a general rule, I only link with people I’ve met in person.)

THE OPINIONS EXPRESSED HERE ARE MY OWN, AND NOT NECESSARILY THOSE OF MY COMPANY, IT’S EMPLOYEES, INVESTORS, OR ANYBODY ELSE. Capish?

UPDATE:

I’ve been posting less original content here and more on Dad-O-Matic lately, plus directing lots of content from all over the web onto facebook. If you’re interested and on facebook, that’s probably the best place to friend and follow me. For those of you not on facebook, you can get all of my online content from a tumblr site I’ve created here, and which you can get to via https://troiano.me. You can subscribe to that feed in your RSS reader here.

Thanks for listening, and please let me know what you like and what you don’t.

5 Responses to About

Rich.Curtis says:

April 26, 2007 at 1:35 am

Hey Mike! Good blog! Keep it up. I am bookmarking you…NOW!

Take care and drop by the QW office sometime!

Reply
Ed Devine says:

May 28, 2007 at 12:07 am

Mike: Good blog. I’ve enjoyed reading your entrepreneurship posting. Good luck with the new venture! – Ed

Reply
Bob Leland says:

October 29, 2008 at 9:30 am

Hi Mike,

It was good to meet you last night at the embassy reception. Good luck with everything and keep in touch as I will be following your blog musings in the future.

-Bob

Reply
Donna Castellone Sparadeo says:

November 12, 2008 at 10:35 pm

Hi Michael,

Great Pictures of you and your family, all the best…I think of your sister Donna often, did she ever do anything with her beautiful voice? Take Good Care

Donna 🙂

Reply
Media Philosopher » Social Media Measurement (Continued) says:

January 13, 2009 at 5:42 pm

[…] Mike Trap wrote a great post today, “Measurement is for engineers. We just need consensus” that builds on my previous post on on social media measurement. It is an important addition to the conversation and so I’m highlight it here for anyone interested in following this topic. […]

Reply