Mental Orange: Tang for Your Head.

When I was six years old I believed the people on TV were actually inside our television set.  As a result, I spent large amounts of time leaning over it, trying to get a closer look at the lights emanating from the back.  At twelve, I spent entire summer days calling up radio stations and inventing questions to ask bands like Hall & Oates (!) just so I could talk to the disc jockeys sitting in what I imagined were very dimly lit rooms…

After finally spending some time in those rooms and inside the box myself, I am at the moment, paid to figure out what consumers want from their media experiences.  I am into business models, brand strategy, and market research … and I believe that for better or for worse, life is really only as we see and hear it.

“Your mind makes out the orange by seeing it, hearing it, touching it, smelling it, tasting it and thinking about it but without this mind, you call it, the orange would not be seen or heard or smelled or tasted or even mentally noticed, it’s actually, that orange, depending on your mind to exist!”
– Jack Kerouac, The Dharma Bums

I have 10 years of research and business development experience in the media/entertainment industry, including work at Discovery Communications, MTV Networks, American Public Television, and Reed Elsevier.  I currently advise Fortune 500 clients on content development, digital distribution strategies, social media marketing, and more.  I have an MBA in Entertainment/Media/Technology Marketing and Finance from NYU’s Stern School of Business and a BA in English and Economics from Wellesley College.

About Me – in LinkedIn words.