The information economy laid the groundwork, the attention economy built the walls, the intention economy promised to open the doors. But somewhere in the middle of all of that, we forgot to ask one important question, a question that we always seem to ignore.
What’s next?
It is easy to get lost in the buzzwords, and easy to believe we have reached the peak of digital economies. That may not be true. After all, the platforms are saturated and algorithms have their hooks in deep. Your attention is no longer just captured; it is being auctioned off like prime beachfront property during hurricane season.
Who is in control? Are you in control of your information, attention and intention? Or is someone else? Something else?
The economy of digital space is far from done evolving. In the quiet corners of the web, and in boardrooms lit by the glow of shareholder expectations, new economies are forming. Some are subtle. Others are quietly waiting to swallow the old models whole.
The Data Economy: Who Owns the New Oil?
You have heard it before. Data is the new oil. They’ve been saying that since the late 1990s, and maybe you weren’t paying attention.
Unlike oil, you produce it constantly and freely. Every click, every scroll, every half-second pause on a headline you do not even click, it all becomes a breadcrumb in a trail you didn’t know you were leaving behind. Time spent on a web page, where your mouse or finger points, all of that goes to ‘heat maps’ so that you can be studied.
The question is not just about ownership anymore. It is about power. Who controls the platforms that harvest it? Who profits from the maps drawn by your unconscious behavior? And most importantly, who will be held accountable when those maps are used against you?
And what’s your role in this?
The Scarcity Economy: Manufacturing Famine in a Land of Plenty
We live in an age of digital abundance. Infinite music. Infinite movies. Infinite opinions. And yet, scarcity has never been more profitable.
Artificial scarcity is the trick of the trade now, with ‘exclusive access’, limited drops, content hidden behind paywalls or buried under algorithmic suppression unless you know the secret handshake or, more accurately, the monthly subscription fee. The value of information is what should be driving this, but more often than not a clickbait headline with a captivating image is all that is needed to enhance the perceived value of information.
Scarcity used to mean something was rare. Now it just means someone decided you cannot have it.
The Trust Economy: When Reputation Becomes Currency
In the old world, money talked. In the digital world, reputation shouts through a megaphone.
A stranger on the internet with enough five-star reviews will have more influence over your decisions than a close friend, and those reviews can be bought cheaply. Platforms have weaponized trust, turning it into a measurable asset. And once something is measurable, it can be bought, sold, and inevitably manipulated.
Trust has become a product, one carefully managed tweet at a time, and yet trusted sources are constantly in the news directly or indirectly: ‘fake news’.
The Creator Economy: Liberation or New Chains?
They told us the internet would free the creators. No more gatekeepers. Just raw talent and opportunity.
And yet, here we are. Creators are working harder than ever to feed algorithms that punish consistency lapses and reward sensationalism. Ownership of their own work remains a battle. Revenue streams dry up the moment a platform changes its terms of service or disappears overnight.
Freedom was promised. Dependency was delivered. In another word – indentureship.
The Algorithmic Economy: The Invisible Hands That Don’t Understand You
Adam Smith spoke of the invisible hand, but he never imagined it would be a server farm in Silicon Valley deciding what you see, when you see it, and whether you even know what you want anymore.
Algorithms do not care about you. They care about engagement metrics. They care about the next best ad placement. And if that means feeding you outrage to keep your thumb moving and your mind too distracted to notice, well… they will call that optimization.
If a product is good enough, it doesn’t need that much marketing, does it?
The Cognitive Economy: Selling Space in Your Mind
Attention is no longer enough. Now, they want to rent space inside your head.
It shows up as ‘helpful’ suggestions. Pre-filled search terms that shape what you think before you think it. News feeds that filter reality before it reaches your eyes.
This is not just about buying products. This is about buying patterns of thought.
The Consent Economy: A Future Worth Fighting For
Somewhere down the line, we lost the true meaning of consent. Buried under endless terms of service agreements and pre-checked boxes.
The consent economy is not fully born yet, but it is kicking against the walls. People are waking up. Demanding transparency; demanding to know what is being done with their data, their creativity, their digital lives.
It is a fragile hope, but it is there.
And maybe, just maybe, that is the economy we should be building toward.
It begins with being aware of what you’re consenting to, making choices about whether you should consent to it, etc. It’s about taking back control of your information (privacy), your attention (time and thought) and your intentions. You don’t have to unplug.
You just have to be willing to evaluate and decide the things you plug into rather than being told and guided by an incessant barrage of headlines.