I can’t be the only one feeling like LinkedIn content is dejavu all over again.
You start reading an insightful post and wonder, gosh, didn’t I read this already? And you did. And you thought the same thing then as well.
Because maybe the content was cloned and posted by more than a dozen people and, because you engaged with one, the algorithm starts feeding you others.
Maybe it’s the *need* to be a thought leader and a personal brand driving it. Or it’s the same cut-and-paste style of peacocking that’s always been around. Or folks just aren’t paying attention, feeding the same prompts into the same AI to crank out the same results.
But, wow, is there some lazy thinking and leading going on in some areas.
- Don’t plagiarize – Be original. And when you do quote, always give credit where it’s due.
- Don’t just prompt and post – When a million people ask a million monkeys to write Shakespeare, sometimes more than one cranks out Hamlet. Review, revise, give the words your voice and character. Or…
- Just write it yourself – Prompt leadership is not thought leadership. If you genuinely have a take on something, give it. Most of the time you’re not posting a research paper or in-depth evaluation of the market — you should be able to brain dump your thoughts and clean them up for a solid LinkedIn post that’s original, timely, and completely yours.
Be careful to not let “optimizing” become “phoning it in.”