🔄 Creative Process
The creative process behind Iris Meslow is rooted in exploration, reflection,
and iteration. Rather than following a fixed method, each project develops through a flexible
framework that allows ideas to evolve organically over time.
Process is treated as an active space of discovery—where thinking, making, and observing
occur simultaneously.
✏️ Research and Observation
Every project begins with research and observation. This stage includes visual references,
conceptual reading, and attention to everyday details that spark curiosity.
Observation allows ideas to form gradually, creating a foundation grounded in context rather
than assumption.
🧪 Experimentation and Play
Experimentation is essential to the process. Materials, tools, and techniques are tested
without pressure to resolve immediately.
Playful exploration opens space for unexpected outcomes, encouraging risk-taking and
creative freedom.
📐 Structure Through Design Thinking
As ideas begin to take shape, design thinking introduces structure. Composition, hierarchy,
and clarity guide decisions without limiting expression.
This balance ensures that work remains both expressive and intentional.
🔁 Iteration and Refinement
Iteration allows work to strengthen through revision. Concepts are revisited, refined, and
sometimes reimagined entirely.
Feedback—both internal and external—plays a role in shaping final outcomes.
📖 Documentation as Practice
Documentation is considered part of the creative process. Sketches, drafts, and notes are
preserved as evidence of thinking in motion.
This documentation not only informs future projects but also highlights the value of process
over perfection.
✨ Process as Ongoing Dialogue
The creative process remains open and adaptable. Each project contributes insight that
informs the next, creating a continuous dialogue between past and future work.
Through this evolving process, Iris Meslow’s practice continues to grow—guided by curiosity,
intention, and creative exploration.
