Mentoring and Inspiring Women in Radio (MIW) has selected four broadcast executives for its Erica Farber Mentorship in Management Class of 2026. Sponsored by WideOrbit, the yearlong program brings together emerging leaders from sales, programming and digital to build executive skills, and expand industry connections. Read moreMIW Names Class Of 2026 For Management Mentorship.

As a reminder of how powerful research can be for radio advertisers, Claritas recently reviewed a case study showing how its PRIZM segmentation research delivered results for a home furnishings advertiser. Activating PRIZM Premier audiences across campaigns drove close to a 20% stronger conversion efficiency vs. standard targeting, along with 22% higher product views and purchases, an 18% lift in add-to-cart and checkout, and a 7% stronger purchase value conversion. Read moreWhy Precision Targeting Beats Scale Alone.

The creator economy is entering a period of rapid maturation, with global revenues projected to more than double to $376.6 billion by 2030, according to WPP Media. However, according to the World Advertising Research Center (WARC), a significant share of current spending is being lost to inefficiencies, as marketers struggle with unclear definitions, poor brand fit and weak measurement practices. Read moreWARC: Brands Wasting Creator Marketing Spend Amid Rapid Sector Growth.

Money may get you in the door, but it won’t keep you there. In this column, Yaman Coskun flips a familiar sales mantra on its head, arguing that in radio, belief and passion drive performance more than commissions ever will. Drawing on three decades in the business, he explains why loving radio isn’t sentimental — it’s strategic. Read moreLearn & Earn: Why Loving Radio Is Your Best Sales Strategy.

Media spending by advertisers is projected to reach $664.2 billion in 2026, continuing a steady shift away from offline media and toward digital and data-driven channels, according to new research from the Winterberry Group. The forecast is detailed in the firm’s report, “Outlook for Advertising, Marketing and Data 2026: Continuous Evolution,” which includes a review of 2025 spending and projections for this year. Read moreMedia Spending to Reach $664 Billion In 2026.

Here’s the latest in automotive sales and strategy: Hyundai Palisade, Dodge Charger also honored… Honda to focus on affordable gas cars and SUVs in U.S. market… GM adjusts EV plans as fuel economy rules and tax credit roll back… Edmunds data shows growing share of car buyers “underwater” on loans… New-vehicle supply falls to 76 days, Cox data shows. Read moreProspecting: Ford Maverick Lobo Leads North American Vehicle of the Year Winners.

iHeartMedia will have a seat at the table at this year’s World Economic Forum, scheduled for Jan. 20-22 in Davos, Switzerland. WEF guest speakers hosted by iHeartMedia include: A-Rod Corp Chairman/CEO and former Major League Baseball player Alex Rodriguez; entrepreneur, author and podcast host Steven Bartlett; and human rights lawyer and co-Founder of the Clooney Foundation for Justice, Amal Clooney. Read moreAlex Rodriguez, Steven Bartlett Among iHeartMedia-Hosted Presenters At WEF.

Urban One’s Board of Directors has approved a 10-for-1 reverse stock split covering all classes of the company’s common stock. The company said the reverse stock split is intended to help its Class D common stock regain compliance with Nasdaq’s $1 minimum bid price requirement for continued listing on the Nasdaq Capital Market. Read moreUrban One Approves Reverse Stock Split to Meet Nasdaq Listing Rules.