Lionel the Architect needs a way to create personalized cupcakes so that he can share a personal gift that shows he understands his clients taste.

Five Big Ideas:

Functional Explanation of the 3D Cupcake Customizer:

The 3D Cupcake Customizer would be an application- either mobile or a web app- that allows users to create entirely custom cupcake orders. The app would have a recipe algorithm, so that Hoppers Cakes would be able to get the right size, color, and more- depending on what the user requires. The App would also display a live render of the cupcake so that the user has an idea of what their cupcake might look like. The user would use a range of sliders, color palette pickers, and check boxes to create the perfect cupcake. Other Big Ideas could be included with this app, is Hopper decides to get a 3D Cupcake Printer or a Cupcake Icing Printer.

The team-leader would also help make important calls in the creative design of the program, and considering I would be the team-leader I would likely help out a portion of the programming.
While I wouldn’t have a lot of time for marketing and general media presence, having a leader willing to promote the product and perform interviews can be great for public perception.

The team leader would prioritize:

• Fully ideate the final product – how it will function, how it will look – based on understanding what the actual problems are that you are trying to solve

While helping with the following tasks:

• Create wireframes (which show what will be on each page in the app) and prototypes (interactive drafts of the app that people can try out)
• Conduct user testing with a group of pilot participants to find out if the app is easy to use and solves the problems you think it should solve
• Create branding for the product – including a logo and complete style guide
• Design the final prototypes to pass to the person who will code the app
• Code the front of the app (what the user sees and interacts with in the browser)
• Code the back end of the app (creates a database to pull content about different flight locations, utilizes API’s for weather and other information, etc)

Development/Front/Graphics

The front end programmer would also do some light UI work to have a natural connection between the front-end and the UI. This also depends on the creative inclination of the front end developer. The Front-End programmer works closely with the Graphics Designer and the Back-End Developer to pull all the pieces of the application together.

The front-end Developer would prioritize:

• Code the front of the app (what the user sees and interacts with in the browser)

While helping with the following tasks:

• Design the final prototypes to pass to the person who will code the app
• Create wireframes (which show what will be on each page in the app) and prototypes (interactive drafts of the app that people can try out)
• Conduct user testing with a group of pilot participants to find out if the app is easy to use and solves the problems you think it should solve

Development/Back

The back end developer would do all the heavy programming. We all feel bad for this person, but really appreciate what he’s doing.

The back-end Developer would prioritize:

• Code the back end of the app (creates a database to pull content about different flight locations, utilizes API’s for weather and other information, etc)

While helping with the following tasks:

• team tech support for the more complex problems that pop up.

Graphics/Creative

The main graphics/UI designer would also come up with a lot of the creative decisions, often working with the team-leader and marketing expert to brainstorm the products design.

The Graphics Designer would prioritize:

• Create branding for the product – including a logo and complete style guide
• Create assets for all marketing and branding

While helping with the following tasks:

• design UI for front end

Marketing/Digital

The marketing and social media expert would spend their time promoting and marketing our product. The team leader doesn’t like spending a lot of time on social media, so this person would be in charge of creating a lot of public media with the help of the team. The marketing expert would also work the manager closely when it comes to email traffic response and HR work.

The Marketing Expert would prioritize:

• Create written content for all marketing
• Develop and implement an SEO strategy
• Come up with a digital marketing plan that includes ads, social media marketing and more

While helping with the following tasks:

• Create assets for all marketing and branding
• Create branding for the product – including a logo and complete style guide
• Conduct user testing with a group of pilot participants to find out if the app is easy to use and solves the problems you think it should solve

Yes, the learndigital website meets accessibility standards. The website is clean and straightforward, presenting enough- but not too much- information to the reader. In general, the website is accessible to a wide variety of audience, including those with disabilities. However, there are a few issues of varying severity which will be addressed throughout this evaluation.

                                            Perceivability:

• +Colors still work well with different screen brightness, temperature, etc.
• ~Colors can sometimes be quite high in contrast and saturation
• -Missing alt texts for the student hero header and the learndigital world map.
• -Get In Touch submission notification is easy to miss

Perceivability Score: 3.5/5

                                            Operability:

• -All of the nice buttons, like Apply, Learn More, Get Started, and Get In Touch don’t seem to have alt-text.
• -Other images have poor alt-text descriptions.
• ~All links bring users to the same form

Operability Score: 3.5/5

                                            Understandability:

• +Larger headers make glancing through the site easy, whilst still informing the user of important info
• +Blocks under headers contain concise information
• +Understandable, simple, and straight-forward content
• -The NIC Community section promises hands-on access to faculty. It is unclear whether the program is currently online or in class, an important factor for international students.

Understandability Score: 4/5

                                            Robustness:

• +Website scales incredibly well, and handles many devices flawlessly.
• +Passed all tests of robustness. The website has good HTML!
• -Scripting was longer to load in tests
• ~Requires several MB of memory, which is negligible.

Robustness Score: 4/5

                                            Total Accessibility Score:
                                                           15/20

                                            Accessibility challenge Severity:
                                                           4/5

Overall many of the issues were very minor, however some of the alt-text related problems, particularly related to the buttons, could make the site very difficult if not unusable for users reliant upon screen readers.

Soundcloud is one of the worlds largest audio streaming services, hosting a wide variety of music, podcasts, audiobooks, and more.

Notably, Soundcloud rose with the popularity of electronic music, as it provided a place for producers to host their songs.

While Soundcloud offers a plethora of free audio, Soundcloud generates income through subscription services.

These services entice artists with the potential of getting more views, more analytics, and things like that. Ultimately, promising a better shot at fame and fortune.

Soundcloud also offers users the ability to remove ads and listen offline, through another subscription service. Ultimately though, all of the music can be enjoyed or uploaded for free.

Winrar is a file archiving software that can view and manage compressed files, notably the .RAR.

Winrar attempts to generate income through a try-before-you-buy scheme. Something nice about this scheme, for the consumer, is that

you don’t even need to buy it.. They just ask you now and then when you open it, but you can still use the software. As a result, most

people simply just use it, and don’t bother to purchase a license. This was a move by Winrar to avoid software piracy.