Generative AI
Design Processes to Evolve with Emerging Technology
How industry leaders like BMW, Unilever, and Waymo are embracing real-time visibility, digital twins, and agentic AI.
| CARVIEW |
Select Language
HTTP/2 200
content-type: text/html; charset=utf-8
date: Sun, 01 Feb 2026 10:23:25 GMT
access-control-expose-headers: Server-Timing
server-timing: traceparent;desc="00-8b4c0ff71b5b83c8befa925d7556d1a1-0499aea774063fee-01"
strict-transport-security: max-age=7776000
x-content-type-options: nosniff
referrer-policy: strict-origin-when-cross-origin
pragma: no-cache
permission-policy: accelerometer=(), ambient-light-sensor=(), autoplay=(), battery=(), camera=(), cross-origin-isolated=(), display-capture=(), document-domain=(), encrypted-media=(), execution-while-not-rendered=(), execution-while-out-of-viewport=(), fullscreen=(), geolocation=(), gyroscope=(), keyboard-map=(), magnetometer=(), microphone=(), midi=(), navigation-override=(), payment=(), picture-in-picture=(), publickey-credentials-get=(), screen-wake-lock=(), sync-xhr=(), usb=(), web-share=(), xr-spatial-tracking=()
x-frame-options: SAMEORIGIN
cache-control: private, no-cache, no-store, max-age=0, must-revalidate
etag: W/"pt3o8snkd56x9h"
server:
content-encoding: gzip
vary: Accept-Encoding
x-cache: Miss from cloudfront
via: 1.1 1b756f0023df515c59681eab51899084.cloudfront.net (CloudFront)
x-amz-cf-pop: BOM78-P7
x-amz-cf-id: QGJfg_v18PRMndXotM7SXJRI1_dzmb3mq5FSy2jgOofbsjNCr6c_wQ==
Harvard Business Review - Ideas and Advice for Leaders
Skip to content
The Latest
Is Your Workplace Set Up for AI Agents?
Dynamic Pricing Is Changing the Parcel Shipping Industry
Companies Are Laying Off Workers Because of AI’s Potential—Not Its Performance
Sign up for HBR Executive Agenda - for insights you need to steer your business now. Only available to HBR Executive subscribers.
Sign UpSponsor Content
Why Your Post-Quantum Cryptography Strategy Must Start Now
Sponsor Content from Palo Alto Networks.When the World Is Too Distracting
HBR Executive Playbooks
The Magazine
Sponsor Content
How Bristol Myers Squibb Transformed Working Capital to Fund Its Future
Sponsor content from EY-Parthenon.01234567
More TopicsPopular
To Change Company Culture, Start with One High-Impact Behavior
How to Articulate Your Contributions as a Senior Leader
In Uncertain Times, Ask These Questions Before You Make a Decision
The Science of Strong Business Writing
Newsletters
More NewslettersHBR Executive Agenda
Sign up for the HBR Executive Agenda for insights you need to steer your business now.
Sign UpHBR Subscriber Exclusives
Access for subscribers only.
Case Selections
Tesla and Elon Musk
Data & Visuals
Are You a Collaborative Leader?
HBR Essential Articles
Building Your Company's Vision
Podcasts
More PodcastsBusiness Ethics
Where to Look for Ethical Risk Inside a Company
Organizational Culture
The Case For Becoming a Project-Based Org
Collaboration and Teams